Monday, 14 September 2015


Nescafé has announced the four finalists of the 2015 Get Started Challenge, an initiative that aims to inspire young African entrepreneurs to generate innovative ideas that will create value for society.
Between April and June, almost 2,000 of
ideas in the areas of technology, health,
art and culture, community development and the environment, were collected from 18 to 30 year olds across Côte d’Ivoire, Senegal, Mali, Burkina Faso, Ghana, Nigeria and Cameroon.
After a rigorous selection process, the
public voted for the top four entries on
the brand’s Facebook page.
Dare Adu, a young man from Nigeria,
aims to help widows and orphans to
become financially independent through
a healthy snack business.
Moïse Compaoré, from Burkina Faso,
wants to help reduce the number of
avoidable deaths by providing key
medicines to patients in emergency
wards. Ivorian Pierre Nahoa intends to
create a platform providing local
language courses in Côte d’Ivoire and
beyond and Korotoumou Sidibé, a young woman from Mali, dreams of eradicating food insecurity by improving the shelf life of food products through better packaging.
      These young entrepreneurs will be
coached by influential African bloggers
via live Google Hangouts; a platform that allows both voice and video
conversations from any computer with
internet connection. The shortlisted
candidates will then present the business case for their idea in front of a jury of leading African entrepreneurs, who will select the overall winner.
The jury consists of Toyosi Akerele-
Ogunisji, founder of the RISE Networks
Social Enterprise; Fred Swaniker, founder of the African Leadership Academy; and Adama Ndiaye, the fashion designer behind Adama Paris and founder of Dakar Fashion Week.
“We can’t wait to see what these dreams are really made of,” said Fred Swaniker. “Each of them have the potential to greatly contribute to positively shape the future of Africa.”
The winner will receive USD 30,000 worth of financial support and mentoring to turn his dream into reality.
“I want you to believe in yourself, have
passion for what you do, be humble to
people, go around and talk to people
about your dream and I guarantee you’ll
become successful”, this is the
encouragement from last year’s winner.
Muazu Adamu, a 21 year-old-student
from Nigeria, who won $20,000 towards
implementing his dream of lighting up
Africa by boosting power produced from
power generators.


          Muazu Adamu (2014 winner)

Muazu and his partner, Solomon, will soon begin a mentorship and idea creation training programme in Nigeria to help them manage their business.

Posted by: thebrandradioblog.

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