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Blog

[BRANDING] ACCESS, DIAMOND BANK REBRAND. THIS IS A NIGERIAN CREATIVE’S POINT OF VIEW. READ:
BRANDING

The narrative sold to us has been that of a merger, but behind the scene it’s not so from what I’ve heard. It’s more like an acquisition says Ifeoluwa Sopeju, founder and creative director of Onedabrand Nigeria. Ifeoluwa who’s background is in graphic design, had worked with renowned brands like KPMG, Visionscape, deloitte Nigeria and Guardian Newspaper. He speaks further; I think from a branding point of view the unveiled identity is below expectation, he continues. Not from the finesse...

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Wednesday, 03 April 2019
[TRIBUTE] NIPSEY HUSSLE SHOT DEAD IN LA, DR. SEBI BIG PHARMA CONSPIRACY DOCUMENTARY QUERIED.
BRANDED HEALTHCARE

Big dreams cut short on the streets of...

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17
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Monday, 01 April 2019
[SPORTS BRANDS] STORE THAT BOYCOTTED NIKE OVER KAEPERNICK AD IS OUT OF BUSINESS AS BASKETBALL PLAYER’S NIKE SHOES SPLIT IN HALF CAUSING INJURY MID GAME. READ:
SPORTS BRANDS

Duke University is not the only one reeling after its big loss during the week with North Carolina — Nike’s brand legacy could be on the line too?! Social media went into overdrive after Duke’s star player, Zion Williamson, suffered an injury after his Nike high-tops split open during a play, causing him to leave the game with a right-knee injury. Nike immediately released a statement and promised to investigate the issue. “We are obviously concerned and want to wish...

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144
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Saturday, 23 February 2019
[ENEWS] R.KELLY DROPPED BY SONY, RCA AND UNIVERSAL; TURNS HIMSELF IN FOR ARREST AFTER CHILD SEXUAL ABUSE ALLEGATIONS.
ENDORSEMENTS

Editor's note: This article may contain strong language and suggestive...

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65
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Saturday, 23 February 2019
[TECH] HUAWEI LAUNCHES WORLD FIRST 5G NETWORK IN SHANGHAI’s HONGQIAO RAIL STATION. US, AUSTRALIA BANS IT; NIGERIA PLEDGES SUPPORT.
BRAND GENIUS

China Mobile Shanghai has launched a 5G network in Shanghai’s Hongqiao Railway Station, making it the first railway station to have a 5G digital indoor system (DIS). The deployment aims to achieve deep indoor 5G coverage within the whole station by the end of 2019 providing easy access to fast 5G network services for all passengers. The railway station’s 5G network is seen as a key milestone in Shanghai’s commercial 5G deployment laying a solid...

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58
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Tuesday, 19 February 2019
[SPORTS MARKETING] FORMER MARKETING EXECUTIVE IS NOW PRESIDENT OF USA GYMNASTICS.
MARKETING

In naming its fourth president and CEO in the Past four years, USA Gymnastics has appointed former gymnast-turned-NBA marketing executive Li Li Leung. Leung, most recently an NBA vice president and former managing director of global sports management firm Helios Partners, succeeds former Rep. Mary Bono, who resigned in October, after just four days on the job, following vehement criticism of her selection by Olympic gold medalists Simone Biles and Aly Raisman. Leung takes over the organization at a critical...

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63
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Tuesday, 19 February 2019
[LUXURY FASHION] THE KARDASHIANS ARE GETTING A TRADEMARK ON NORTH WEST. IS IT WORTH IT? READ:
Uncategorized

Monday: The Kardashians have filed for a trademark on their children’s names: Saint, North, and Chicago West, True Thompson, and Stormi Webster, as well as “Stormiworld,” the theme of Stormi’s birthday party and a spiritual successor to her dad Travis Scott’s Astroworld. The application indicates Kim, Kylie, and Khloé, the mothers of the five kids, want to use their children’s names to promote products including “a clothing line, toys, and skincare products.” (buzz had predicted a North West anti-aging line.)...

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Tuesday, 19 February 2019
[BREAKING NEWS] CHANEL BOSS, KARL LAGERFELD IS DEAD, TO BE REPLACED BY VIRGINIE VIARD.
BREAKING NEWS

Superstar fashion designer Karl Lagerfeld has died aged 85 in Paris following a short illness. The German designer, who was the creative director for Chanel and Fendi, was one of the industry’s most prolific figures and worked up until his death. His signature ponytail and dark glasses made him an instantly recognisable figure around the world. Industry heavyweights, including Italian designer Donatella Versace, issued heartfelt tributes. “Today the world lost a giant among men,” said the editor-in-chief of Vogue magazine,...

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121
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Tuesday, 19 February 2019
[AD FRAUD] FACEBOOK HAS BEEN BRANDED “DIGITAL GANGSTER” BY UK LAW MAKERS IN THE ONGOING CAMBRIDGE ANALYTICA DATA SCANDAL.
AD FRAUDS

Facebook ” knowingly” violated U.K. data privacy and anti-competition laws and urgently needs to be investigated, a scathing new report by British lawmakers said. The final report issued Monday by the U.K.’s Digital, Culture, Media and Sport committee concluded an 18-month investigation into Facebook and other social media companies for their role in spreading “fake news” and disinformation. In the 108-page document , lawmakers called for the creation of an independent regulator for social media sites and a...

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58
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Tuesday, 19 February 2019
[CAMPAIGN BRANDS] POLITICAL PARTIES OFFICIALLY END CAMPAIGNS TOWARDS THE NIGERIAN GENERAL ELECTIONS FOR 2019.
Uncategorized

National parties campaigning in the Nigerian presidential race have closed all forms of campaigns for the Presidential election holding tomorrow February 16, 2019 in accordance with the provisions of the Electoral Act. The National Secretariat of the All Progressives Congress (APC) in a press release stated that any 2019 Presidential/National Assembly election campaign advertorial and material disseminated in any media/public platform from 11pm Thursday, February 14, 2019, is not authorised by the Party. The APC has brought all campaigns to...

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Friday, 15 February 2019
[AVIATION] SAD, AIRBUS HAS ENDED PRODUCTION OF THE AIRBUS A380 JUMBO JETS.
Uncategorized

Airbus is ending the A380 program, pulling the plug on its iconic superjumbo jet that once promised to revolutionize commercial air travel but failed to deliver on outsized expectations. The European plane maker said Thursday that it will stop delivering A380s in 2021 after its key customer, Dubai-based airline Emirates, slashed its orders for the huge jetliner. “We have no substantial A380 backlog and hence no basis to sustain production, despite all our sales efforts with other airlines in recent...

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85
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Thursday, 14 February 2019
[BRANDS] COCA COLA PLANS TO LAUNCH COKE ZERO ORANGE FLAVOUR INTO THE MARKET.
Uncategorized

The Coca-Cola Company has announced it will launch its first new trademark Coca-Cola flavour in the US in more than a decade. The beverage giant said that the new trademark Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar will be available as of 25 February. Speaking on the launch, Coca-Cola Brand Director, Kate Carpenter, said “We wanted to bring back positive memories of carefree summer days. “That’s why we leaned into the orange-vanilla flavor combination – which is reminiscent...

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85
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Thursday, 14 February 2019