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COCA-COLA AND PEPSI IS DROPPING BVO (BROMINATED VEGETABLE OIL) FROM THEIR ISOTONIC SPORTS DRINKS POWERADE AND GATORADE RESPECTIVELY AFTER PETITION BY A TEENAGER.

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Monday, 06 October 2014
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Coca-Cola is dropping a controversial
ingredient from its Powerade sports drink,
after a similar move by PepsiCo’s Gatorade
last year.
The ingredient – brominated vegetable oil
– had been the target of a petition by a
Mississippi teenager who questioned why it
was being used in a drink marketed toward
health-conscious athletes. The petition on
Change.org noted that the ingredient is
linked to a flame retardant and is not
approved for use in Japan or the European
Union.
In response to customer feedback, PepsiCo
said last year it would drop the ingredient
from Gatorade. At the time, Coca-Cola
declined to say whether it would remove
the ingredient from the two flavours of
Powerade that contain it as well.
But recently, bottles of Powerade in fruit
punch and strawberry lemonade flavours
being sold in the Detroit, Michigan; Omaha,
Nebraska, New York and Washington, D.C.
areas no longer list the ingredient. Some
bottles still list it; however, suggesting
Coca-Cola Co. may have started phasing it
out recently.
A representative for the Atlanta-based
company confirmed that its Powerade
brands are “BVO-free.” But no details were
immediately available on when the change
would be complete or how the drinks were
reformulated.
Powerade’s website still lists brominated
vegetable oil as an ingredient for its fruit
punch and strawberry lemonade flavours.
The Food and Drug Administration (FDA)
says brominated vegetable oil is used as a
stabilizer for flavouring oils in fruit-
flavoured drinks. Coca-Cola has said in the
past that it uses it to “improve stability
and prevent certain ingredients from
separating.”
The decision by Coca-Cola to remove
brominated vegetable oil from Powerade is
just the latest evidence that food makers
are coming under pressure for the
ingredients they use.

posted by: @djshyluckjimmy

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