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[LUXURY FASHION] THE KARDASHIANS ARE GETTING A TRADEMARK ON NORTH WEST. IS IT WORTH IT? READ:
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Monday: The Kardashians have filed for a trademark on their children’s names: Saint, North, and Chicago West, True Thompson, and Stormi Webster, as well as “Stormiworld,” the theme of Stormi’s birthday party and a spiritual successor to her dad Travis Scott’s Astroworld. The application indicates Kim, Kylie, and Khloé, the mothers of the five kids, want to use their children’s names to promote products including “a clothing line, toys, and skincare products.” (buzz had predicted a North West anti-aging line.)...

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Tuesday, 19 February 2019
[CAMPAIGN BRANDS] POLITICAL PARTIES OFFICIALLY END CAMPAIGNS TOWARDS THE NIGERIAN GENERAL ELECTIONS FOR 2019.
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National parties campaigning in the Nigerian presidential race have closed all forms of campaigns for the Presidential election holding tomorrow February 16, 2019 in accordance with the provisions of the Electoral Act. The National Secretariat of the All Progressives Congress (APC) in a press release stated that any 2019 Presidential/National Assembly election campaign advertorial and material disseminated in any media/public platform from 11pm Thursday, February 14, 2019, is not authorised by the Party. The APC has brought all campaigns to...

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Friday, 15 February 2019
[AVIATION] SAD, AIRBUS HAS ENDED PRODUCTION OF THE AIRBUS A380 JUMBO JETS.
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Airbus is ending the A380 program, pulling the plug on its iconic superjumbo jet that once promised to revolutionize commercial air travel but failed to deliver on outsized expectations. The European plane maker said Thursday that it will stop delivering A380s in 2021 after its key customer, Dubai-based airline Emirates, slashed its orders for the huge jetliner. “We have no substantial A380 backlog and hence no basis to sustain production, despite all our sales efforts with other airlines in recent...

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Thursday, 14 February 2019
[BRANDS] COCA COLA PLANS TO LAUNCH COKE ZERO ORANGE FLAVOUR INTO THE MARKET.
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The Coca-Cola Company has announced it will launch its first new trademark Coca-Cola flavour in the US in more than a decade. The beverage giant said that the new trademark Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar will be available as of 25 February. Speaking on the launch, Coca-Cola Brand Director, Kate Carpenter, said “We wanted to bring back positive memories of carefree summer days. “That’s why we leaned into the orange-vanilla flavor combination – which is reminiscent...

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Thursday, 14 February 2019
[TODAY IN BRAND HISTORY] FEBRUARY 14, YOUTUBE FOUNDED, IBM GOT A NEW NAME, MICHAEL BLOOMBERG, DANIA GURIRA, CHRIS OGUNLOWO KWIRKLY, DJ NUFFJAMZ OLASOJI OLATUNDE WAS BORN.
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History of Valentine day celebrations: 278 AD: Valentine, a holy priest in Rome in the days of Emperor Claudius II, was executed. Under the rule of Claudius the Cruel, Rome was involved in many unpopular and bloody campaigns. The emperor had to maintain a strong army, but was having a difficult time getting soldiers to join his military leagues. Claudius believed that Roman men were unwilling to join the army because of their strong attachment to their wives and families....

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Thursday, 14 February 2019
[WORD OF TODAY] SYNASTRY. MEANING:
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Examples: … she matches people according to chart comparison, a branch of astrology called Synastry.Rick Smith, “Astrologer makes matches in heavens,” The Daily Reporter, April 9, 1984 I find this sad because the synastry was really pretty good.Eugenia Last, “The Last Word in Astrology,” The Register-Guard, June 7, 1997 Origin:English synastry is an astrological term coming ultimately from Greek synastría, a noun compounded of the Greek preposition and prefix syn,...

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Wednesday, 13 February 2019
[BROADCASTING] THE BRAND RADIO STATION CELEBRATES WORLD RADIO DAY WITH UNESCO, FEBRUARY 13.
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World Radio Day seeks to celebrate the importance of the radio in improving international cooperation, providing access to information and supporting free speech. The day also serves to promote the radio as a means of communication in times of need and emergency. Radios are still the most readily available medium that can disseminate information to reach the widest and most diverse audiences in the shortest amount of time. The idea of World Radio Day was first proposed by Spain’s Radio...

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Wednesday, 13 February 2019
[CONTENT] ZARA CURTIS TELLS NEWSCRED CONTENT MARKETING IS NOT ADVERTISING. READ:
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Zara Curtis, the director of IAG Media Australia has said content marketing is still massively misunderstood, including by people in senior roles, and could fill a gap left by dwindling community newspapers. She spoke at Think Content Breakfast, on a panel hosted by Storyation and NewsCred, Curtis was joined by Tourism Australia GM of content and campaigns Susan Coghill and Microsoft CMO and communications director Pip Arthur. The panel was directed by NewsCred CEO Shafqat Islam. All three marketers agreed...

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Wednesday, 13 February 2019
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The Nigerian Bottling Company Limited (NBC), bottlers of Coca-Cola brand has announced plans to complete its production of eco-friendly bottles which started in 2008 and also boost its production capacity across various operations this year. The Managing Director, NBC Ltd, Mr George Polymenakos, said, “We firmly believe that our business can only be as strong as the communities in which we operate and our people. For example, this year, we will complete our conversion to the eco-friendlier ultra-glass bottle across...

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Monday, 11 February 2019
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CWAY Foods and Beverages Nigeria Limited, the company best known for its fruit-based milk drinks said it has entered the energy drinks market with the launch of MACA energy drink. According to the company, MACA energy drink is caffeine-free with, MACA extracts. The company added that its primary target market are busy professionals, athletes, students of higher institutions, travelers, fun lovers, and more, as it helps to boost physical and mental activities. As part of its launch, the company launched...

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Monday, 11 February 2019
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Renowned Harlem fashion designer and tailor Dapper Dan ‘s relationship with Gucci through the years has been a rocky road. After gaining notoriety for knocking off the Italian house ‘ s logo in his designs throughout the ’80s and ’90s, the tables turned in 2017, when Alessandro Michele was taken to task for knocking off one of Dap ‘ s designs in his Cruise 2018 collection. However, all’s well that ends well: Both parties made peace and began working together....

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Monday, 11 February 2019
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Spotify has added new rules against ad blockers in its latest Terms of Service update unannounced. The rules state “circumventing or blocking advertisements in the Service, or creating or distributing tools designed to block advertisements in the Service” will lead to an immediate suspension or termination of your account. The streaming music giant has previously spoken out against the use of ad blockers. Last summer, a spokesperson explained, “We take the artificial manipulation of streaming activity on our service extremely...

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Monday, 11 February 2019