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[RACISTADs] CHANCE THE RAPPER CALLS OUT HEINEKEN ON SOMETHING LIGHTER IS BETTER AD.
ADVERTISING

Chance the Rapper may have just exposed a recent trend in ads to gain the result of higher engagement. Few weeks back, the rapper went on Twitter to use Heineken as an example for what he feels has been an increase in ads that push the button of race in America. The ad in question was a brand new campaign from the popular beer brand in which the tagline is “sometimes lighter is better.” Following his tweets, Heineken pulled the...

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Tuesday, 27 March 2018
[AGENCY] LANRE ADISA OF NOAH’S ARK DRAFTED AS PANELIST FOR PITCHER AWARDS.
ADVERTISING

Media Seal the organizers of the Pitcher Awards and CHINI Productions, have announced Lanre Adisa, Managing Director/GMD, Noah’s Ark as the Jury President for the Heritage category of the Pitcher Awards. Lanre and his team to be announced soon will judge entries in Film, Audio, Print, Branded Content, Design and Outdoor including installations and activations. According to Nnamdi Ndu, Managing Director of CHINI Productions, “Lanre has been a partner in championing the growth of creativity in Nigeria. As a 3-time...

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Tuesday, 16 January 2018
[ADS OF THE WEEK] 16 CREATIVE PRINT ADVERTS FROM O2 ACADEMY STUDENTS IN NIGERIA.
AD OF THE WEEK

The advertising terrain is getting more disruptive as the digital tsunami ravages the planet. From daily social media posts to digital contents there is no limit to creative juice that has to be laced into your personal brand as the world congeal into a digital village. Here are the top 16 poster ads we curated fromstudents’ project at 02 Academy, in Lagos Nigeria for mid august 2017; Hit the cut:- Art director: Israel Strategy & copywriter: Christiana Brand: Always Ultra...

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Monday, 14 August 2017
[DIGITAL ADVERTISING] P & G SLASHES DIGITAL ADSPEND. FIND OUT WHY:
ADVERTISING

P&G, the world’s biggest advertiser, spent $125m less on advertising in the 12 months to June 2017 compared to a year earlier, according to its annual report.   The American consumer goods giant would have spent roughly the same amount as a year ago if it had not slashed its digital adspend by $140m between April and June 2017 because of concerns about online brand safety and fraud.   P&G, the owner of brands such as Fairy, Pampers and Tide,...

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Friday, 11 August 2017
[OOPS!] AUDI IS ON FIRE IN CHINA, THEIR AD COMPARING WOMEN TO 2ND HAND CARS HAS BACKFIRED. TAKE A LOOK:
AD FAILS

An Audi commercial comparing women to used cars is already causing an upheaval among consumers in China.   The Chinese commercial opens with a young couple about to get married, when the groom’s mother suddenly interrupts the ceremony to inspect the bride. After yanking the bride’s nose and ears, and prying open her jaw to inspect her teeth, the mom appears satisfied and gives the couple the okay. She casts one last disapproving look at the bride’s chest before the...

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Thursday, 20 July 2017
[AD OF THE WEEK] PEAK MILK REACH FOR YOUR PEAK “THE UNSTOPPABLES” BY NOAH’S ARK.
AD OF THE WEEK

CCO: Lanre Adisa ECD: Abolaji Alausa CD: Maurice Chike Ugwonoh, Arawore Yemi DCD: Solomon Onyema-eki Osafile,  Olajide Myk Gbolade Copywriter: Olajide Myk Gbolade, Toheeb Balogun AD:  Solomon Onyema-eki Osafile Account Manager: Judith Ezealii Account Planners: Kenneth Odum, Fred Akinmuyisitann Production House: Underdog Productions Producers:: Funsho Adebayo, Yetunde Ajayi,  Kanso ‘obk’ Ogbolu Director/Editor: Taiwo Badejo Director of Photography: Sura Shote Sound Effect: Chinedu Ngige Watch video: ©thebrandradio 2017. All...

