BRANDING

[DESIGN INSPIRATION] LOGO OF THE WEEK, SHARPENER BY PRATIK PATILL, SHELLSPACE ADVERTISING.
BRANDING

A Simple mixed media logo by @pratik.patill2011. Pratik is the co-founder and art director at shell space advertising, a branding and design agency based in Mumbai, India. Note: This is for promotional purposes. thebrandradio doesnt own copyright of this design. ©thebrandradio 2019. All rights...

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Saturday, 11 May 2019
[BRANDING] ACCESS, DIAMOND BANK REBRAND. THIS IS A NIGERIAN CREATIVE’S POINT OF VIEW. READ:
BRANDING

The narrative sold to us has been that of a merger, but behind the scene it’s not so from what I’ve heard. It’s more like an acquisition says Ifeoluwa Sopeju, founder and creative director of Onedabrand Nigeria. Ifeoluwa who’s background is in graphic design, had worked with renowned brands like KPMG, Visionscape, deloitte Nigeria and Guardian Newspaper. He speaks further; I think from a branding point of view the unveiled identity is below expectation, he continues. Not from the finesse...

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Wednesday, 03 April 2019
[MUSIC] WINAMP IS PLANNING A REBRANDING.
BRANDING

Winamp, the popular MP3 digital encoder player is getting a much needed makeover for its return next year. In a marketplace dominated by streaming services, such as Apple Music and Spotify, Alexandre Saboundjian, CEO of Radionomy, which bought Winamp in 2014, believes that the company can still capture an audience by presenting a more streamlined experience that what its competitors can currently offer. “There will be a completely new version next year, with the legacy of Winamp but a more...

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Tuesday, 16 October 2018
[PUBLIC RELATIONS] DJEMBE COMMUNICATIONS EMERGES AS FINALIST FOR 2018 PR GLOBAL WEEK AWARDS.
AWARDS

Nicole Suter MD DJembe Communications. Credible awards are always extended to individuals and companies in recognition of effort, success and excellence in a particular endeavour — to credit the good work that has been done and to motivate others to do more. The PRWeek Global Awards is one of those respected awards for the top agencies and companies in the PR and communications industry, and. Djembe Communications has been able to carve for itself a place with the other finalists...

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Tuesday, 10 April 2018
[REBRANDING] ETISALAT IS NOW 9 MOBILE, CHECK OUT THEIR NEW LOGO.
BRANDING

Etisalat is now 9 Mobile and we are loving the logo whole...

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Tuesday, 18 July 2017
[BREAKING NEWS] ETISALAT MAY BE REBRANDING TO 9MOBILE. DETAILS LATER:
BRANDING

Etisalat Nigeria is changing its brand name to 9Mobile, according to emerging reports.Emerging Markets Telecommunication Services Ltd. (EMTS) trading as Etisalat Nigeria on Tuesday informed its customers that the change of brand name will not affect its operations. Mr. Ibrahim Dikko, the Vice President, Regulatory and Corporate Affairs, EMTS made this known in a statement. We are still following this story, details later. What do you feel about this new name, drop us a comment below. ©thebrandradio 2017. All rights...

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Friday, 14 July 2017
[BRANDS] ETISALAT’S FINAL EXIT FROM NIGERIA, HOW TO REBRAND A FAILED BRAND IN 3 WEEKS DEADLINE. READ EXCERPTS:
BRAND FAILS

Earlier in the week, news broke that the UAE’s Etisalat Group is finally pulling out of the company writing down its value in it to nil. It further stated that Etisalat Nigeria only has a few weeks to use its brand name. This is an excerpts by Jide Alade on how he feels the brand can gain its’ traction back from the impending dangers of rebranding under a 3 weeks ultimatum. Hit the jump: Presumably, if Etisalat Nigeria wants to...

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Thursday, 13 July 2017
[BRANDING] 12 PROVEN TIPS TO DIFFERENTIATE YOUR BRAND IN A CLUTTERED MARKET.
BRANDING

Brand differentiation is absolutely crucial for being able to attract customers to your particular products or services when you inhabit an already crowded market demographic. It takes a keen eye to see a niche you can carve out of such a market, and an even steadier hand to actually bring those plans into fruition. However, there are some lessons we can learn from some of the most successful – and least successful – attempts at brand differentiation throughout recent history....

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Monday, 13 March 2017
[BRANDING] FRANKLIN OZEKHOME OPENS BRAND SCHOOL FOR MARKETING PROFESSIONALS.
ADVERTISING

Donnie Franklin Ozekhome a brilliant trend spotter and facilitator at Orange Academy and former head of marketing at insight public is Nigeria has launched his own School of Branding ban school. TINK Africa, a Consumer Insights and Business Intelligence platform, was set up by Franklin Ozekhome as one of Nigeria’s top marketing strategist agency about two years ago. Over the past two years, TINK has morphed organically in tandem with global consumer trends, and local business looking to transform their...

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Monday, 30 January 2017
[REBRANDING]#TV: CCTV IS NOW CGTN IN GLOBAL PLATFORM PUSH TO REBRAND CHINA.
BRANDING

China’s leading broadcaster, Central China Television (CCTV) has rebranded its international networks and digital presence under the name China Global Television Network as part of a push to consolidate its worldwide reach. On Friday CCTV unveiled several new mobile apps under the CGTN brand, and visitors to CCTV’s non-Chinese language websites have been directed to a new Cgtn.com website. These announcements were made on the state-owned company’s website, but the force behind the initiative was made clear in comments from...

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Sunday, 01 January 2017
[BRANDING]#TV: ALIKO DANGOTE EXTENDS PARTNERSHIP WITH CNN ON AFRICA’S ENERGY.
BRANDING

Dangote Group has taken an investment decision to extend its multi-year partnership with CNN International, with its new focus on Africa’s Energy. The Africa’s Energy Surge reports air daily in flagship CNN International shows, The CNNMoney View with Nina Dos Santos and the World Right Now with Hala Gorani,  culminating in a special 30-minute show airing from Saturday 17 December. The reports and special show, which look at how Africa will meet the UN goal of universal electricity by 2030,...

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Wednesday, 28 December 2016
[BRANDS]#UPDATES: BLACKBERRY REBRANDS SECURITY SOFTWARE ENDORSES FALZ AS BRAND AMBASSADOR.
BRANDING

With the growing use of Blackberry Messenger (BBM) as a promotional tool in Nigeria, Blackberry on Thursday signed popular comic rapper, Folarin Falana aka Falz as its brand ambassador. Falz, who is the son of human rights activist, Femi Falana, broke the news on his Instagram page. “2017 about toe be lit!! New deal ovishallay done. #BBM Ambassador. You can reash me on pinging plix”, Falz wrote in the post. Meanwhile, BlackBerry Ltd. has rebranded the software products it acquired...

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Monday, 12 December 2016