[BANNED AD] NICKI MINAJ IS MUTE ABOUT RACIST AD BY H&M,  CHECK OUT OTHER CULPRIT BRANDS THAT SKIPPED THE RADAR.

[BANNED AD] NICKI MINAJ IS MUTE ABOUT RACIST AD BY H&M, CHECK OUT OTHER CULPRIT BRANDS THAT SKIPPED THE RADAR.

Like
81
0
Thursday, 11 January 2018
BANNED AD

In the history of Africans, white racism will never be easily forgotten if the stories of Ota Benga, Sarah Baartman are remembered, swedish fashion house H&M (Hennes & Mauritz) just reopened those wounds with their latest controversial ad in a photoshoot that pictured a young African boy wearing a green hoodie with the inscription “coolest monkey in the jungle.”

And if you think this wasn’t offensive enough, then take a look at his white counterpart below.

Canadian rapper Abel Tesfaye a.k.a the Weekend who had endorsed the brand took to his Instagram page to dennounce the brand.

G-Eazy also followed The Weeknd’s lead and ended his partnership with H&M saying “Over the past months I was genuinely excited about launching my upcoming line and collaboration with H&M,” wrote the rapper on social media, along with an image replacing the original message with “coolest king of the world.” “Unfortunately, after seeing the disturbing image yesterday, my excitement over our global campaign quickly evaporated, and I’ve decided at this time our partnership needs to end. Whether an oblivious oversight or not, it’s truly sad and disturbing that in 2018, something so racially and culturally insensitive could pass by the eyes of so many (stylist, photographer, creative and marketing teams) and be deemed acceptable.”

The message from G-Eazy, whose H&M collection was announced last month and set for a March 1 release, concluded, “I hope that this situation will serve as the wake up call that H&M and other companies need to get on track and become culturally and racially aware, as well as more diverse at every level.”

“We completely understand and agree with his reaction to the image,” a spokesperson for H&M told reporters. “We have got this wrong and we are deeply sorry. We strongly believe that racism and bias in any shape or form, deliberate or accidental, are simply unacceptable. We completely understand the criticism and we agree with it. We have taken down the image and we have removed the garment from all stores globally. We are now investigating internally to avoid this from happening again. We will continue the discussion with G-Eazy and his team separately.”

G-Eazy joins The Weeknd, Diddy, LeBron James, and Soccer star Romelu Lukaku in criticizing the Swedish clothing retailer for the “disrespectful” imagery. However Nicki Minaj who appeared in a christmas ad for the brand has stayed mute over the matter after her fans demanded her opinion on the matter.

Diddy is planning a $1Million modelling contract with the young Lad whose name is still unknown, however the mum a Kenyan had said she sees nothing wrong with the Ad.

BRAND STORY:

The company was founded by Erling Perssonin 1947, when he opened his first shop in Västerås, Sweden. The shop, called Hennes (Swedish for “hers”), exclusively sold women’s clothing. A store was opened in Norway in 1964. In 1968, Persson acquired the hunting apparel retailer Mauritz Widfross which led to the inclusion of a menswear collection in the product range and the name change to Hennes & Mauritz.

The company which is worth over $45billion is now owned by Stefan Persson and has over 4 subsidiaries with 148,000 employees.

©thebrandradio 2018. All rights reserved.

Leave a Reply