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CLICK ‘N’ COLLECT THE FUTURE OF ONLINE SHOPPING AS DODDLE PARTNERS NATIONAL RAIL IN THE UK FOR PICK UP POINTS.

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Friday, 22 August 2014
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London (CNN) — In May, I experienced what’s known as
a “failure to deliver.” Then again last week, it was
“failure to deliver.”
The first fail was a maddening experience with FedEx,
the next a worse experience with Amazon.
These occurred after I relocated to a flat, and
discovered the pain of not having a front porch, plant
pot or friendly neighbor. How do you apartment dwellers
handle this?
Thankfully I bullied Fedex into a Saturday
morning delivery at no charge, and Amazon
reprinted the book I ordered and delivered to
my office. But many companies ban personal
deliveries — and this is where what’s being
called “click and collect” comes in.
Click and collect allows shoppers to pick up
their shopping when and where it suits —
and Britons are leading the way. According
to Planet Retail, 35% of Britons who shop online click to
buy, then have the goods delivered to a location that
suits. Only 5% of Germans and 13% of Americans do
the same.
When consumers first started online shopping, the
collecting wasn’t expected to be harder than the
clicking. “Even five years ago, the concept of ordering
something online and then having to collect it at a store
seemed ludicrous,” Natalie Berg of Planet Retail told me.
“It takes the whole concept of convenience out of online
shopping.”
But by 2017, according to Berg, the number of Britons
collecting after clicking will soar to 70%.
Companies including Argos, CollectPlus, MyHermes and
The Post Office are capturing this trend, as are
newcomers such as Doddle.
In a joint venture with National Rail, Doddle is using the
rail stations’ extra space as delivery shops, which will
be open between 6:00am and 9:00pm seven days a
week. This will allow millions of commuters to collect
and — maybe more importantly — return products bought
online.
“Most of the people who travel by rail, to big cities,
aren’t at home during the day,” Tim Robinson, CEO of
Doddle told me. “They have that ‘sorry you were out’
card when they get home. There is a big opportunity to
fill that gap.”
Ebay will soon allow its online shops to deliver goods
through the thousands of Argos outlets. The Post Office
also plans to deliver to small independent stores, some
of whom have joined the delivery networks CollectPlus
or MyHermes.
Doddle is touting a twist though. Robinson says 40% of
clothing bought online is returned. Many of the 300
Doddle stores planned around rail stations will have
changing rooms. “You don’t actually have to take the
goods home. You can try it on here and send it straight
back.”
No more calling in sick, waiting for that new purchase
to arrive.

credit: Jim Boulden-(CNN)

posted by:@djshyluckjimmy

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