[BRAND GENIUS] FORD AIRCONDITIONERS NOW PREVENTS HAYFEVER.

[BRAND GENIUS] FORD AIRCONDITIONERS NOW PREVENTS HAYFEVER.

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Monday, 26 October 2015
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Seasonal allergic rhino-conjunctivitis otherwise known as hayfever affects 20 per cent of the general population.
And while many Nigerians arm themselves with antihistamines, nose sprays and calendula lotion tissues at this time of year, few are aware that the Ford Motor Company are doing their bit to help combat airborne and even touch-based allergens.
Ford seeks to reduce the irritation caused by allergens associated with seasonal weather and possibly rash-inducing materials, by rigorously testing its vehicles and installing cabin air filters that prevent airborne particles such as dust, spores, fungus and pollen from entering the vehicle.

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              The Ford Sherlby GR-1
Ford has thus introduced a new air filtration system that blocks up to 99 per cent of pollen – the greatest instigator of hayfever – and almost all nitrogen dioxide – a key trigger of asthma.
The carmaker uses special cabin air filters, which reduce particle concentration, improve cleanliness and protect climate control components from particle deposits. These filters also capture soot, smog and tobacco smoke – an additional health benefit.
The new air filtration system recently introduced in the new Fusion utilises activated charcoal – similar to advanced gas masks, respirators, and spacesuits. The air quality sensor detects carbon monoxide and nitrogen dioxide levels outside the car and shuts down incoming air.
As required, it also automatically switches on the advanced filtration and air recirculation. The new filter is 50 per cent more effective than its predecessor at blocking ultra-fine particles that are more than one thousand times smaller than the width of a human hair.
The seamless way in which these filter systems work means that many customers do not even realise they have a cabin air filter that manages this particle concentration.
In most cases, the filter is accessed through the cubbyhole, with Ford dealers changing the filters as part of the recommended maintenance on all vehicles.
In addition to airborne allergens, Ford has given some serious thought and consideration to touch-based allergens too.
Engineers test more than 100 materials and components on the various Ford vehicles for allergy issues. Engineers avoid – or minimise – materials such as natural latex, hexavalent chromium and nickel, which can produce an allergic reaction in some people.
Ford testers make sure dyes and formaldehyde are strictly limited to levels that are acceptable in clothing.
Components requiring allergen testing include common high-touch areas such as the seats, steering wheel, armrests, door handles and gears.
While Ford takes care of the use of safe materials in their models and controls the amount of airborne particles through cabin filters, here are further tips on how you can prevent your exposure to these allergens when not on the road: Wash bed sheets weekly in hot water; Always bathe and wash hair before bedtime (pollen can collect on skin and hair throughout the day); Do not hang clothes outside to dry where they can trap pollens; Wear a filter mask when mowing or working outdoors; Where at all possible try to avoid peak times for pollen exposure (hot, dry, windy days, usually between 10 a.m. and 4 p.m.).
Although pollens are usually emitted in early morning, peak times for dissemination are between around 10 a.m. and 4 p.m; Keep windows and car windows closed; use air conditioning in both if possible rather than opening windows; Perform a thorough spring cleaning of your home, including replacing heating and A/C filters and cleaning ducts and vents; Check bathrooms and other damp areas in your home frequently for mold and mildew, and remove visible mold with nontoxic cleaners; Keep pets out of the bedroom and off furniture, since they may carry pollen if they have been outdoors.

Posted by: thebrandradioblog.

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