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APPLE’S MISUNDERSTOOD AD BEATS BUDWEISER & GENERAL ELECTRIC’S ADs TO WIN MUCH COVETED 2014 EMMY AWARDS.

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Monday, 18 August 2014
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Apple has had its ups and downs in advertising lately but one recent unqualified creative
success—last year’s much-loved “Misunderstood” holiday spot—waltzed off with the 2014
Emmy Award for best commercial at the Creative Arts Emmys on Saturday.
The spot, created by TBWA\Media Arts Lab and directed by Lance Acord of Park Pictures,
shows a teen at Christmas who seems anti-socially glued to his iPhone, though it turns out
it’s for heartwarming reasons. It beat out four other nominees for the prize. Two of them
were Super Bowl ads by Anomaly for Budweiser—”Hero’s Welcome” and “Puppy Love.” The
other two were BBDO’s “Childlike Imagination” for GE and Wieden + Kennedy’s
“Possibilities” for Nike.

See all five spots below.

The results are a reversal from the Cannes Lions festival, where “Possibilities” won gold in
Film while “Misunderstood” took silver. The Emmys, though, are known for rewarding big
crowd pleasers. The GE spot was shortlisted in Film Craft at Cannes but didn’t win. Neither
Bud ad was shortlisted in any category.
Last year’s Emmy winner was Grey’s “Inspired” spot for Canon. Before that, W+K won four
Emmys in a row—for Procter & Gamble’s “Best Job” (2012), Chrysler’s “Born of Fire” (2011),
Old Spice’s “The Man Your Man Could Smell Like” (2010) and Coca-Cola’s “Heist” (2009).

2014 Emmy Awards – Outstanding Commercial
Winner:

Apple, “Misunderstood”
Ad Agency: TBWA\Media Arts Lab
Production Company: Park Pictures

Nominee: Budweiser, “Hero’s Welcome”
Ad Agency: Anomaly
Production Company: HSI Productions

Nominee: Budweiser, “Puppy Love”
Ad Agency: Anomaly
Production Company: RSA

Nominee: GE, “Childlike Imagination”
Ad Agency: BBDO
Production Company: MJZ

Nominee: Nike, “Possibilities”
Ad Agency: Wieden + Kennedy
Production Company: MJZ

compiled & posted by:@djshyluckjimmy

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