no-cover

INSTAGRAM UPDATES SERVICE TO INSTANT ACCESS TO ONLINE ADVERTISEMENT DATA FOR USERS.

Like
65
0
Friday, 22 August 2014
Uncategorized

Brands are about to get a lot more help with
their Instagram campaigns. For the first
time, the photo-sharing service is giving its
advertisers instant access to data about how
well their posts are performing.
The data sharing represents Instagram’s first self-
serve tools for advertisers to manage their activity
on the platform. The data will be available in real-
time online, giving insights into impressions, reach
and engagement on paid and unpaid posts. There
also will be the first ad staging tools to preview ads
and show how they will look when they ultimately
run.
“An advertiser will now have access to a real-time
campaign summary and data showing how their
target audience is responding to each of their
sponsored photos,” Instagram said in a blog post
today, announcing the new suite of tools. “Also,
brand marketers will be able to better understand
the best time of day to post a photo or video.”
The first brands to get the information are those
that were early ad partners, like Banana Republic.
Instagram started selling ads last year, and it has
been an unusually hands-on affair with the
company working closely with brands to create,
approve, deliver and report on campaigns.
Instagram has been delivering brand reports to
advertisers about campaigns, but now those same
statistics will be at their fingertips.

credit: garett sloane

posted by:@djshyluckjimmy

Leave a Reply