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29 FREE SOCIAL MEDIA MARKETING TOOLS YOU NEVER KNEW THAT WOULD EASE YOUR BLOGGING & DIGITAL MARKETING

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Wednesday, 20 August 2014
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Considering all that we marketers have to do in a day and finding a special shortcut marketing tool to deal with it; this could be a daunting task.That’s why I teamed up with kerry butters to bring to you top free marketing tools in a variety of marketing categories. These tools– all quick hits you can get started with easily – focus
on everything from research and writing to
benchmarking and analyzing. Here’s hoping you find
the perfect shortcut for your work!

RESEARCH TOOLS:We’ll start at the beginning: researching topics, sites
and ideas.

GOOGLE SCHOLAR:

I don’t know why more people don’t talk about Google
Scholar, but I love this tool for researching science-
heavy articles and digging into emerging studies. It
limits your search to articles, theses, books, abstracts
and court opinions, from academic publishers,
professional societies, online repositories, universities
and other web sites. Pair it with a Google Alert to get
amazing research on your topics of interest delivered
right to your inbox.

OPEN SITE EXPLORER:

Described as a search engine for links, Open Site
Explorer allows you to see a list of the sites that are
linking to you – or another site. Links are great for
SEO (i.e search engine optimization), and this is great info for building better
relationships with sites that like what you do, or even
keeping an eye on competing sites.

GOOGLE TRENDS:

See what the world is searching for and how interest in
concepts has changed over time with Google Trends.
For example, I feel like I’m suddenly hearing about
“growth hacker” and “growth hacking.” Are you, too? I
input those terms into Google Trends and it looks like
there is a sudden new interest in the concept.

IDEATION TOOLS:

BLOG TOPIC GENERATOR:

Stumped for ideas? Give Hubspot’s Blog Topic
Generator a few nouns that describe your content areas
and it’ll spit out a week’s worth of post ideas.
I put in the words “social media” “content marketing”
and “aardvarks” (how could I resist?) and got the
following:
10 Signs You Should Invest In Social Media
Think You’re Cut Out For Doing Content
Marketing? Take This Quiz
Miley Cyrus And Aardvarks: 10 Surprising Things
They Have In Common
15 Best Blogs To Follow About Social Media
What Will Content Marketing Be Like In 100 Years?
Not bad, huh? Which one do you want to read?

CONTENT IDEA GENERATOR:

Enter a keyword for a fun, irreverent suggestion from
Portent’s Content Idea Generator.

READABILITY:

These tools offer help with readability, keyword density
and spelling and grammar.
Drag the Readability bookmarklet to your toolbar to
convert any content on the web into a simple, easy-to-
read format with an estimate of how long it’ll take you.
Also other bookmarklet option is one that sends longer content to your Kindle
to read later.

HEMINGWAY:

Simple, clear writing – we all strive for it. Get a little
help with Hemingway. Paste a passage into the app
and you’ll get an analysis that highlights overly dense
passages, unnecessary adverbs and more.

ONPAGE OPTIMIZATION TOOL:

This free onpage optimization tool from Internet
Marketing Ninjas is a one-stop look at what’s going on
a specific page of your site. Toss in a URL and see
stats on keyword density, internal and external links
and more.

AFTER THE DEADLINE:

A Chrome extension, After the Deadline checks spelling,
style, and grammar wherever you go on the web.

READABILITY TEST TOOL:

Enter a web address or a block of text into
the Readability Test Tool for an easy-to-understand
analysis of your content. This tools measures a ton of
different readability scores, and does a good job of
explaining each one.

TWITTER TOOL:

These tools help you maximize your Twitter presence,
from timing to sharing to analysis.

SAVE PUBLISHING:

Instantly find passages under 140 characters with Save
Publishing, a handy bookmarklet that highlights
tweetable passages on your screen. Post to Twitter
with one click (or Buffer simply by highlighting a
passage and clicking the Buffer extension).

