AD-WARS

#ADWARS: APPLES UNENDING ADVERTISING BATTLE WITH THE CHINESE GOVERNMENT. READ
AD-WARS

When it comes to appeasing the local governments of profitable markets, Apple exercises a strong editorial arm. That’s according to The Australian, which reports that the Cupertino, California-based company has deliberately interfered with the Chinese-language print ad campaigns of carriers in Australia in order to curry favor with Chinese officials. The Vision China Times, a Chinese print newspaper, was informed in August 2016 that Apple didn’t want its products to feature in any of the publication’s carrier ad placements. But a...

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Friday, 10 March 2017
[EXCERPTS]#ARTICLE: THE PSYCHOLOGY BEHIND DONALD TRUMP’S WINNING STRATEGY BY CHRISTOPHER GRAVES; OGLIVY & MATHERS PR.
AD-WARS

​ ICYMI here is a roundup of all the behavioral science behind the movement that elected Donald Trump president… Nostalgia bias: humans have an innate bias of remembering the past as having been better than it truly was. There are several neuroscience studies that link the same parts of the brain that remember the past with those used to imagine the future. So evoking a rosier past may also promise a better future. The campaign slogan “Make America Great Again”...

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Tuesday, 15 November 2016
[BRANDS]#ACQUISITION: AMERICAN APPAREL JUST FILED FOR BANKRUPCY AND GILDAN ACTIVEWEAR CANADA WANTS TO BUY IT.
AD FAILS

​American Apparel is seeking bankruptcy protection for the second time in just over a year, unable to find its footing in a shifting retail landscape and after a contentious fight for control with company founder Dov Charney. Canada’s Gildan Activewear is buying the American Apparel brand, notorious for sexually provocative ad campaigns, for $66 million. The Los Angeles retailer first filed for Chapter 11 bankruptcy protection in October 2015, about a year after it fired Charney for violating its sexual...

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Tuesday, 15 November 2016
[BREAKING!]#OOPS: THIS PRO-TRUMP TWEET BY NEW BALANCE JUST FRIED THE BRAND IN UNITED STATES AS MACY’S BAN ALL DONALD TRUMP MENSWEAR IN THEIR STORES.
AD-WARS

Becoming President-elect has not redeemed Trump’s brand in the eyes of other brands. After the election, Macy’s announced that Trump brand clothing would not find its way back in to the retailer’s stores, after it had stopped carrying the collection more than a year ago.  At the time, Trump hit back with a statement about not wanting the retailer’s partnership, accusing Macy’s of “supporting illegal immigration.” New Balance, (the global athletic shoe and apparel brand headquarted in Boston) posted a statement...

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Friday, 11 November 2016
[BRAND WARS]#USUNCUT: NESTLÉ, MARS® 5 OTHERS GETS CALLED OUT AS “CHILD-CHOCOLATE LABOUR” EXPLOITATIVE BRANDS. READ:
AD FAILS

We are not afraid to say or write about the truth, impactful and life changing creativities and issues that affect our lives either positively or negatively. We have covered a lot of famous Brands and brilliant advertising in this blog, albeit that doesnt mean if a Brand goofs we should temper the pen with justice. Americans spend over a billion dollars every Halloween on chocolate, accounting for 10% of most chocolate company’s annual revenue. And the average American citizen eats...

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Thursday, 03 November 2016
[AD CAMPAIGN]#TVC: HILARY CLINTON’S NEW AD WEIGHS IN ON DONALD TRUMP’S LEWD COMMENTS | WHAT HE SAID.WATCH AD:
AD OF THE WEEK

​ Donald Trump’s ugly comments about women — calling them “dogs,” “fat pigs,” and so on — have been much discussed during the 2016 presidential campaign. He’s said enough sexist things that some of Hillary Clinton’s attack ads have simply replayed his own words . But for the first time, a new Clinton ad is highlighting Trump’s most explosive comments about women, the infamous “grab ’em by the pussy” remarks caught on a hot mic. And the ad makes clear...

