advertising

[PUBLIC RELATIONS] DJEMBE COMMUNICATIONS EMERGES AS FINALIST FOR 2018 PR GLOBAL WEEK AWARDS.
AWARDS

Nicole Suter MD DJembe Communications. Credible awards are always extended to individuals and companies in recognition of effort, success and excellence in a particular endeavour — to credit the good work that has been done and to motivate others to do more. The PRWeek Global Awards is one of those respected awards for the top agencies and companies in the PR and communications industry, and. Djembe Communications has been able to carve for itself a place with the other finalists...

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Tuesday, 10 April 2018
[AWARDS] MUMBRELLA AWARDS 2018 CALL FOR ENTRIES.
AWARDS

Entries into the 2018 Mumbrella Awards, Australia’s biggest and hardest-to-win media and marketing awards, are now open. In a new move designed to maximise transparency, in the weeks after winners have been announced, Mumbrella will carry articles celebrating the winners in each category, accompanied by the winning entry document. Jury: More than 100 of the industry’s most experienced practitioners This change follows Mumbrella’s investigations late last year into wins by Sydney-based agency Atomic 212 in other industry awards, in which...

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Thursday, 25 January 2018
[AD OF THE WEEK] PEAK MILK REACH FOR YOUR PEAK “THE UNSTOPPABLES” BY NOAH’S ARK.
AD OF THE WEEK

CCO: Lanre Adisa ECD: Abolaji Alausa CD: Maurice Chike Ugwonoh, Arawore Yemi DCD: Solomon Onyema-eki Osafile,  Olajide Myk Gbolade Copywriter: Olajide Myk Gbolade, Toheeb Balogun AD:  Solomon Onyema-eki Osafile Account Manager: Judith Ezealii Account Planners: Kenneth Odum, Fred Akinmuyisitann Production House: Underdog Productions Producers:: Funsho Adebayo, Yetunde Ajayi,  Kanso ‘obk’ Ogbolu Director/Editor: Taiwo Badejo Director of Photography: Sura Shote Sound Effect: Chinedu Ngige Watch video: ©thebrandradio 2017. All...

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Thursday, 13 July 2017
[BRANDS] DIET COKE ENGAGES SOCIAL INFLUENCERS IN IT’S LATEST DIGITAL CAMPAIGN.
ADVERTISING

Diet Coke has hired YouTuber Patricia Bright to front Diet Coke Break, a new digital series focusing on themes including fashion, beauty and travel. The series will also involve lifestyle vlogger George Benson, and will appear on the YouTube channels of both influencers, and Diet Coke’s Facebook page. It forms part of the brand’s 2017 campaign, “Get the gang back together”.   It was created by MediaCom Beyond Advertising, with MediaCom handling the media.   Natalie Whitehead-Farr, senior brand manager...

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Saturday, 01 July 2017
[ADVERTISING] ARNOLD SCHWARZENEGGER IS PARTNERING PRESIDENT MACRON ON A GO GREEN CAMPAIGN TO TROLL DONALD TRUMP. #MAKETHEPLANETGREATAGAIN:
ADVERTISING

  French president Emmanuel Macron enlisted a high-profile Donald Trump antagonist in his ongoing quest to #MakeThePlanetGreatAgain. Terminator star and former California governor Arnold Schwarzenegger met with the French president on June 23 to chat about global warming and the fate of the Paris Climate Agreement.  To celebrate this meeting of the minds, the two posed for a video selfie and threw some not so subtle shade toward the White House. On June 1, President Donald Trump announced his intent...

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Monday, 26 June 2017
[DIGITAL] GOOGLE VOWS NOT TO SCAN PEOPLES’ EMAILS AGAIN FOR SERVING NATIVE ADs.
ADVERTISING

  Google says that it will no longer scan the contents of mails on its free Gmail service for the use of personalized adverts. The company made this announcement in a blog post on Friday, saying the policy change would be effected later on in 2017. In the past, privacy advocates have criticized Google’s practice of using email data to bring personalized adverts to users. This added feature has been existing on Google’s G Suite Gmail service for businesses, which...

