INSPIRATIONALS

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INSPIRATIONALS

What Kind of Work Does God Want You In? How do we know we are doing the job God has created us to do? Am I in the right path? These are the many questions that plague the mind of young creatives and individuals trying to find fulfilment whilst justifying God’s will. You are not alone. A discussing at our home studio inspired this post with additional excerpts from Gary Schneider. For we are his workmanship, created in Christ Jesus...

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Sunday, 14 October 2018
[AGENCY NEWS] HONEY WELL FLOUR MILLS APPOINTS SIKIRU RUFAI AS NON EXECUTIVE DIRECTOR
AGENCY NEWS

In a press release, foremost flour producers Honeywell flour mills has notified the general public that Mr. Sikiru Rufai has been appointed to the Board of Directors of Honeywell Flour Mills Plc as a non-Executive Director, with effect from the 13th of December, 2017. Mr. Sikiru Rufai is the Group Chief Finance Officer at Honeywell Group. Before joining Honeywell Group in 2005 as the Group Head of Portfolio Management, he worked with United Bank of Africa Limited (now UBA Plc),...

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Friday, 15 December 2017
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ANIMATION

Disney announced its $52.4 million plan to buy many of 21st Century Fox’s entertainment assets on Thursday, in a move that many are calling the precursor to a coming war with Netflix.   Netflix investors seemed to shrug off the implications of the Disney-Fox deal, with shares of the company trading up 2.37% at $192.38 after it was announced.   As various interested buyers circled 21st Century Fox, Disney stood out because of its video streaming service, which is set...

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Friday, 15 December 2017
[BRANDS] CWAY IS IMPACTING THE NIGERIAN  BEVERAGES AND FRUITS MARKET IN REMARKABLE WAY. READ:
BRANDS

As part of efforts to develop the nation’s economy, CWAY Food & Beverages, has created market for fruit farmers by sourcing orange, pineapple, mango and other fruits locally to produce its soft drinks, food and beverages. This commitment has helped to also reduce post-harvest wastage significantly in the fruits sub-sector to some percentage due to increased commercial utilization. CWAY, the producer of Nutri-milk, has created employment for Nigerians, with workforce is more than 800 staff of diverse origin occupying various...

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Monday, 24 July 2017
[BRAND STORIES] GUINNESS, LOVED BY NIGERIANS;AFRICANS. THIS IS THEIR SECRET RECIPE. TAKE A LOOK:
CONSUMER FOCUS

Who loves Guinness more than the Irish?   Well, there’s the UK: That’s the world’s biggest market for Guinness.   And then there’s Nigeria, which overtook Ireland as the world’s second-biggest Guinness market 10 years ago.   Cameroon is the fourth-biggest market for Guinness and the beer is also brewed in Kenya, Uganda and Namibia. Africa, with its $13 billion beer market, is the biggest source of beer sales for the owners of Guinness, the British multinational Diageo.   So...

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Thursday, 20 July 2017
[AD OF THE WEEK] PEAK MILK REACH FOR YOUR PEAK “THE UNSTOPPABLES” BY NOAH’S ARK.
AD OF THE WEEK

CCO: Lanre Adisa ECD: Abolaji Alausa CD: Maurice Chike Ugwonoh, Arawore Yemi DCD: Solomon Onyema-eki Osafile,  Olajide Myk Gbolade Copywriter: Olajide Myk Gbolade, Toheeb Balogun AD:  Solomon Onyema-eki Osafile Account Manager: Judith Ezealii Account Planners: Kenneth Odum, Fred Akinmuyisitann Production House: Underdog Productions Producers:: Funsho Adebayo, Yetunde Ajayi,  Kanso ‘obk’ Ogbolu Director/Editor: Taiwo Badejo Director of Photography: Sura Shote Sound Effect: Chinedu Ngige Watch video: ©thebrandradio 2017. All...

