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DDB WINS OVER ROYAL CANNIN’S “MARS PET FOOD” ACCOUNT WITHOUT PITCH.

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Wednesday, 30 July 2014
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DDB became a Mars roster shop in
2008 when the company acquired Wrigley
and three years later added candy brands
like Skittles and Starburst, is now taking on a key
brand in Mars’ pet food portfolio: Royal Canin,
confirmed Keith Levy, president of Royal Canin
U.S.A.
Future media spending on the brand, which caters
to both dogs and cats, is expected to rise, though a
figure was not available. (Last year, spending
totaled less than $1 million, according to Kantar
Media.) The New York office of DDB will handle the
business.
DDB is inheriting the account from McKinney in
Durham, N.C. which had Royal Canin for about a
year . The new agency’s first work is expected in
late 2014: a spot market campaign that will go
national next year.DDB now handles more than a dozen Mars brands, under
the leadership of Heather Stuckey, a global business
director in New York.

posted by:@djshyluckjimmy

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