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Monday, 26 June 2017
[COPY A-C-T] SOURCES SAY THE EVIAN BABIES AD WAS COPIED AFTERALL.
AD FAILS

  “After the ‘Baby & Me’ campaign in 2013, which portrayed adults in front of their reflection as babies, this ‘Oversize’ campaign goes one step further by giving everyone the possibility to feel projected directly into a baby’s body,” said Marielle Durandet, vp at BETC, in a statement. “Whether you are a tennis champion, a business man, or a fashion victim, the message remains the same: youth lies within each and everyone of us, all we need to do is...

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Sunday, 18 June 2017
[AGENCY NEWS] CANNES SET FOR THE 70TH FILMS FESTIVAL NEXT MONTH. CHECK OUT THE SHORTLISTED MOVIES:
CANNES LIONS

International Cannes Film Festival General Delegate, Thierry Fremaux (L) and Festival President Pierre Lescure stand by the 70th festival’s 2017 offical poster, during a press conference to announce the movies in official competition for the 2017 International Cannes film festival, on April 13, 2017 in Paris. Sofia Coppola’s Civil War thriller “The Beguiled” starring Nicole Kidman and “Happy End” by Austria’s Michael Haneke starring French icon Isabelle Huppert are among the 18 films picked to compete in Cannes, organisers said...

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Friday, 14 April 2017
[BANNED AD] NIVEA DELETES CONTOVERSIAL FACEBOOK AD PORTRAYING “WHITE” AS PURITY. READ:
BANNED AD

Skincare brand Nivea has apologised for running a Facebook ad that ran the tagline “white is purity” and prompted accusations of racism. The ad, for the Nivea invisible deodorant range, has since been deleted from Facebook. Nivea, which has 19 million fans on its global Facebook page, was directed to Middle East social media users. An image of a woman wearing a white bathrobe was accompanied by the tagline “white is purity”. Alongside the image, Nivea posted the message, “Keep...

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Wednesday, 05 April 2017
[ADVERTISING PITCH] ADIDAS APPOINTS MANGO MELBOURNE AS PR AGENCY.
ADVERTISING

Adidas has appointed Mango, Melbourne-Australia as its new public relations agency following a competitive pitch process.  Mango Melbourne was also recently assigned to the Coles public relations account earlier this month. Other clients of Mango’s include, ANZ, Bingle, Ikea, Tim Tam, Red Bull, Coles, Bingle, Hertz, Nudie, realestate.com.au and AAMI. The account was previously held by incumbent agency Pulse Communications. It is unclear if Pulse participated in the pitch process. Both Adidas and Mango have declined to comment as...

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Tuesday, 07 March 2017
[COPYWRITING] 22 BRILLIANT ADVERTISING COPIES BY OYIN OLUDIPE FROM NIGERIA. TAKE A LOOK:
COPYWRITING

Oyin Oludipe is a lagos-based copywriter working with one of the top advertising agencies in Nigeria. He won the 2016 Christopher Okigbo prize for poetry. Oyin rendered 22 brilliant copies to promote some local brands in Nigeria. In no particular order, please rate these ads. 1.  2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. Credits: @Oyin_copy_cart on Instagram via Naija Ads. ©thebrandradio 2017. All rights...

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Thursday, 23 February 2017
[MOBILE ADVERTISING] #RAWUNCUT: HILARIOUS INSTAGRAM AD BY WOLI AROLE AND ASIRI COMEDY FOR STERLING HOMES LIMITED. WATCH VIDE
AD OF THE WEEK

This hilarious social media advertising was shared on instagram by up and coming comic duos WOLI Arole IG: @officialarole and @Asiricomedy to encourage people invest into buying and building their own property through real estate agency Sterling homes limited. Watch hilarious ad below (English subtitles not available yet-coming soon.) ©thebrandradio 2017. All rights...

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Monday, 30 January 2017