Wednesday, 31 August 2016

Earlier on thebrandradio blog, we have teased the release of Canon’s 4k 5D Mark IV. ​Just few days ago Canon officially announced the release of the 5D Mark IV 4K  DSLR and the whole internet went berserck about it.
 Panasonic GH5 isn’t planning to sit back and let this slide. The brand which has discontinued its GH3 is coming with a 16 megapixel sensor, however the Panasonic GH4 is still available, the only first spec to give users affordable 4k DSLR on an interchangeable lens camera without cringing on image quality or features. The Sony A7S II and Samsung NX1 have been the only spec to offered better alternatives. 

Latest information from reliable sources suggest that the Panasonic GH5 4K will arrive anytime soon at IBC conference and the GH6 8K at Photokina early 2017. however we pray the earthquake doesnt push the release date by the Japan Osaka team. Two new cameras from Panasonic are expected to arrive by end of this month and one of the camera is probably successor of the current LX100 camera. Now the GH5 is imminent, EOSHD takes a look at what makes the series so great and what to expect for the new model.
Here are 5 reasons why Panasonic may sell with indie film makers and Vloggers again:

1. Loyalty

There’s a huge GH2 and GH4 crowd (even some GH1 and GH3 fans out there still, I’m sure!). For a long time EOSHD was the primary source of information for these cameras. Now, they say loyalty counts for nothing in the modern world, with so much choice available to us maybe that’s true. 

2. The importance of the codec

One thing Panasonic have always got right since the GH2 is the codec side. It’s a very important part of the overall look of the image. We are sure to see a nice bump in bitrate for 4K on the GH5 and maybe even internal 10bit 4:2:2? This is because Panasonic have AVC-Ultra and obviously they intend to use it and have it on the market place in as many hands as possible! Canon will never put their XF codec into an affordable stills camera, for as long as they make money on the larger margins of Cinema EOS kit, very unlikely anyway. Their XF codec absolutely makes the Canon XC10’s image. Without the 305Mbit it would be a toy and mush. Now imagine 305Mbit/s 422 10bit V-LOG 4K on a GH5 with super-fast lenses! I’d take this any day over the Sony A7S II’s 100Mbit 8bit 422 4K with flawed S-LOG 2 – full frame or no full frame.

3. The glass

The Micro Four Thirds system still beats full frame Sony E mount or Canon EF mount for the sheer amount of options when it comes to lenses. Want a Super 35mm look? Easy, use a Metabones Speed Booster XL. Want a Super 16mm look? Easy, use the original 1960’s Super 16 lenses!! In-between you have a plethora of options and Canon lenses work superbly with very fast AF. OK, no full frame, but a Canon 50mm F1.2L looks fantastic on Super 35mm. If it didn’t, why is practically half the video industry using full frame Canon glass on C300s?

4. The stabilisation

If the Panasonic GX80 is anything to go by the GH5 must surely inherit Panasonic’s new 5 axis in-body stabilisation system. It performs the best on the market ahead of Sony’s system and makes the camera a compelling pick-up and shoot option. When you need to take full advantage of the small size of a Micro Four Thirds camera for on-location filming, especially when you need to be discrete and blend in, a lack of tripod is a must.

5. It’s still the only REAL hybrid camera on the market

The Samsung NX1 came close to doing as good a hybrid mirrorless camera for stills and video as Panasonic did with the GH4, but it has very poor audio and unfortunately is a dead system now. Besides Panasonic work far more closely with filmmakers to get the details right, in terms of features and handling. The NX1 remains an absolutely superb piece of kit and Samsung really did their homework, but there won’t be an NX2 and the Panasonic GH5 will likely have several advantages over the nearly 2-years old NX1 – not least the much wider selection of native lenses + more complete feature set.

Panasonic has agreed a deal to sponsor the 2020 summer Paralympic Games, which will take place in Tokyo.

By becoming a Tokyo 2020 Paralympic Gold Partner, the highest tier of the domestic sponsorship programme, Panasonic will provide valuable support to the successful delivery of the Tokyo 2020 Paralympic Games.

Additional credits: EOSHD & Camerarumors.

Compiled and edited by: Jimmy Adesanya

©thebrandradio 2016. All rights reserved.

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