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OPTIMUM EXPOSURE LAUNCHES AFRICA’S LARGEST LED BILLBOARD IN LAGOS.

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Wednesday, 06 August 2014
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Lagos, Nigeria; July 30, 2014: Have you passed
through the Adeniji-Adele end of the Third Mainland
Bridge, lately? Then, you would have noticed the
largest LED billboard in Sub-Saharan Africa, situated
right there. The billboard was unveiled on the 24th
of July 2014 in Lagos, by Optimum Exposures, as a
testament of the company’s trendsetting
innovations in Nigeria’s outdoor advertising
industry.
Managing Director of Optimum Exposures, Bayo
Adio, said the LED billboard was a huge investment
resource targeted at giving premium quality to
brands.
‘It is also a result of the need to place Nigeria’s
advertising industry on the same pedestal with
global best practices. That way, we can offer
brands an unrivaled out-of-home showcase
platform. This new LED billboard keeps brands
ahead of competition, while it serves the dual
purpose of illuminating and beautifying our
environment,’ he said.
Meanwhile, the company’s Head of Marketing, Bob
Ononuju, gave some insight into its technicality.
‘This is the largest free-standing LED billboard in
Sub-Saharan Africa, measuring 42m by 12m. The
billboard self-regulates, meaning it does not require
air-conditioning like other LEDs. It comes with an
Intelligent Device Management (IDM) system, which
allows our engineers to swiftly detect and correct
errors promptly. Besides other expert features, the
board is custom-built for this particular site by
leading digital billboard manufacturer, Daktronics
USA,’ he said.

posted by:@djshyluckjimmy

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