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MALAYSIAN AIRLINES PLANS TO REBRAND AFTER ITS DOUBLE TRAGEDY.

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Wednesday, 30 July 2014
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Malaysian Airlines may seek to rebrand in
the wake of two events—the
disappearance of flight MH370 in March
and the downing of flight MH17 in July—
that have made the carrier a symbol for
international tragedy, according to an International
Business Times article today.
Though Malaysia Airlines was underperforming
even before the disappearance of flight MH370 and
shooting down of MH17 over conflict-ravaged
Ukraine, the company has now “gone on a public
relations offensive, trying to move the carrier’s
brand away from tragedy,” IBT said.
The rebranding will likely involve a name change and
a strategic review of protocols for flying over
conflict zones is underway. The company, which its
majority is owned by the Malaysian government will
also seek new investors as well as opportunities to
grow its outsourcing in order to increase
profitability it was stated. In an editorial out few days ago
commercial director, Hugh Dunleavy, urged the
airline community “to act together as an industry”
to “review existing processes and set more stringent
standards about what they consider to be safe flight
corridors.” He also stated that he believed the
airline would “emerge stronger” from the tragedies.
According to the editorial, Malaysian airlines
continues to fly some 50,000 passengers on 360
flights each day.

Credit: Telegraph.

posted by:@djshyluckjimmy.

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