Wednesday, 30 July 2014

After about 10 years the National Institute of Marketing
of Nigeria (NIMN) was torn into two factions following
disagreements in the body, the factions have resolved
their differences in the interest of business and the
marketing profession.
The two factions, who have been in talks of settling
their dispute for about two months, last week met in
Lagos to sign a memorandum of understanding (MoU)
for unification and agreed that the unified body would
still be known as National Institute of Marketing of
The two factions headed by Rotimi Adeyeye (NIMN Gold
Card) and Ganiyu Koledoye (NIMN), respectively, who
were joined by other stakeholders to sign a unification
and the MoU, expressed satisfaction at the outcome.
They said that they had long desired to come together
as one body that will propagate the essence and core
values of the institute while advancing the cause of the
profession and interest of the practitioners.
Speaking at the event, the official president of the
institute, Ganiyu Koledoye, while appreciating the efforts
and support of the stakeholders and fellow members,
said the unification will serve “as a solidarity institute
devoid of mockery.
“This MoU will bind us together as one body and never
again will there be any faction or factions that will allow
the institute to be ridiculed. There is no professional
body in the country without any internal crisis; but they
come together and resolve it, and ours is not an
exception. This is why we are here.
“We have gone the extra mile to ensure that NIMN
certificate is recognised in other parts of the world. We
will also use the institute to contribute our quota
towards the development of marketing in Nigeria.”
Koledoye also appreciated the support and role of the
Federal Government in making the unification a reality,
while acknowledging the Olusegun Obasanjo-led
administration for promulgating an Act that established
the Institute in 2003.
The other factional leader of NIMN Gold Card, Rotimi
Adeyeye, while commending Koledoye for his relentless
effort in bringing both parties together, said that the
“marketing profession in the country will go all the way
to ensure that its impact is felt.
“Marketing profession is not in its rightful place in
managing the economy of the nation. With the coming
together of both parties, we will ensure that the institute
takes its leading role and move towards developing the
The Institute was established by Act No. 25 of 2003,
which was promulgated into law on July 25, by the then
president, Olusegun Obasanjo. Hitherto, two professional
bodies – Nigeria Marketing Association (NIMARK) and
Chartered Institute of Marketing of Nigeria (CIMN) had
existed as separate professional bodies competing for
membership and authority to regulate the practice of
marketing in Nigeria. The NIMN Act effectively merged
the two erstwhile independent bodies and conferred
chartered status on the professional body, while last
week’s event officially sealed the unification of the
The Institute was thrown into confusion in August 2010,
when a faction led by Femi Odufowokan said the Lugard
Aimiuwu’s led NIMN Council had been dissolved and
that a new nine-member Council headed by Odufowokan
had been constituted. This was because they did not
recognise Aimiuwu’s Council on the excuse that his
tenure was over.

credit:Daniel Obi & Hope Eloho

posted by:@djshyluckjimmy

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