SPORTS BRANDS

[SPORTS BRANDS] HEINEKEN BRINGS PUYOL TO NIGERIA TO FACILITATE CONSUMER ENGAGEMENT AND BRAND AWARENESS.
FEATURED AD

The Heineken brand, from the stable of Nigerian Breweries, has consistently used its sponsorship of the UEFA Champions League to promote its brand essence and create awareness among its high end consumers. Meanwhile, the brand has also appointed sport personalities and music icons as ambassadors to boost its market influence. Poised to tell the Nigerian story that will resonate through families and cultures across the country, three years ago, the beer brand teamed up with Nigerian-American singer, Jidenna, to bond...

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Saturday, 11 May 2019
[SPORTS BRANDS] STORE THAT BOYCOTTED NIKE OVER KAEPERNICK AD IS OUT OF BUSINESS AS BASKETBALL PLAYER’S NIKE SHOES SPLIT IN HALF CAUSING INJURY MID GAME. READ:
SPORTS BRANDS

Duke University is not the only one reeling after its big loss during the week with North Carolina — Nike’s brand legacy could be on the line too?! Social media went into overdrive after Duke’s star player, Zion Williamson, suffered an injury after his Nike high-tops split open during a play, causing him to leave the game with a right-knee injury. Nike immediately released a statement and promised to investigate the issue. “We are obviously concerned and want to wish...

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Saturday, 23 February 2019
[SPORTS MARKETING] FORMER MARKETING EXECUTIVE IS NOW PRESIDENT OF USA GYMNASTICS.
MARKETING

In naming its fourth president and CEO in the Past four years, USA Gymnastics has appointed former gymnast-turned-NBA marketing executive Li Li Leung. Leung, most recently an NBA vice president and former managing director of global sports management firm Helios Partners, succeeds former Rep. Mary Bono, who resigned in October, after just four days on the job, following vehement criticism of her selection by Olympic gold medalists Simone Biles and Aly Raisman. Leung takes over the organization at a critical...

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Tuesday, 19 February 2019
[SPORTS EVENT] BRANDS  SPONSOR FEET ‘N’ TRICKS ALL AFRICAN FREESTYLE FOOTBALL TOURNAMENT 2018. ATTENDANCE IS FREE!
SPORTS BRANDS

The Feet ‘n’ Tricks Annual Freestyle Football Tournament, African Edition kicks off on the 13th of September, 2018. This year’s event is going to last for three (3) days: 13th to 15th. This African continental event is going to feature the best freestylers from around the continent competing for the slot to represent Africa at the global event. Lot’s of prizes to be won, not just by participants but by spectators as well. This time it is going to be...

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Monday, 03 September 2018
[SPORTS BRANDS] NIGERIAN BRANDS SPONSORING EPL ARE NOW COMPELLED TO SPONSOR NPFL-LAI MOHAMMED.
SPORTS BRANDS

The Minister of Information and Culture, Lai Mohammed, says the Federal Government will amend the Nigeria Broadcasting Commission, NBC, Code to compel brands advertising in Nigeria to sponsor Nigeria Professional Football League, NPFL.   The minister made the assertion at the close of the “Two-Day Creative Industry Financing Conference,” sponsored by the ministry in conjunction with “Think Tank Media and Advertising” which closed on Tuesday in Lagos.   “We will amend the NBC code to ensure that our Premier League...

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Thursday, 20 July 2017
[SPORTS BRANDS] COPA COCA-COLA ENDS WITH OSUN AS WINNER; KANU AND OKOCHA THRILL FANS. READ:
SPORTS BRANDS

Osun State’s Progress Comprehensive High School last Friday 23th june, defeated Owerri City College, Imo State, to win the 2017 edition of the Copa Coca-Cola tournament at the national final match played at the Onikan Stadium, Lagos Island. Determined and focused all through the 60 minutes of play, both teams put up a strong spirited fight for the trophy and the prize money, as well as the Education Trust Funds, but in the end, the Osun boys were able to...

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Monday, 26 June 2017
[PREMIERE LEAGUE] #WALKERSWAVE GETS ‘SNACK-JACKED’ ON TWITTER FOR A FAILED UEFA CHAMPIONS LEAGUE FINALS CAMPAIGN.
SPORTS BRANDS

  Walkers isn’t the first brand to regret putting trust in the public, last year Coca-Cola’s ‘GIF the Feeling’ project was hijacked by Tumblr users, while the Natural Environment Research Council’s (Nerc) found out the hard way no to trust the public thanks to its #NameOurShip campaign. The snack maker is the latest brand to fall foul of the pitfalls of customisation after putting trust in the public to submit photos as part of its Champions League campaign. Twitter users have...

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Friday, 26 May 2017
[SNEAKER BUZZ] NIKE JORDAN BRAND UNVEILS JORDAN FLY 89, MANY MORE TO COME THIS WEEKEND. TAKE A LOOK:
SPORTS BRANDS

Jordan Brand has introduced the latest silhouette from the coveted sportswear brand. Dubbed the Jordan Fly ’89, the Jumpman presents its most lightest silhouette to date. Inspired by the Air Jordan 4 sneaker, the Jordan Fly ’89 takes cues from the popular silhouette by merging design elements from the classic sneaker onto the latest release from Jordan Brand. Featuring the signature wing lacing eyelets on the Air Jordan 4, the Jordan Fly ’89 also includes the same exact heel tab...

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Saturday, 20 May 2017
[SPORTS BRANDS] LIONEL MESSI IS GETTING MARRIED TO LONG TIME GIRL FRIEND ANTONELLA ROCCUZZO ON JUNE 30TH. READ:
SPORTS BRANDS

                  Mr and Mrs Messi The pair will be married on June 30 in their hometown of Rosario in Argentina. The Barcelona star and Antonella have been together for the past ten years and have two sons together. They plan to have a second ceremony in Barcelona as some of his teammates and numerous friends in Spain would not be able to make the 6,500-mile trip to Argentina for the first ceremony....

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Friday, 12 May 2017
[SPORTS BRANDS] LIONEL MESSI PUSHING BARCELONA TO SIGN BELLERIN HECTOR IN A £35MILLION SWAP DEAL WITH ARSENAL. READ:
SPORTS BRANDS

Barcelona is offering Arsenal a choice of three players as they look to sign Hector Bellerin soon. The Spanish giants have made the Gunners right-back their number one priority, with Lionel Messi telling Barca chiefs to sign Bellerin at all costs. Reports in Spain suggest they are willing to pay around £35 million to take the 22-year-old back to the club he left in 2011 to move to north London. But Don Ballon now claim they are also willing to...

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Saturday, 06 May 2017
#SPORTSBRANDS: LAMBOGHINI JUST MADE A SNEAKER YOU CAN AFFORD. TAKE A LOOK AT THE WAVE TENJIN 2 BY MIZUNO:
AUTO BRANDS

  These running shoes by Lamboghini might be the next best thing if you can’t afford to own any of their super cars. This may be another way to own a Lamborghini. After teaming up with Japanese sneaker brand Mizuno, Lamborghini created its own running shoe. The shoes are called the Wave Tenjin 2 and are the latest shoe from a five-year partnership signed in 2015. Just like the cars that inspired it, the Wave Tenjin 2 are built with performance...

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Friday, 10 March 2017