[BRANDS] QUALCOMM DRAGS APPLE TO COURT SHORTLY AFTER APPLE ACQUIRES SHAZAM APP.

[BRANDS] QUALCOMM DRAGS APPLE TO COURT SHORTLY AFTER APPLE ACQUIRES SHAZAM APP.

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Wednesday, 26 September 2018
BRANDS

World’s largest chip maker Qualcomm has escalated it’s fight with Apple in a latest lawsuit, accusing Apple of stealing their wireless technology and intellectual property for several years and sharing it with rival Intel in a big to break it’s dependence on Qualcomm. Intel produces modems but the speed of their modem is too slow which makes Apple to depend a lot on Qualcomm which produces one of the best and fastest chips in the world. This lawsuit indicates that the good relationship between the two tech giants have gone sour, prompting an escalation of a long legal battle which has been going on for almost two years.

As Qualcomm accuses Apple of theft and sharing trade secrets with Intel, Apple on the other hand has also accused Qualcomm of abusing it’s dominant position as the world’s leading chipmaker to demand outrageous prices, a typical case of pot calling kettle black considering the outrageous prices Apple demands for their products.

Looks like Qualcomm has all the evidence they need to win this showdown as the company has claimed it’s been able to view documents showing that Apple and Intel engineers shared Qualcomm’s source code and other tools.

The complain says

“On information and belief, Apple developed and carried out an intricate plan, beginning at least several years ago and continuing through the present, to steal vast swaths of Qualcomm’s confidential information and trade secrets and to use the information and technology to improve the performance of non-Qualcomm chipset solutions and, in conjunction, the performance of iPhones based on such non-Qualcomm chipset solutions,”

Apple and Qualcomm struck a major deal in 2009 which gave Apple access to Qualcomm’s confidential information. Now, Apple has aroused the anger and wrath of Qualcomm by making it’s own chips, the A11 Bionic and A12 Bionic and dumping Qualcomm altogether. We are watching the situation very closely to see how it all plays out.

Meanwhile, Apple has confirmed that it has finally secured acquisition of popular song identification app Shazam in a deal worth $400 million. Apple has always been a huge player in the music industry since it bought Beat by Dr Dre luxury headphone company few years ago not to mention it’s own Apple music store. According to Oliver Schusser, Apple’s vice president of Apple Music, he said “Apple and Shazam have a long history together. Shazam was one of the first apps available when we launched the App Store and has become a favorite app for music fans everywhere.” Shazam is the most popular song identifying app in the world, it has over 1 billion downloads and is used to identify music over 20 million times a day. All you have to do is make the app listen to the music for some seconds and it will tell you the name and the artist. It will even display the artist’s picture or album cover. Really cute.

As far as Shazam is concerned, the surprising thing for me is how it is able to identify lyrics of our own Nigerian songs correctly and still give us the correct answer considering the fact that our music is full of slang words and mixture of Pidgin, Yoruba and Igbo languages. The best part of this news for users is the fact that Apple has promised to get rid of all the distractive pop up ads.

Apple has already indicated interest in buying Shazam since last year but the deal was being stall because of European Union over potential antitrust concerns but finally gave the deal a go ahead. Despite the fact that Shazam is so popular, the company has been struggling to make profit ever since it was launched.

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