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[INVENTIONS] “DRUM PANTS” A BIG REASON WHY BRANDS CAN’T RISK IGNORING CRAZY TECHNOLOGIES.

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Thursday, 11 September 2014
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Yes you read that right: pants that are drums and, apparently,
a host of other musical instruments. Instead of
slapping your thigh and making that so boring beat sound, DrumPants geeks said
slapping into your pants can generate audible beats now.
How? The product uses sensor strips that affix
to your normal pants (duh) and fit into your
shoes. These communicate to a small control
box that fits in your pocket. In that little box is a
speaker, a headphone jack and more than 100
different sound choices from piano to guitar to
flute and, yes, drums.
To many people, and especially small business
owners who aren’t operating in the tech
frontier, this might sound like yet another niche,
Kickstarter. It could be kind of cool in
clever ways, but ultimately there doesn’t seem
to be much practical application.
Except there is. DrumPants Pro will let you
control any mobile app that
accepts MIDI or OSC signals. Not so pointless
now, eh? Yeah right if you said “now that makes some sense!
Technologies like DrumPants are worth paying
attention to, not for their preliminary, primary
use but for their potentials. For businesses
seeking every sort of competitive differentiation,
a seemingly oddball technology could have
massive potential application.
What if a doctor could tap his or her foot to
begin recording a medical history (assuming full
HIPAA compliance)? What if a retailer could
push out a coupon based on real-time store
traffic? Take it further and put DrumPants-like
sensors in a car steering wheel. Could they
notify the driver when they’re gripping the wheel
too hard and perhaps minimize road rage?j
We see a pattern when wearables are
introduced. Geeks rave, the general public cries
“Silly!”
But in a few years, we will all know what
happened. I mean, it happened with the mobile banking
phone apps platforms! Few people looked and thought, “Hmmm… I bet I’ll be able
to do my banking on that device one day!” But
some did. And they’re probably doing virtually every transaction on that platform now from DSTV payments to utility bills and what have you.
The key to understanding the value of newer,
quirky technologies is thinking through to the
potential applications. So instead of dismissing
something like DrumPants as being hipster chic
and vaguely useless, take the time to learn
about it and dream up ways it might help you
better your bottom line.

credit:Bruce Ugbhin

Edited & posted by:@djshyluckjimmy

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