FOLLOWERWONK:

We hope you’ve already heard of Followerwonk, one of
Buffer’s many partners in amazing social media data.
In addition to offering lots of super useful data
about timing on Twitter, Followerwonk also has some
other neat Twitter features, like the ability to compare
followers of different accounts like so.

LATEST.IS:

It’s not breaking news. It’s not nonsense
hashtags. Latest.is is an automatically generated list
of interesting links on Twitter, surfaced through an
algorithm that focuses on “the people that always
tweet the best links – first” (no, it doesn’t tell you who
they are).

TWERIOD:

Tweriod analyzes your account to show you the best
times to tweet for more exposure and replies. Bonus:
Once you get your peak times, you can sync your Buffer
account with them!

MUST BE PRESENT:

A free tool from Sprout Social, Must Be
Present calculates how often and how quickly you
respond to comments and questions on Twitter (in
exchange for your email address and a bit of other
info).

FACEBOOK TOOLS

These tools analyze one or more Facebook pages to
deliver an analysis or report on your activities –
particularly important as Facebook is always changing.

CONVERSATION SCORE:

Discover any Facebook Page’s influence, engagement
and performance with Conversation Score.

WOLFRAM ALPHA’S REPORT
To analyze your own Facebook account and get lots of
interesting data about your connection, the language
you use, the times of day you post and more,
try Wolfram Alpha’s Facebook report.

LIKEALYZER:

LikeAlyzer provides you with recommendations and
feedback on your company’s presence on Facebook
based on metrics including presence, dialogue, action
and information.

FANPAGE KARMA:

Fanpage Karma is all about competition. Compare two
fan pages by entering their names or IDs and see which
ones comes out on top.

FACEBOOK BAROMETER:

Agora Pulse’s Facebook Page Barometer keeps track of
how your Facebook performance stacks up against the
average performance of 6,000+ pages.

LINKEDIN TOOL:

These tools help you visualize and maximize your
LinkedIn connections and presence.
Get beautiful view of the action on your LinkedIn

SIMPLYMEASURED’S LINKEDIN:

Company page – including most active posters, top
days and times and much more – with
SimplyMeasured’s LinkedIn Company Analysis.
SimplyMeasured has quite a few freebie tools worth a
look.

LINKEDIN MAP:

How do all of your LinkedIn connections relate to one
another and overlap? Plug your info into LinkedIn
Maps to get a new view that might just help you
understand and strengthen some relationships.

WEBSITE ANALYSIS TOOLS:

These tools give you an overall look at many different
facets of your site or marketing strategy.

QUICKSPROUT:

QuickSprout is a really comprehensive website audit,
social media analysis and competitor report, all in one.

MARKET GRADER:

Hubspot’s Marketing Grader works similarly, offering
you an overall look at the health of your marketing
efforts in multiple categories.

SHARE COUNT:

Want to see how your content (or anyone else’s, for
that matter) has spread across the web? For sites that
don’t display social media share button numbers, just
paste the web address into SharedCount. Or use
the multi-URL dashboard to enter lots of different web
addressed and export a quick report.

RELATIONSHIP TOOL:

These tools focus on connecting with new people and
strengthening relationships with existing connections.

NEWSLE:

Got some thought leaders or industry influencers you
want to keep up with? Sign into Newsle through
Facebook or LinkedIn and it’ll track your Facebook
friends, LinkedIn connections & email contacts and let
you know when they’re in the news.

RAPPORTIVE:

Make your email work harder for you by
installing Rapportive, a Chrome extension that helps
you get to know your contacts better by showing their
photo, job, company, LinkedIn profile and recent tweets.

MENTION APP:

See how any Twitter user is connected to others
with MentionMapp, which makes all your connections
visual and simple to understand and explore.

MISCELLANEOUS TOOLS:

DOWN FOR EVERYONE OR JUST ME:
Is it your Internet connection, or is your site (or
someone else’s that you’re desperately trying to reach)
really down? Find out with this simple website. Just
enter your site:

is techrunch.net down for everyone or just me..

Notes: did we miss any other app pls drop a comment

check out: www.blog.bufferapp.com

credit: kerry butter

edited & post: @djshyluckjimmy

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