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Blog

[PRODUCT SHOWCASE] THE NEW WIRELESS BEATS BY DRE POWERBEATS PRO EAR BUDS.
INGENIUS DESIGN

The days of Beats by Dre having overpowered bass are gone, and the Powerbeats Pro are a testament to that. It certainly took a while for a new product from Beats by Dre, but it was worth the wait. On first listen you’ll notice that the bass is still aggressive, but it’s tamed and fits nicely with treble, low, mid and high tones. For tracks that aren’t bass heavy, it will almost serve as grounding and add to the track....

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Saturday, 11 May 2019
[ENTERTAINMENT TECH] WILL I.AM CANCELS PLANS TO BUY EARIN BUDS AUDIO COMPANY.
ENTERTAINMENT

Audio startup Earin has announced that Will.i.am’s company i.am+ will not be acquiring the company. The acquisition was first announced at CES 2018, when the startup announced the deal for an undisclosed amount. In the announcement, Earin said the acquisition stalled due to “unfulfilled obligations,” but did not elaborate on that phrase. Instead, the press release says the company intends to “return to its innovative roots” under its original leadership team. Earin has had a troubled few years since it...

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21
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Saturday, 11 May 2019
[DESIGN INSPIRATION] LOGO OF THE WEEK, SHARPENER BY PRATIK PATILL, SHELLSPACE ADVERTISING.
BRANDING

A Simple mixed media logo by @pratik.patill2011. Pratik is the co-founder and art director at shell space advertising, a branding and design agency based in Mumbai, India. Note: This is for promotional purposes. thebrandradio doesnt own copyright of this design. ©thebrandradio 2019. All rights...

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Saturday, 11 May 2019
[BRAND CELEB] RITA ORA GET’S ACCOUNTANT JAILED 5YEARS FOR FRAUD.
ENTERTAINMENT

A British accountant who defrauded multiple television and music personalities, including Rita Ora and Matt Dawson, has now received jail time. For years, Andrew Munday had used illegally-obtained funds, totaling around £3.35 million ($4.4 million), to pay for his extravagant lifestyle. This includes purchasing homes, Star Wars memorabilia, and exclusive sports memberships. After pleading guilty to six counts of fraud and three counts of money laundering, he’ll now serve five years and eight months in prison. Munday had defrauded Ora...

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27
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Saturday, 11 May 2019
[SPORTS BRANDS] HEINEKEN BRINGS PUYOL TO NIGERIA TO FACILITATE CONSUMER ENGAGEMENT AND BRAND AWARENESS.
FEATURED AD

The Heineken brand, from the stable of Nigerian Breweries, has consistently used its sponsorship of the UEFA Champions League to promote its brand essence and create awareness among its high end consumers. Meanwhile, the brand has also appointed sport personalities and music icons as ambassadors to boost its market influence. Poised to tell the Nigerian story that will resonate through families and cultures across the country, three years ago, the beer brand teamed up with Nigerian-American singer, Jidenna, to bond...

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Saturday, 11 May 2019
[BRANDS] UBER FINALLY DEBUTS IN THE NEW YORK STOCK EXCHANGE AFTER RIVAL LYFT.
BRAND WARS

Both Uber and Lyft have been subsidized over the past decade and seven years, respectively, by venture capitalists and other private investors who have been willing to bet on the ride-hailing upstarts, and whose funding allowed the experiments to grow with low fares. But as public companies, that stage of their life ends now. Uber Technologies Inc., like rival Lyft Inc., does not have a road to profitability unless it does one of two things: Get rid of drivers or...

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49
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Friday, 10 May 2019
[BRANDS] MTN IS LISTING IN THE NIGERIA STOCK EXCHANGE (NSE), GROWS CUSTOMER BASE TO 60.3MILLION IN Q1. 2019.
BRANDWEEK REPORT

MTN Nigeria has finalized plans to list shares in Nigeria Stock Exchnage (NSE) next week. Africa’s biggest carrier could go ahead with the placing on May 16, said the people, who craved anonymity. ”We don’t have a specific date, we are looking at some time before the end of this quarter,” Head, Corporate Relations at MTN Nigeria, Tobechukwu Okigbo, was quoted to have said by phone. Meanwhile, to further clear the coast for the telco, the Securities and Exchange Commission...

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47
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Friday, 10 May 2019
[BROADCAST] BBC RADIO HOST DANNY BAKER GETS FIRED OVER PRINCE HARRY ROYAL BABY CHIMP TWEET.
MEDIA

British presenter Danny Baker has been sacked by the BBC after posting a picture of a couple holding hands with a chimpanzee and the words “Royal Baby leaves hospital.” Meghan Markle and Prince Harry – the duke and duchess of Sussex – showed off their newborn son to the media for the first time Wednesday. The baby, whom they have named Archie Harrison Mountbatten-Windsor, is seventh in line to the throne. Markle is biracial, and her mother, Doria Ragland, who...

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28
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Friday, 10 May 2019
[AWARDS] HANDS FREE VIBRATOR RECLAIMS TECH INNOVATION VICTORY AFTER CONTROVERSIAL ROBOTICS JURY JUDGEMENT.
AWARDS

Lora Dicarlos osé Hands free vibrator has won the Robotics...

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Friday, 10 May 2019
[BRAND WAR] FACEBOOK CO-FOUNDER CHRIS HUGHES IS CALLING FOR DECENTRALIZATION OF THE COMPANY. FACEBOOK RESPONDS.
LINKS

Facebook controls three core communications platforms — Facebook, Instagram and WhatsApp — that billions of people use every day. Facebook’s board works more like an advisory committee than an overseer, because Mark Zuckerberg controls around 60 percent of voting shares. However someone is bitter about this. Chris Hughes, who co-founded Facebook with his Harvard roommate Mark Zuckerberg in the early 2000s is calling for the head of Facebook. In a very lengthy op-ed for the New York Times published on...

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39
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Friday, 10 May 2019
[BRAND WAR] UBER VS LYFT, BOLT, DIDI; THE IMPENDING DOWNFALL. PART I.
AUTO BRANDS

The current price war between cab hailing services dates back to poor leadership and work...

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38
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Wednesday, 01 May 2019
[BRAND WAR] UBER VS LYFT, BOLT, DIDI; THE IMPENDING DOWNFALL. PART II
AUTO BRANDS

Either UBER or Lyft has to sell off for the present price war to end in the wake of other emerging cab hailing...

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39
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Wednesday, 01 May 2019