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[PRODUCT/BRAND ACTIVATIONS] LA CASERA INTRODUCES ‘SMOOV CHAPMAN’ TO NIGERIAN MARKET.

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Wednesday, 01 October 2014
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In a major innovation in the CSD market in Nigeria, The La Casera Company has added another
product – Smoov Chapman – a ready-to-drink drink in an ‘on-the-go’ plastic bottle to its expanding.
The Smoov Chapman drink comes in a uniquely shaped, premium PET bottle with an full length
plastic sleeve that is ideal for consumers wanting a classy celebration.
According to the Chief Operating Officer of the La Casera Company, Dileeban Ponniah, Smoov
Chapman is one of the many innovations the company has in store for its ever growing consumer
base.
Ponniah also expressed his pleasure that the launch of the Smoov Chapman – a premium drink that
is associated with celebration – is perfectly timed to coincide with Nigeria’s 54th Independence Day
celebrations and will enable everyone to celebrate in style.
Chapman is a famous, locally made drink invented in West Africa that is ideal for anyone who
wants to celebrate but does not want to consume alcohol.
Ponniah further stressed that Smoov Chapman is an exceptional drink that celebrates modern
African culture. It is said to be invented in Nigeria and contains a distinctive and refreshing mix of
sweet fruity taste and Angustora bitters for a unique taste which enables it to meet the standards
of top hotels, restaurants and social events in the country.
“The La Casera Company has a tradition of delivering great brands to our consumers. Smoov is no
exception. Smoov Chapman is a premium value brand that will not only bring excitement to
consumers but also guarantees them value for money as the product is being introduced at the
revolutionary price for a Chapman at N100 per bottle. Truly, we are going to democratize
Chapman!”
Also speaking during the product launch in Lagos, the General Manager of The La Casera Company
Marketing wing, Peter Candlish, described Smoov Chapman as an ideal drink that has been
specially produced to cater for all forms of celebrations, stating that its unique taste and high
quality makes it a classy drink that is affordable for personal, household and ceremonial
consumption occasions.
“Smoov Chapman drink is targeted at chapman lovers everywhere who want a convenient ready to
drink Chapman, with a consistent taste that is made to high standards. Smoov Chapman’s unique
taste and beautiful colour makes it one of a kind and we are glad to be the first to introduce it into
the market for our consumers.”

posted by: @djshyluckjimmy

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