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LINKEDIN FOLLOWS SUIT BUYS BIZO A B-2-B CONTENT MARKETING COMPANY

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Thursday, 24 July 2014
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Sponsored ad updates seems to be the fastest growing ad format right now where updates appear on user’s feed instantly.Few days after yahoo acquired FLURRY San franscisco based LinkedIn has purchased business-to-business digital advertising company Bizo for $175
million.This is LinkedIn’s second acquisition in as many weeks. Earlier this month, it bought Newsle, which has technology that notifies users when people and topics
they care about are in the news. Newsle added more muscle to LinkedIn’s growing publishing tools this has drawn more publishers and individuals to post on its professional social network with over 300million users.
LinkedIn is to pay 90 percent of the $175 million in cash and the rest in stock, the company said “Bizo will honor their existing contracts, but LinkedIn data won’t be made available to their grandfathered customers,”David Thicker (Linkedin vice president) wrote in a blogpost.

We at Brandplanet wishes them goodluck.

credit:Garret Sloane.

posted by:@djshyluckjimmy

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