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LAUTECH WINS BIG WITH AUTOMEDICS AT 2014 GOOGLE ONLINE DIGITAL MARKETING CHALLENGE AWARDS.

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Monday, 06 October 2014
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GOMC otherwise known as GOOGLE ONLINE DIGITAL MARKETING AWARDS is a
program in which graduate or undergraduate
students participate in teams of 3-6 to run a three-
week AdWords campaign for a business or non-
profit organization. Google provides the teams with
a $250 budget to fund their campaign strategy,
which they then communicate through a pre-
campaign and post-campaign report.
While there is some sway in the number of teams
and the location of the students, one of the major
rules is “students must register under a verified
faculty member, lecturer or instructor currently
employed by an accredited higher education
institute.”
Google is benefiting from the Challenge by training
future marketers how to use their top revenue-
generating product and helping students to sell the
idea of paid search to new businesses. But Google
isn’t the only one benefitting, as universities and
students are getting rewards. Universities are slowly
opening up new curriculums and career paths for
their marketing departments by creating Internet
marketing and GOMC-based courses. Students are
obtaining their basic AdWords 101 training while
still in school and gaining experience working with a
client, budgeting, strategizing, etc. Sure, there is still
plenty for them to learn and experience post-GOMC ,
but the students that participate come out of
college with more experience and preparation than
their non-participating peers.
Dr. Theresa Clarke’s Internet Marketing Practicum
course at JMU has taken home major awards in 6
out of the last 7 years of the competition, including
the top prize this year as a Global Winner . The
majority of students that are fortunate enough to
be selected for the class have pursued promising
careers in paid search working for top agencies and
in-house teams.

Below is the list of this year’s google online awards:

1) The Global company category:

The Global Co-Winning team comes from the Warsaw
School of Economics in Poland, under Professor
Tymoteusz Doligalski . The team of Mateusz
Rydlewski, Przemek Dmochowski, Agnieszka Żdanuk,
Marek Janisiewicz, and Paweł Zawadzki worked with
Legia Warszawa , one of the oldest and most titled
Polish soccer clubs.
The Global Co-Winning team comes from the James
Madison University in United States, under Professor
Theresa Clarke. The team of Ashleigh Rojanavongse,
Ashleigh Ajchareya Rojanavongse, Lauren Elizabeth
Hale, Rachel Marie Lam and Kaci Ann Lassiter worked
with FETCH a Cure, a non-profit organization focused
on raising awareness and providing treatment funding
for dogs with cancer.

2) AdWords Business – Regional Winners:

The Asia & Pacific Winner comes from The University
of the Philippines, under Professor James Ryan Jonas
in the Philippines. The team of Julian Anton Adia Yao,
Allen Thomas B. Calica, Hillary Corinne L. Joven,
Jadiene Shani Y. Teng, and Christelle C. Lao worked
with KPub BBQ , located in Bonifacio Global City, a
Korean barbeque restaurant and pub, specializing in a
meat all you can eat buffet.
The Americas Winner comes from Fanshawe College
in Canada, under Professor Liz Gray . The team of
Luis Guerrero, Benjamin Cartmell, Jihoon Han, Vit
Sochor, and Nikola Ledwonova worked with Novack’s
Uniform Solutions, a company that distributes high-
performance, specialized professional uniform
apparel.

The Europe Winner comes from the University of
Applied Sciences Würzburg-Schweinfurt in Germany,
under Professor Mario Fischer. The team of Lennart
Geerdes, Konrad Hagelstein, Stephanie Beck, Hendrik
Schöpe, and Florian Uhlirsch worked with
Aquahandel.de , an online shop specializing in
Ornamental fish for aquariums and garden ponds.

The Middle East & Africa Winner comes from the
Ladoke Akintola University of Technology in Nigeria,
under Professor Arulogun Oladiran Tayo . The team of
Adedoyin Jelil Opeyemi, Akadiri Olawale Olugboyega,
Adesina Jamiu Olawale, Olayanju Abiodun Ibraheem,
Salami Ismail Tunde, and Adeosun Oluwole Titus
worked with Automedics Limited , an automobile
maintenance workshop offering free advisory car care
tips.

3) Google+ Social Media Marketing – Global Winner:

This year’s Global Winner comes from Kaunas
University of Technology in Lithuania under Professor
Elena Vitkauskaite . The team of Aivaras Juška,
Povilas Mastauskas, Monika Ambrazevičiūtė, Rūta
Žemaitytė, and Justina Mizeraitė worked with
Miegantys Drambliai , a company offering rock
climbing classes and service.

The Americas Winner comes from Fanshawe College
in Canada, under Professor Liz Gray . The team of
Luis Guerrero, Benjamin Cartmell, Jihoon Han, Vit
Sochor, and Nikola Ledwonova worked with Novack’s
Uniform Solutions, a company that distributes high-
performance, specialized professional uniform
apparel.

The Europe Winner comes from Kaunas University of
Technology in Lithuania, under Professor Elena
Vitkauskaite . The team of Ieva Ulytė, Lina Kižytė,
Julius Valantiejus, Povilas Gimžauskas, and Šarūne
Zinkevičiutė worked with Woxx Barbers – Vilnius, a
traditional barbershop providing mens haircuts, and
beard and mustache styling services.