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Wednesday, 02 November 2016
[BRAND] #WARS: APPLE SALES DIP ON iPHONE 7 AS XIAOMI MIX ANNOUNCES DEBUT IN CHINA MARKETS. READ:
AD-WARS

Apple announced in October 25, 2016 its profit over the past quarter fell 19 percent to $9 billion, pulled down by a drop in iPhone sales. The world’s biggest company by market value said revenue in the fiscal fourth quarter fell to $46.9 billion from $51.5 billion a year earlier. The results were largely in line with market forecasts and showed sales of the iPhone — Apple’s biggest revenue and profit driver — down five percent from a year ago...

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Friday, 28 October 2016
[BRAND GENIUS]#DESIGNTHINKING: MICROSOFT SURFACE STUDIO LAUNCH MAY SNATCH THE CREATIVE COMMUNITY FROM APPLE iMAC; SETS UPGRADE TO MS PAINT 3D APP. READ REVIEW, WATCH AD:
AD OF THE WEEK

Apple-style product-porn ads have become a marketing cliché, but this new video by Microsoft for its new Surface Studio all-in-one computer arguably out-Apples Apple and sets a ridiculously high new bar for the genre. Watch the introduction of Microsoft Surface Studio: At its Surface Event, Microsoft announced the much-anticipated desktop PC, dubbed Surface Studio. It’s company’s first desktop PC that comes with the thinnest LCD monitor ever built. Panay, Microsoft’s leader of devices, revealed a new family of Microsoft devices...

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Friday, 28 October 2016
[BRANDS]#ACTIVATION: COCA-COLA DEBUTS COKE LIME IN ROMANIA, REPORTS SALES FOR THIRD QUARTER 2016. WATCH AD
AD OF THE WEEK

The Coke company took to their website to announce the launch of the Coke Lime in Romania. Thirsty Romanians who prefer their Coca-Cola with a touch of tart can now enjoy the newly launched Coca-Cola Lime. Developed specifically for Romania to suit local tastes and trends, the new variant is being promoted through social and digital experiences and contests, in-store executions and surprise-and-delight PR activations. Coca-Cola Lime is bottled locally in Ploiesti, Romania and is available nationwide in a wide...

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Friday, 28 October 2016
[BANNED ADs]#PRINTADs: TEXAS BILLBOARD BY DATING SITE ADVISES UNDOCUMENTED IMMIGRANTS TO GET A SUGAR DADDY.
AD FAILS

A billboard in Texas posted by a matchmaking service has the local Hispanic community feeling outraged and offended. The billboard posted by ArrangementFinders.com on Interstate 35 in Austin reads:  “Undocumented immigrant? Before you get deported, get a sugar daddy.” Debra Quinn, a spokesperson for the website, told the sources  that the billboard was created by an affiliate and was taken down immediately. Quinn called the billboard, “completely unacceptable and does not reflect the views or vision of our company.” Jacob...

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Wednesday, 26 October 2016
[BRANDWEEK]#REPORT: MTN NIGERIA SUSPENDS SHAREHOLDERS’ DIVIDEND PAYOUT.
AD-WARS

MTN Nigeria has suspended dividends payouts from Nigeria, its third biggest market-​shareholders got the bad news few days ago. Third-quarter user numbers have fallen slightly – no thanks to a weaker showing in South Africa, where MTN vies for market share with Vodacom and Cell Companies. The telecoms company announced this in Johannesburg, as the firm faces allegations it illegally moved $14 billion out of Nigeria. MTN Group’s next chief executive will take over three months ahead of plan. Rob...

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Tuesday, 25 October 2016
[BRANDS] #FMCG: PEPSI IS REDUCING SUGAR CONTENT IN ITS BEVERAGES BY 2025.
AD OF THE WEEK

​The global food giant on Monday said that two-thirds of its single serving drinks will have 100 or fewer calories by 2025 as it cuts back on sugar. Currently, less than 40% of its drinks have 100 calories or fewer. PepsiCo  which also owns brands including Gatorade and Tropicana  said the change was driven by shifting consumer needs and new dietary guidelines from the World Health Organization. Many customers have tapered their intake of high-sugar, high-calorie soft drinks from Pepsi...

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Wednesday, 19 October 2016