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RED BULL TO PAY $13M ON THEIR “RED BULL GIVES YOU WINGS ADVERT” TAGGED AS FALSE BY EXPERTS.

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Wednesday, 08 October 2014
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Because you can’t believe every cartoon that says
drinking a can of energy drink will cause you to
suddenly sprout wings and float into the sky, Red Bull
has agreed to pay more than $13 million to settle a
lawsuit that was seeking class-action status to settle
claims of false advertising.
According to report ,Red Bull could be handing over $6.5
million in a matter of a week if the proposed settlement
is approved by a court.
It’d cover millions of people who bought at least one
can of Red Bull in the past 10 years, with members of
the suit each getting a $10 cash reimbursement or two
free Red Bull products.
While the plaintiffs didn’t actually believe they’d be
growing wings and fluttering above everyone else, one
of the plaintiffs in the lawsuit claimed that he’d been
drinking Red Bull since 2002, and accused the company
of misleading consumers about how superior it is with
the slogan “Red Bull gives you wings.”
He alleges that Red Bull’s claims of increased
performance, concentration and reaction speed are false,
among others. That idea is repeated throughout Red
Bull’s marketing campaigns in print, TV and the Internet,
as well as athlete endorsements and its Red Bull
Flugtag series, the suit claims.
“Such deceptive conduct and practices mean that Red
Bull’s advertising and marketing is not just ‘puffery,’ but
is instead deceptive and fraudulent and is therefore
actionable,” the suit says.
But Red Bull gives that boost through caffeine alone,
the plaintiffs claim, citing articles by the New York
Times and others, and not with ingredients like guarana.
“Even though there is a lack of genuine scientific
support for a claim that Red Bull branded energy drinks
provide any more benefit to a consumer than a cup of
coffee, the Red Bull defendants persistently and
pervasively market their product as a superior source of
‘energy’ worthy of a premium price over a cup of coffee
or other sources of caffeine,” the suit says.
In response to the settlement news, the brand said in a
statement:“Red Bull settled the lawsuit to avoid the cost
and distraction of litigation. However, Red Bull
maintains that its marketing and labeling have always
been truthful and accurate, and denies any and all
wrongdoing or liability.”
The company has agreed to withdraw and change its
marketing claims as a result as well, despite denying
any wrongdoing.

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