The Asia & Pacific Winner comes from Indian Institute
of Management Indore in India, under Professor
Srinivas Gunta . The team of M Nitin Teja Reddy,
Yukti Arora, Krishna GS Chirraavuru, Anne Mary
Sebastian, and Santhanam Balaji worked with
afkar.me by Intigral, a 4 month incubation program to
help start-ups create a digital product in MENA
region.
The Additional Winner comes from Pennsylvania State
University in the United States, under Professor Jim
Jansen. The team of Elizabeth Sheaffer, Stephen
Sheaffer, Erica Brinker, and Eric Pitts worked with
Centre County PAWS , offering dog and cat shelter
and adoption services.

Unfortunately, this year none of the Social Media
Marketing campaigns submitted by teams from
Middle East & Africa made to the final, therefore the
Academic Panel has selected an Additional Winner
from one of the other three regions for this category viz:

4) AdWords Social Impact Winners:

The 1st Place Winner comes from Fanshawe College
in Canada, under Professor Liz Gray . The team of
Hanna K Macdonald, Amanda Tadgell, and Kaitlyn
Krause partnered with Museum London , the leading
establishment for the collection and presentation of
visual art and material culture.

The 2nd Place Co-Winner comes from University of
Houston in the United States, under Professor Steven
Koch . The team of Shu Su, Neha Kejriwal, Benjamin
Smith, and Sarah Burgepartnered with the Houston
Grand Opera , which provides live opera performances
that are relevant and financially accessible to the
public.

The 2nd Place Co-Winner comes from James Madison
University in the United States, under Professor
Theresa Clarke. The team of Alysa Christina Wilkins,
Carly Marie Calhoon, Monika Keplsaite and James D.
Carter partnered with the Cat’s Cradle , a non-profit
organization working to provide no-kill alternatives for
stray cats and addressing the overpopulation of
homeless animals.

The 3rd Place Co-Winner comes from University of
Houston in the United States, under Professor Steven
Koch . The team of Randall Miller, Saket Maheswari,
Charles Shelton, and Varuniya Pushparajan partnered
with the Space Center Houston, a place where people
can experience space; its history, present and future.

The 3rd Place Co-Winner comes from James Madison
University in the United States, under Professor
Theresa Clarke. The team of Ashleigh Rojanavongse,
Ashleigh Ajchareya Rojanavongse, Lauren Elizabeth
Hale, Rachel Marie Lam and Kaci Ann Lassiter worked
with FETCH a Cure, a non-profit organization focused
on raising awareness and providing treatment funding
for dogs with cancer.

The 3rd Place Co-Winner comes from James Madison
University in the United States, under Professor
Theresa Clarke. The team of Melissa Burgess
Kniceley, Kelly Anne Pollhammer, Rory Robert
Salzberger and Hannah Irene Johnson worked with
Shooting Touch, Inc. , a charity that uses the sport of
basketball to positively impact the lives of children
both on and off the court.
To come to these ranking, google confirmed to dources that they ran an algorithm that
examined over 35 different variables within an
AdWords account to determine the top teams. Next
Expert Googlers reviewed pre-selected accounts to
determine the top 5 in each of the four regions. As
the last step of the judging process, the GOMC Global
Academic Panel selected winners based solely on the
quality of a team’s written reports. In cases where a
team of one of our Academic Panelists made through
the algorithm stage, the academic was automatically
excluded from the entire judging process.
The ranking for teams placing outside the group of
2014 Winners is solely based on the algorithm calculation results.

Criteria for winning:

Finalists: Teams who demonstrated excellent
AdWords proficiency and understanding of online
advertising. Top 5 teams in each of the regions
after .

Semi-Finalists: Teams who demonstrated very good
AdWords proficiency and understanding of online
advertising. Top 15 teams in each of the regions.

Strong: Teams who demonstrated strong AdWords
proficiency and understanding of online advertising.
Good: Teams who created campaigns yielding good
to fair results across the board.

Needs Improvement: Teams who created campaigns
yielding average to weak results.

Poor: Teams who created campaigns yielding weak
results.

Disqualified: Teams who spent an insufficient amount
of their budget, their campaigns ran for too long or
too short, didn’t provide sufficient information for
competitive algorithm calculations.

REVIEW #JUSTMYTHOUGHT.

So this got me and my friends thinking So, why aren’t agencies partnering with or
supporting schools that are already participating in
the Google Online Marketing Challenge more
closely? There are 3 reasons why digital marketing
agencies should help partner with GOMC classes in
their local universities .
So we are suggesting don’t Search for the Best, Create
the Best
Finding the right people that fit your company
culture and have the knowledge and skill set to
succeed is hard. It can take weeks, months, or even
years to find the right people. Even then, identified
candidates might already be working somewhere
else, reluctant to leave.
So, instead of searching, why not step in earlier to
help shape the learning process? Why not help
create a stronger generation of entry-level search
engine marketers? Agencies can volunteer to be
guest speakers at an existing GOMC class to offer
tips, tricks, and insights in the industry. You can go
as far as actually helping the universities to develop
a course by providing input into the potential course
and curriculum.
This cooperation helps build a pool of strong
potential new hires easily at your fingertips and
itching to land a job in a new and exciting place.
‘Frankly i don’t have the answers’ says Molley Delp senior digital analyst at ppc– ‘at least not
right now’ – on the best method for bringing this
course to a university near you. Starting a new
course of study at most colleges is no easy task. I
encourage agencies to start asking questions on
how they can get involved in existing programs and
even how they can help aid in bringing to local
universities. Together, we can stop the constant
search and scramble for the best by creating
winners from the next generation.

credits: Molley Delp twitter/@Mo_millieD
Emmanuel Afolabi facebook/science in me group.

compiled, written & posted by: @djshyluckjimmy

follow us on twitter @Brandplanetfm.

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