[RACISTADs] CHANCE THE RAPPER CALLS OUT HEINEKEN ON SOMETHING LIGHTER IS BETTER AD.

[RACISTADs] CHANCE THE RAPPER CALLS OUT HEINEKEN ON SOMETHING LIGHTER IS BETTER AD.

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Tuesday, 27 March 2018
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Chance the Rapper may have just exposed a recent trend in ads to gain the result of higher engagement.

Few weeks back, the rapper went on Twitter to use Heineken as an example for what he feels has been an increase in ads that push the button of race in America.

The ad in question was a brand new campaign from the popular beer brand in which the tagline is “sometimes lighter is better.”

Following his tweets, Heineken pulled the ad.

See his tweets below.

I found that joint https://t.co/r4cgSLE8Uz

— Chance The Rapper (@chancetherapper) March 26, 2018
Im not saying boucott them or go off im just noticing how often it happens and I think they baiting consumers and tweeters and freelancers and shit. Like I didnt wanna tweet about it so bad but its like how can u not

— Chance The Rapper (@chancetherapper) March 26, 2018

 

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