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Blog

[OBITUARIES] MICROSOFT CO-FOUNDER PAUL ALLEN IS DEAD AT 65.
MICROSOFT

Microsoft Co-Founder Paul Allen Paul Allen, who co-founded Microsoft with his childhood friend Bill Gates, has died. He was 65. Allen’s company Vulcan Inc. said in a statement that he died Monday. Earlier this month Allen said the cancer he was treated for in 2009, non-Hodgkin’s lymphoma, had returned. Allen, who was an avid sports fan, owned the Portland Trail Blazers and the Seattle Seahawks Allen and Gates founded Microsoft Corp. in 1975. Microsoft’s big break came in 1980, when...

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Tuesday, 16 October 2018
[ARTIFICIAL INTELLIGENCE] 7 CREATIVE WAYS TO UP CONTENT AND INFLUENCER MARKETING WITH A.I ENTERPRISE.
MARKETING

The market for AI is so overhyped, virtually anybody looking for a fast buck can re-package an old abacus and sell it as a “machine learning” platform. Misinformed people buy the idea and the mounting frustration makes it extremely difficult for legitimate AI companies to get their message above the din writes Mariya Yao Chief Technology officer at MetaMaven. To successfully stand out in a crowded market, creative marketers have found it critical to create unconventional educational content and enlist...

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Tuesday, 16 October 2018
[MOVIES] THIS IS WHY ‘THE FLASH’ MOVIE IS DELAYED.
MEDIA

It’s going to take awhile before you finally get to see The Flash on the big screen in his own standalone film, which is kind of ironic. Warner Bros. delayed the start of filming for the yet-to-be-titled film, which was originally expected to begin shooting in March 2019 (even though it’s yet to be formally greenlit). Report adds that the script for the movie is still in the stage of being tweaked, while the studio doesn’t believe that said tweaking...

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Tuesday, 16 October 2018
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CAMPAIGN

Sneakerroom in New Jersey, showcases the 2018 Nike Breast Cancer Awareness collaboration with Tony. This is a first look at the 3 exclusive colorways set to drop in the near future. All proceeds from the sales of the shoes will go towards charity. For more information on the Nike Sneakerroom Bo Jackson Trainer SC and release date information send a direct message to @therealsuraj201 on Instagram. ©thebrandradio 2018. All rights...

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Tuesday, 16 October 2018
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BRANDING

Winamp, the popular MP3 digital encoder player is getting a much needed makeover for its return next year. In a marketplace dominated by streaming services, such as Apple Music and Spotify, Alexandre Saboundjian, CEO of Radionomy, which bought Winamp in 2014, believes that the company can still capture an audience by presenting a more streamlined experience that what its competitors can currently offer. “There will be a completely new version next year, with the legacy of Winamp but a more...

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Tuesday, 16 October 2018
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MUSIC

Boomplay, Africa’s fastest growing music streaming and download platform has partnered with Felabration, the biggest music festival in Nigeria for its 2018 edition tagged ‘Overtaking Overtake’. The one week long music festival set up to promote the legacy of late Afrobeat maestro, Fela Anikulapo-Kuti and celebrate music culture in Africa, kicked off October 15 and will end Oct 21 with performances from top and emerging Afrobeats artistes, as well as international acts. Boomplay’s association with the popular music fiesta enters...

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Tuesday, 16 October 2018
[BRAND ACQUISITION] ASAII, A MUSIC ANALYTICS APP AND DIALOG SEMICONDUCTORS UK ARE APPLE’S LATEST BUYS.
BRANDS

Apple’s acquisition of Asaii reveals the company’s two-fold strategy to take on Spotify, after Spotify unveiled a new feature. Last month, Asaii, a music analytics program, abruptly announced that it was shutting down. In an e-mail to customers, the company wrote, “Asaii will down operations on October 14, 2018. As of that date, you will no longer have access to our API endpoints, the website, or features such as Asaii Terminal, Recommend, Artist Analytics, and others. We’ve loved watching...

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Tuesday, 16 October 2018
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ENTERTAINMENT

SoundCloud’s competitor just inked a major deal with universal records! Several years ago, British streaming service Mixcloud announced an impressive feat. After a few years on the market, the service had crossed 1 million unique uploaders. Listeners on the service streamed over 2 million shows each month, and the platform had over 10 million radio shows, DJ sets, and podcasts. The British indie streaming music service signed a multi-year direct licensing agreement with Universal Music Group (UMG). Mixcloud also confirmed...

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Tuesday, 16 October 2018
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BRAND FAILS

Canada: Sears just announced that it has received official approval from the Ontario Superior Court of Justice to go ahead with their liquidation sales! The Liquidation Sales are expected to start on October 19. This includes not only their entire inventory, it also includes the furniture, fixtures and all of the equipment located at their remaining stores. Over the past 18 months, Sears had been attempting to reinvent the brand, and their plan had begun to gain traction with customers....

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Tuesday, 16 October 2018
[WORLD POLITICS REBRANDING] BISHOP OYEDEPO DENIES ENDORSING ATIKU ABUBAKAR FOR NIGERIAN PRESIDENTIAL ELECTIONS 2019.
WORLD POLITICS & REBRANDING

PRESIDENT of the Living Faith Church Bishop David Oyedepo, has denied endorsing the Presidential candidate of the Peoples Democratic Party, PDP, Alhaji Atiku Abubakar for the 2019 Nigeria presidential elections. Bishop Oyedepo while speaking at a Sunday church service in Canaan Land Ota, Ogun State, said he was invited to former President Olusegun Obasanjo’s residence for a peace parley. His words: “I am aware Winners are in every political party in Nigeria but I don’t belong to any party. I...

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Tuesday, 16 October 2018
[AGENCY NEWS] MARTIN SORRELL FINALLY EXPRESSES HIS FEELINGS ABOUT CREATIVITY AND DATA.
AGENCY NEWS

Sir Martin Sorrell: It’s nonsense to suggest I’m not interested in creativity. The former boss of WPP has finally voiced his feelings about data and creativity saying creativity is at the centre of what his new company, S4 Capital, does but admits the nature of creativity has changed due to the rise of data. Since Sir Martin Sorrell left WPP earlier this year, much has been written about his career and the company he spent more than 30 years building....

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Monday, 15 October 2018
[AGENCY NEWS] NIGERIAN BREWERY COMMUNICATION MANAGER, KUFRE EKANEM  RESIGNED TO FLOAT HIS COMPANY PHILOSOVILLE.
AGENCY NEWS

Kufre Ekanem, the long-serving Corporate Affairs Director at Nigerian Breweries Plc has resigned his position effective 1st October, 2018. Ekanem, who was a member of the Executive Committee of the brewing company and the public face of the company in host communities, is leaving to start a consulting firm, Philosoville Limited, a Culture, Marketing and Public Relations consultancy company, according to sources close to the respected communications expert and poet. In a pre-exit send-forth bar party organised for him, the...

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Monday, 15 October 2018