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Thursday, 13 July 2017
[MOVIE AD] BAYWATCH TRAILER WAS SO PROFANE IT GOT BANNED BY THE AD STANDARD BOARD. WATCH VIDEO:
AD FAILS

An ad for the Baywatch movie featuring Zac Efron and Dwayne Johnson has been found to be “inappropriate” by the Advertising Standards Board.   The complaint noted the trailer, used the word “shit” three times throughout and showed an “inappropriate shower scene”.   During the trailer Johnson says “the truth is one of you will probably die” and Efron claims “Jason Bourne ain’t got shit on me”.   The shower scene shows a male from the waist up, singing while...

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Saturday, 01 July 2017
[MARKETING] WATCH LOCAL VENDOR ADVERTISE ‘OGIRI’ AN ORGANIC CONDIMENT IN A CLASSY WAY AND THE INTERNET GOES BERSERK.
INSPIRATIONALS

Ogiri is a local condiment used mostly in the southwestern regions of Nigeria in soup flavouring. Though with a pungent smell when uncooked, watch this local vendor sell this product in a classy and hilarious way. Watch video: ©thebrandradio 2017. All rights...

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Thursday, 01 June 2017
[AD OF THE WEEK]#TVC: CHIVITA REBRANDS HAPPY HOUR. WATCH TV COMMERCIAL:
AD OF THE WEEK

CHI Limited recently re-launched its Chi Happy Hour fruit drink, and rebranded it as “Happy Hour by Chivita” Fruit Drink. Happy Hour fruit drink now comes in new refreshing packs, with exciting new features that are appealing and distinct, a new logo and a new brand name “Happy Hour by Chivita” Fruit Drink. The new design is stylish and comes in vibrant and unique colours of peach, purple, blue, lime green and groovy red. The colourful packs use storytelling and...

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Saturday, 26 November 2016
[ADVERTISING] #FRANKIESHOLIDAY: APPLE FEATURES FRANKEINSTEIN MONSTER WITH AN IPHONE 7 IN IT’S LATEST CHRISTMAS TV COMMERCIAL.
AD OF THE WEEK

Few days ago, Apple takes aim at viewers’ heart strings with its annual christmas holiday TV spot, though the 2016 rendition features a lighthearted twist, as Frankenstein’s monster shows his sentimental side. Frankenstein’s monster serenades with iPhone 7 in Apple’s latest holiday ad The two-minute-long cinematic ad, dubbed “Frankie’s Holiday,” features the iconic horror monster limping from the mountains into town, drawing gasps from the locals. Frankenstein’s undead creation then screws red...

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Thursday, 24 November 2016
BRANDS: MACY’S THANKSGIVING DAY PARADE IS A TREND SETTER FOR OTHER BRANDS, AND THIS IS WHY:
ADVERTISING

Brands that sponsor parade floats receive an implicit endorsement from hosts Al Roker, Savannah Guthrie and Matt Lauer. Tomorrow is Thanksgiving, but it will seem more like Christmas morning to the dozens of brands who will get to reach one of TV’s most receptive audiences each year: the 40 million-plus who watch or stream some portion of the Macy’s Thanksgiving Day Parade on NBC. Last year’s parade averaged 22.3 million viewers, and a 6.0 rating in adults 18-49, making it...

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Thursday, 24 November 2016
[WORLD POLITICS] #REBRANDING: NIHOTOUR URGES JOURNALIST, SECURITY AGENTS ON POSITIVE ‘BRAND NIGERIA’ PR.
ADVERTISING

​Minister of Information And Culture, Alhaji Lai Mohammed (second right) with other delegates at the just concluded UN conference on climate change in Morroco COP23 Marrakeche. For so long, the negative perception about Nigeria has gone unchallenged to the extent that it’s beginning to stick in the consciousness of most people around the world. To them, most Nigerians are criminals or fraudsters. Consequently, across the globe, in airports and other public places, whenever the green passport is sighted, you are...

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Tuesday, 22 November 2016