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[HIGHLIGHTS 2014] RECOGNITION AWARDS-THEBRANDRADIOBLOG

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Wednesday, 07 January 2015
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2014 the era of #hashtags has come and gone.It was a fun and political drama filled year that experienced alot of activations and new brands taking centre stage with brands like Power oil, Smoov Chapman, minimie chinchin, SeatCLEAN disposable toilet seatcovers and ORIJIN topping the list. Service deliveries included the almighty Diamond bank campaign “dial an acct with mtn” and interswitch retail pay. Jumia, Konga and dealdey.com improving their doorstep deliveries. The Android mobile phone service was a bad lesson for brands like NOKIA and MOTOROLA. In addition to exponential marketers’ roadshows and sports events, Nigerian outdoor witnessed breathtaking posters and timeless copy driven ads that left our creative minds numb. Popular in this category is the MTN “Be Better” ad which carried a brilliant Radio copy well delivered and executed.

thebrandradioblog recognizes the following ads for brutal simplicity, brilliance and creativity in their respective categories:

1) BEST COPY (PRINT AD) 2014: NESTLE’S PRINT AD FOR 2014 CHRISTMAS; “Seasoned greetings” from MAGGI CHICKEN [For simplicity & humor]

Runners up: NAFDAC’S RDT: DON’T PLAY DOCTOR WITH MALARIA
: JUMIA- “WE TOOK OVER FROM SANTA”

2) BEST RADIO & COPY DRIVEN AD 2014: MTN BE BETTER [For being emotionally motivating, brilliant delivery on voice over & execution]

3) BEST CAMPAIGN 2014: Coca Cola’s “Share-a-Coke” [For originality and a worldwide coverage]

4) BEST INDIGENOUS CAMPAIGN 2014: GUINNESS MADE OF BLACK [For originality and an indigenous coverage]

5) BEST PRODUCT/SERVICE AND ONLINE DIGITAL MARKETER 2014: DURACELL (this data was based solely on facebook likes on their web banners and abstract marketing poster designs). DURACELL Beat companies like Visa card, GTBANK, JUMIA and KONGA with a landslide victory of 6.3Million likes altogether. Thumbs up to DURACELL. The abstract web posters where absolutely amazing please check out www.facebook.com/duracell

6) BEST VIRAL FREELANCE 3D ANIMATION VIDEO 2014: WALE & OVIE (E don show) by Orange VFX studios.

7) BEST ANIMATED TV COMMERCIAL 2014: CADBURY’S SINGING TWINS TVC FOR THEIR DAIRY MILK CHOCOLATE BAR by OGLIVY and MATHERS Johannesburg

8) BEST CULTURAL TV COMMERCIAL 2014: GUINNESS MADE OF BLACK [For a mass millenial/youths appeal].

9) BEST MOVIE OF THE YEAR 2014: HALF OF THE YELLOW SUN by Chimamanda Adichie (beats OCTOBER 1ST by Afolayan)

10) BEST ART DIRECTION: AIRTEL’S AGRIC BIZ TVC for humor and punchline.

11) BEST COMEDY/GAG OF 2014: BASKETMOUTH’S REMAKE OF DON JAZZY’S DOROBUCCI.

12) BEST TV MONTAGE: AFRICA MAGIC (beats Hiptv, Soundcity and channelO) with their Twisting and colourful intertwining hair particle emitter montage of all times.

13) BEST EVENT/ROADSHOW OF 2014: LAGOS COUNTDOWN by Lagos state Government under Governor Babatunde Raji Fashola.

14) BEST CONSUMER BRAND: INDOMIE

15) BEST INNOVATIVE BRAND: APPLE
RUNNER UP : GOOGLE

16) BEST MARKETING/ADVERT AGENCY: X3M IDEAS by STEVE BABAEKO.

17) BEST SOCIAL MEDIA CAMPAIGN WITH BEST POSITIVE SOCIAL IMPACT: You Gotta Love Nigeria by Daniel Emeka/Sunkreo.

18) BEST INNOVATION: GOOGLE GLASSES by google

Disclaimer: This recognitions and acknowledgements are solely based on the authors unbiased judgements no public opinion poll was taken. Please feel free to drop us a comment wherever you feel an omission error has occurred-thebrandradioblog strongly feels these ads would create a buzz in award ceremonies for the business year 2014.

Thank you for visiting this blog.

compiled by: @djshyluckjimmy
@mmacutie

posted by: @djshyluckjimmy
instagram: Jimmy adesanya

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