CAMPAIGN

[SNEAK PEEKS] NIKE RELEASES THE #NIKEBREASTCANCER SNEAKERS BO JACKSON TRAINER SC.
CAMPAIGN

Sneakerroom in New Jersey, showcases the 2018 Nike Breast Cancer Awareness collaboration with Tony. This is a first look at the 3 exclusive colorways set to drop in the near future. All proceeds from the sales of the shoes will go towards charity. For more information on the Nike Sneakerroom Bo Jackson Trainer SC and release date information send a direct message to @therealsuraj201 on Instagram. ©thebrandradio 2018. All rights...

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Tuesday, 16 October 2018
[RACISTADs] CHANCE THE RAPPER CALLS OUT HEINEKEN ON SOMETHING LIGHTER IS BETTER AD.
ADVERTISING

Chance the Rapper may have just exposed a recent trend in ads to gain the result of higher engagement. Few weeks back, the rapper went on Twitter to use Heineken as an example for what he feels has been an increase in ads that push the button of race in America. The ad in question was a brand new campaign from the popular beer brand in which the tagline is “sometimes lighter is better.” Following his tweets, Heineken pulled the...

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Tuesday, 27 March 2018
[BRANDS] NCC CANCELS GLO “FREE DATA DAY” PROMO, SUMMONS CEO TO ABUJA.
BRANDS

The Nigerian Communications Commission (NCC) has halted the plans of Globacom Nigeria to offer free data to all its subscribers on Friday.   In a letter signed by Sunday Dare, NCC commissioner for stakeholder management, said the promotion is a clear departure from what was approved by the regulator.   Earlier, Glo had annoucced that eligible subscribers would enjoy as much as 200 megabytes of data for free to enjoy what it called the “free data day”.   The regulator...

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Friday, 11 August 2017
[CSR ENDORSED] PAUL ‘O’ OKOYE DONATES $5000 TO SENSEI UCHE AGBAI’S CANCER THERAPY, CHALLENGES E-MONEY, DAVIDO, OTHER STAKEHOLDERS. #Helpuchebeatcancer:
CAMPAIGN

CEO/FOUNDER of UPGMC-One Africa Music fest Paul Okoye has donated $5000 towards $21000  chemotherapy campaign to save the life of charismatic City 105.1 FM radio presenter Sensei Uche (a.k.a Uche Agbai). Paul Okoye UPGMC-One Africa music fest In an Instagram post , the entertainment mogul challenged E-Money, Davido, Banky W and other entertainment music industry stakeholders to do same in their widow’s might. Watch video: ©thebrandradio 2017. All right...

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Tuesday, 01 August 2017
[BRANDS] DIET COKE ENGAGES SOCIAL INFLUENCERS IN IT’S LATEST DIGITAL CAMPAIGN.
ADVERTISING

Diet Coke has hired YouTuber Patricia Bright to front Diet Coke Break, a new digital series focusing on themes including fashion, beauty and travel. The series will also involve lifestyle vlogger George Benson, and will appear on the YouTube channels of both influencers, and Diet Coke’s Facebook page. It forms part of the brand’s 2017 campaign, “Get the gang back together”.   It was created by MediaCom Beyond Advertising, with MediaCom handling the media.   Natalie Whitehead-Farr, senior brand manager...

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Saturday, 01 July 2017
[CAMPAIGN] CAFON URGES CONSUMERS TO CLOSE ALL NON-ESSENTIAL BANK ACCOUNTS TO PROTEST CBN’S NEW BANK CHARGES.
CAMPAIGN

#CloseOneMillionBankAccountsIn2017 Campaign :   In view of the public outcry against CBN’s directive to increase approved bank charges with effect from May 1 2017, Consumer Advocacy Foundation of Nigeria CAFON  has essential bank accounts immediately as the  organization prepares to launch another consumer protest tagged #CloseOneMillionBankAccountsIn2017 to mobilize Nigerian consumers to resist excessive charges. The Consumer Advocacy NGO initiated the #NoBankingDay protest on March 1, 2016 to draw national attention to bank...

