Friday, 17 October 2014

In a bid to
provide wholesome varieties for consumers in
Nigeria, Nutricima Limited has unveiled two new
variants under the Olympic brand of products.
The company now offers Olympic Powdered Milk
and ready-to-drink Olympic Apple Flavoured bottled
drink to join the popular Olympic Evaporated Milk
which has always been in the market.
The new Olympic Powdered Milk comes in 16g
single serve sachet and 300g family pack, while the
grab-and-go Olympic Apple Flavoured food drink is
available in 500ml bottle, while the 160g evaporated
milk now has the rebranded pack.
At a spectacular occasion held at Civic Centre,
Victoria Island, Lagos two days ago with the theme: ‘Winning with Olympic: The
Healthy Choice,’ Nutricima officially unveiled the
two new variants and also announced the award-
winning Nigerian Hip-Hop star, Peter Okoye, as the
Brand Ambassador of Olympic Milk.
According to the company, the Olympic Powdered
milk and Olympic Apple Flavoured Drink offer
nourishment, vitality and healthy choices to children,
youths, adults, every home and family.
Speaking at the official launch of the new products,
the Managing Director of Nutricima Limited, Mr.
Suneel Vasudevan, said: “We commence today a
new phase of our journey aimed at empowering
consumers in Nigeria across West Africa with
healthy choice in milk, one of the most important
nutritious products known to man.
“Olympic Milk is the first of our key brands. Market
insight shows that Olympic Milk as an evaporated
milk brand leads the economy segment of that
market. We have now strengthened the brand as an
added-value beverage that consumers can access in
various formats,” he said.
Head of Marketing, Nutricima, Mrs. Wande
Oluwasegunfunmi, said: “The new products under
the Olympic milk portfolio have been improved to
give our teeming consumers the highest level of
value they can get for their money,” adding that,
“the 500ml ready to drink apple flavoured drink is
made from the best quality European apples and is
highly refreshing.
Peter, the new brand ambassador for Olympic milk,
unveiled the ‘best kept secret’ of Olympic milk by
revealing the two new variants with a theatrical
spectacle which was followed by his thrilling and
captivating dance performance.
Nutricima, the makers of Coast, Nunu, Olympic milk
and other nutritious food drinks, said its choice of
the award-winning Hip-hop Star is premised on the
fact that his qualities perfectly portray the essential
goodness offered by the brand including vitality,
fitness and health which Olympic milk offers to
youths, adults and families in Nigeria.

credits: O’Lekan Babatunde.

posted by: @djshyluckimmy.

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