BRAND FAILS

[BRAND SCAM] FOUANI, SOMOTEX NIGERIA IN N25Bn TAX EVASION FRAUD (FULL LENGHT INVESTIGATIVE JOURNALISM).
BRAND FAILS

A full length investigative documentation of racketeering, shams, exploitations and song/dance "flimflams" of Fuoani Somotex limited, the exclusive importers of LG, SAMSUNG and other high end electronic brands into...

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Tuesday, 30 April 2019
[BRAND FAILS] SKYY VODKA AMBASSADOR AND MAVIN RECORDS DJ BIG N PULLS A GUN IN A STREET FIGHT.
BRAND FAILS

DJ Big N had organized an event over the weekend in surulere, Lagos, however fight broke out later in the day. An unknown individual got into a brawl with Big N’s accomplice; furious, the MAVIN DJ scampered into a white SUV and pulled out a gun firing shots into the air. The gun shots attracted security personnel in the area who eventually wrestled the gun from the dj’s hand after singer Dr Sid tried settling the fight to no avail....

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170
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Tuesday, 16 October 2018
no-cover
BRAND FAILS

Canada: Sears just announced that it has received official approval from the Ontario Superior Court of Justice to go ahead with their liquidation sales! The Liquidation Sales are expected to start on October 19. This includes not only their entire inventory, it also includes the furniture, fixtures and all of the equipment located at their remaining stores. Over the past 18 months, Sears had been attempting to reinvent the brand, and their plan had begun to gain traction with customers....

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152
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Tuesday, 16 October 2018
[BRAND STORIES] SEARS IS BANKRUPT, HERE IS THE FULL STORY.
BRAND FAILS

Some times back we hinted that Sears, the once-dominant retail chain that changed how Americans shopped and lived, is closing down shops. Well now they have filed for bankruptcy. The 132-year-old company has been struggling for several years and is drowning in debt. The final straw was a $134 million debt payment due Monday that it could not afford. Sears Holdings (SHLD), the parent company, which owns Sears and Kmart, is among dozens of prominent retailers to declare bankruptcy in...

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107
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Monday, 15 October 2018
[BRANDS] NIGERIAN FEDERAL GOVERNMENT GOES LENIENT WITH MTN ON FOREX REPATRIATION FINES AND SANCTIONS.
BRAND FAILS

The Federal Government of Nigeria appears to have taken a softer stance on Africa’s leading mobile operator MTN, assuring stakeholders that a dispute over the repatriation of $8.13 in dividends will be “resolved”. Talking to reporters in Abuja following a monetary policy committee meeting on Tuesday, Nigeria’s central bank governor Godwin Emefiele said, “we’ll resolve the matter.” “Everyone will be happy,” Emefiele was quoted as saying by Bloomberg News. In August, Nigeria shocked South Africa’s MTN and foreign investors...

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103
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Wednesday, 26 September 2018
[R.I.P] CAMBRIDGE ANALYTICA IS DEAD! SHUTS DOWN WITH IMMEDIATE EFFECT!!
AD FRAUDS

  Cambridge Analytica, the firm embroiled in a controversy over its handling of Facebook Inc user data, and its British parent SCL Elections Ltd, have shut down after suffering a sharp drop in business, the company said on Wednesday.   The company will begin bankruptcy proceedings, it said, after losing clients and facing mounting legal fees resulting from the scandal over reports the company harvested personal data about millions of Facebook users beginning in 2014.   “The siege of media...

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277
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Friday, 04 May 2018
[BRAND FAIL] UNITED STATES FILES CRIMINAL CHARGES AGAINST VOLKSWAGEN’S FORMER CEO MARTIN WINTERKORN.
AUTO BRANDS

The U.S. Justice Department has filed criminal charges against former Volkswagen AG Chief Executive Martin Winterkorn, accusing him of conspiring to cover up the German automaker’s diesel emissions cheating.   The indictment, filed in secret in March, was unsealed in U.S. District Court on Thursday as Volkswagen held its annual meeting in Germany. Winterkorn resigned days after the scandal over polluting vehicles in the United States became public in September 2015.   U.S. Attorney General Jeff Sessions, Environmental Protection...

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256
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Friday, 04 May 2018
[BRAND FAILS] ADDIDAS WON’T DROP KANYE WEST OVER ‘SLAVERY IS A CHOICE’ COMMENT.
BRAND FAILS

Kanye West‘s controversial comments about slavery have sent his fans and followers into a frenzy. But while some have decided to unfollow the rapper, he still has Adidas on his side.   In a recent interview, Adidas CEO Kasper Rorsted said the company won’t be commenting or speculating on what Kanye said. “Kanye has been and is a very important part of our strategy and has been a fantastic creator,” Rorsted continued. “And that’s where I’m gonna leave it. I’m...

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196
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Friday, 04 May 2018
[RACISTADs] CHANCE THE RAPPER CALLS OUT HEINEKEN ON SOMETHING LIGHTER IS BETTER AD.
ADVERTISING

Chance the Rapper may have just exposed a recent trend in ads to gain the result of higher engagement. Few weeks back, the rapper went on Twitter to use Heineken as an example for what he feels has been an increase in ads that push the button of race in America. The ad in question was a brand new campaign from the popular beer brand in which the tagline is “sometimes lighter is better.” Following his tweets, Heineken pulled the...

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162
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Tuesday, 27 March 2018
[MUSIC] BURNA BOY STEPS FORWARD IN ALLEGATION TO ROBBERY OF SINGER MR. 2KAY.
BRAND FAILS

All eyez have been on burna boy after weeks of being declared wanted by the Lagos State Police Command. Damini Ogulu, a.k.a Burna boy, was arrested and detained yesterday. Confirming the arrest, the state Police Public Relations Officer, SP Chike Oti said Burnaboy was sought by the command for his connection with the robbery attack on another popular musician , Mr. 2kay at Eko Hotel early last month. He said Burna boy finally reported to the police yesterday at about 5pm and he was subsequently...

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348
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Saturday, 16 December 2017
[AUTOBRANDS] MERCEDES BENZ IS UNDER INVESTIGATION FOR FRESH DIESEL EMISSION TEST SCANDALS.
AUTO BRANDS

Mercedes benz is the latest autobrand facing fresh diesel gate emission...

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176
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Tuesday, 18 July 2017
[BRANDS] ETISALAT’S FINAL EXIT FROM NIGERIA, HOW TO REBRAND A FAILED BRAND IN 3 WEEKS DEADLINE. READ EXCERPTS:
BRAND FAILS

Earlier in the week, news broke that the UAE’s Etisalat Group is finally pulling out of the company writing down its value in it to nil. It further stated that Etisalat Nigeria only has a few weeks to use its brand name. This is an excerpts by Jide Alade on how he feels the brand can gain its’ traction back from the impending dangers of rebranding under a 3 weeks ultimatum. Hit the jump: Presumably, if Etisalat Nigeria wants to...

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Thursday, 13 July 2017