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Thursday, 25 May 2017
[AGENCY] X3M IDEAS LENDS EMOTIONAL SUPPORT TO SUICIDAL VICTIMS IN ITS “SOCIALMERCIAL” TV CAMPAIGN | WATCH AD:
CAMPAIGN

X3m ideas has launched a social advocacy campaign that offers a helping hand to the growing number of depressed individuals and youth in the Nigeria. The agency, which expressed regrets about the spate of recent suicides and suicidal attempts in the country, a development which the agency management believes die hard Nigerians can unlikely do. It was part of these virtues that Nigerians are globally recognized as the “happiest people” on the globe despite all the odds.  This is why...

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Tuesday, 09 May 2017
[ COMMUNITY] COCCMEG URGES AMNESTY INTERNATIONAL ON DEFAMATORY CAMPAIGNS AGAINST THE NIGERIAN ARMY IN THE WAR AGAINST BOKO HARAM.
CAMPAIGN

Nigeria: The Coalition of Civil Societies and Media Executives for Good Governance in Nigeria,  (COCMEGG) has urged Amnesty International to desist from smearing the image of Nigerian Army in the prosecution of war against terrorism. The President of (COCMEGG), Mr Omoba Kenneth Aigbegbele stated this at the stakeholders meeting of civil society organizations and media executives from across the country convened to discuss the negative rating and name calling of the Nigerian Army by Amnesty International. Aigbegbele said he disagrees...

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Monday, 13 March 2017
#VIRALCAMPAIGN: OREOS MADE A MILK DUNK CHALLENGE FROM COOKIE DRONES AT 300 FEETS ALTITUDE. WATCH AD:
CAMPAIGN

ICYMI, March 6 was National Oreo Cookie Day. To celebrate this wondrous occasion — which also happened to mark the 105th anniversary of “milk’s favorite cookie” — the global biscuit brand created five flying Oreo drones and flew them over New York City’s East River. #Sickstunt! Five drones designed to look like oversized Oreos flew up to 300 feet — as high as the Statue of Liberty –against the Manhattan skyline to dunk Oreo cookies into thousands of cups filled...

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Thursday, 09 March 2017
[CONSUMER FORUM] NCC SET TO FLAG OFF CONSUMER-CENTRIC CAMPAIGN.
CAMPAIGN

Nigerian Communications Commission (NCC) said that it will flag off a strategic campaign soon, aimed at empowering and protecting the consumers of telecommunications services in Nigeria. This is coming one month after the Commission declared 2017 the Year of the Consumer, meaning that throughout the year; improving the experience of the consumer will be the major focus of the Commission working with other key stakeholders vital to the success of the campaign. Professor Umar Garba Danbatta, executive vice chairman of...

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Friday, 03 March 2017
[CAMPAIGN] GE, BOEING OTHERS REGROUP FOR TRUMP’S BORDER TAX, AS UBER CHIEF RESIGNS FROM TRUMP’S ADVISORY BOARD.
BRAND WARS

U.S. companies including major exporters General Electric Co  and Boeing launched a coalition on Thursday to back a House Republican plan to tax all imports, saying the proposal would “support American jobs and American-made products.” The group, comprised of more than 25 U.S. companies and dubbed the “American Made Coalition,” also includes Dow Chemical Co , Eli Lilly and Co, Pfizer Inc. and Oracle Corp, the companies confirmed. The group’s launch underscored a growing division in corporate America over the...

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Friday, 03 February 2017
[BRANDS] DANA AIR LAUNCHES LOW AIR FARE FOR 2017 VALENTINE PROMO.
CAMPAIGN

Dana Air has launched a valentine campaign which will afford customers the opportunity to fly for less when they book a return ticket on any of its routes. The airline made the announcement in a statement signed by its Communications Manager, Mr Kingsley Ezenwa and obtained by the News Agency of Nigeria on Saturday in Lagos. Ezenwa said :“From now till Valentine’s Day, our guests will get the best fares as low as 15,300 (one way) across all our sales channels when...

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Saturday, 28 January 2017