Friday, 17 October 2014

Yesterday Apple concluded its second product release event
in six weeks. Here are the things you need to
know about the iPad Air 2 and iPad mini 3.

The iPad Air 2 is really skinny. Apple has gone to the
time-tested strategy for updating a computer: It’s made
it thinner. The new device is only 6.1 millimeters thick,
thinner than the new iPhones by almost 1mm. It runs on
a 64-bit chip, the A8X, which Apple says has 40 percent
faster CPU (central processing unit) performance. The
device also gets an 8-megapixel camera that can do
time-lapse and slow-motion imaging for the first time.
There’s also a new iPad mini. It’s called the iPad mini 3.
The new tablets come in gold. They also come in silver
and space gray, so you can match with your iPhone 6
and 6 Plus.
Preorders start on today. The new tablets cost the same
as last year’s versions. For the iPad Air, that’s $500 to
$700, depending on memory for Wi-Fi versions, with
cellular versions coming with a $30 price premium.

iPad mini 3:
The iPad minis cost $400 to $600, with the same price bump
for cell versions. Last year’s iPads will remain on sale
with $100 price drops.
The new tablets can read fingerprints. A year after the
iPhones got a fingerprint scanner, Apple’s tablets get it
as well. This allows users to unlock their devices and log
in to apps using their fingerprints. It also lets them use
Apple Pay for online payments. The iPads can’t be used
to make payments in physical stores, mercifully sparing
everyone the experience of standing behind someone in
the grocery store who insists on tapping his tablet
against the cash register.

Apple Pay goes live on Monday october 20th. Apple’s payment system
allows people to bump their phones to pay for items in
the 220,000 stores that have NFC (near-field
communication) readers, as well as pay for items in apps
by using the fingerprint scanner on Apple’s newest
mobile devices. Mobile payments have been possible for
several years but haven’t caught on yet. Apple’s ability
to get the credit card networks and several merchants
walking in lockstep should help. Among the stores and
services where Apple Pay will work next week: Staples

Apple Chief Executive Officer Tim Cook at Apple’s headquarters in cupertino california remained aft about when the company’s smartwatch will go on
sale, saying only that it will be early next year. But the
company is releasing WatchKit, software that will let
developers begin to work on apps for the devices.

The new iMac has a really nice screen. The newest
version of the 27-inch iMac has a 5K retina display—
that’s one more K than the new high-end televisions. At
$2,5000, it costs significantly more than the existing
$1,800 27-inch iMacs. The company also dropped $100 from the price of its Mac mini.
The new Mac OS is now available. The main distinction
of the new software, called Yosemite, which was shown
off at Apple’s developer conference earlier this year, is
that it makes Macs work more closely with Apple’s
mobile devices. Users will be able to start a task on one
device, then continue it on another one. Cook ended the
event by talking about what he thinks is the main
advantage of Apple’s product line: a whole range of
devices that adds up to more than the sum of its parts.
Wow! we at thebrandradio say “a whole lot of reasons why apple would still be on top” #thumbs-up!!

additional credits: Joshua Brustein.

Edited and posted by: @djshyluckjimmy.

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