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Thursday, 13 July 2017
[MOVIE AD] BAYWATCH TRAILER WAS SO PROFANE IT GOT BANNED BY THE AD STANDARD BOARD. WATCH VIDEO:
AD FAILS

An ad for the Baywatch movie featuring Zac Efron and Dwayne Johnson has been found to be “inappropriate” by the Advertising Standards Board.   The complaint noted the trailer, used the word “shit” three times throughout and showed an “inappropriate shower scene”.   During the trailer Johnson says “the truth is one of you will probably die” and Efron claims “Jason Bourne ain’t got shit on me”.   The shower scene shows a male from the waist up, singing while...

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Saturday, 01 July 2017
[BRANDS] DIET COKE ENGAGES SOCIAL INFLUENCERS IN IT’S LATEST DIGITAL CAMPAIGN.
ADVERTISING

Diet Coke has hired YouTuber Patricia Bright to front Diet Coke Break, a new digital series focusing on themes including fashion, beauty and travel. The series will also involve lifestyle vlogger George Benson, and will appear on the YouTube channels of both influencers, and Diet Coke’s Facebook page. It forms part of the brand’s 2017 campaign, “Get the gang back together”.   It was created by MediaCom Beyond Advertising, with MediaCom handling the media.   Natalie Whitehead-Farr, senior brand manager...

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Saturday, 01 July 2017
[ADVERTISING] ARNOLD SCHWARZENEGGER IS PARTNERING PRESIDENT MACRON ON A GO GREEN CAMPAIGN TO TROLL DONALD TRUMP. #MAKETHEPLANETGREATAGAIN:
ADVERTISING

  French president Emmanuel Macron enlisted a high-profile Donald Trump antagonist in his ongoing quest to #MakeThePlanetGreatAgain. Terminator star and former California governor Arnold Schwarzenegger met with the French president on June 23 to chat about global warming and the fate of the Paris Climate Agreement.  To celebrate this meeting of the minds, the two posed for a video selfie and threw some not so subtle shade toward the White House. On June 1, President Donald Trump announced his intent...

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Monday, 26 June 2017
[DIGITAL] GOOGLE VOWS NOT TO SCAN PEOPLES’ EMAILS AGAIN FOR SERVING NATIVE ADs.
ADVERTISING

  Google says that it will no longer scan the contents of mails on its free Gmail service for the use of personalized adverts. The company made this announcement in a blog post on Friday, saying the policy change would be effected later on in 2017. In the past, privacy advocates have criticized Google’s practice of using email data to bring personalized adverts to users. This added feature has been existing on Google’s G Suite Gmail service for businesses, which...

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Monday, 26 June 2017
[BRANDS] KFC’S COLONEL SANDERS’ TENDER WINGS OF DESIRE IS A ROMANTIC NOVELLA TOWARDS MOTHER’S DAY. TAKE A LOOK:
ADVERTISING

One wouldn’t associate Colonel Harland Sanders in the role of a dashing lover engaged in a torrid affair with a married woman. However, that is what the founder of KFC is doing in Tender Wings of Desire, a book – or novella – ostensibly written by the man himself. Dig deeper and you discover that the book’s author is Catherine Kovac, a former bustle.com feature writer. KFC and Wieden + Kennedy Portland thought up the idea as part of a...

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Friday, 12 May 2017
[PRINT ADS] FELIX HERNANDEZ’S PHOTOSHOOT FOR AUDI’S $50,000 Q2 WAS SHOT WITH $23 MINIATURE CAR TOYS IN LATEST CAMPAIGN. TAKE A LOOK:
ADVERTISING

Audi car released some behind the scene pictures of how their $50k ad campaign was made. Marketing a car costs big bucks. Unless you hire Felix Hernandez, who doesn’t need an actual car to make the magic happen. Instead, he does it with a $32 toy replica, and as you can see from his previous miniature projects, you can’t really tell the difference. Even though Felix is the master of the mini-world, this project was challenging even for him: “Where I...

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Wednesday, 05 April 2017