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SKYE BANK NIGERIA CONCLUDES PLAN TO PITCH FOR NEW PR AGENCY SOON.

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Thursday, 25 September 2014
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Skye Bank plc is moving away from group of banks that
heavily rely on internal public relations team for image
building, as the bank is about concluding its pitch
towards engaging a public relations outfit on a new
branding journey.
The bank is yet to announce the winner of the months-
long pitch where top PR agencies participated to control
the account, according to a source in the banking
industry.
The new agency is expected to nurse the bank’s brand
and raise the profile as the bank prepares to move into
its new headquarters on Victoria Island.
Skye Bank was established in January 2006, by the
merger of five banks – Prudent Bank, EIB International
Bank, Bond Bank, Reliance Bank and Cooperative Bank
combined.
With mission to distinguish itself in the banking industry
through excellent service quality steeped in the use of
information and communication technology (ICT), Skye
Bank is one of the banks quoted on the Nigerian Stock
Exchange as it said in its website “with a shareholding
structure that puts no more than 5 percent in the
control of any one individual or company.”

credit: Daniel Obi

posted by: @djshyluckjimmy.

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