adweek

[ADVERTISING] #ADFRAUD: AD-CONMAN GETS 7YEARS FOR DEFRAUDING OMNICOM INTERBRAND, OTHERS OF US$269MILLION. READ:
AD FAILS

                     Bill Grizack A former ad strategist will serve up to seven years in a North Carolina prison after falsifying accounts worth an estimated $269 million, sources have confirmed. Bill Grizack defrauded ad agencies McKinney and The Variable (formerly Pave Advertising) by creating fake contracts from Coca-Cola and spirits giant Brown-Forman (which makes Jack Daniel’s) in an eight-month scheme that began in 2011. His...

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Friday, 17 June 2016
[ADVERTISING] #ADOFTHEWEEK: 10 MOST VIEWED ADS ON YOUTUBE FOR MAY 2016.REVIEW:
AD OF THE WEEK

Y ou’ll see lots of familiar viral brands on the May 2016 YouTube Ads Leaderboard, presented by Google and Adweek, ranking the most-watched ads of the month on the video site-these were the words of Tim Nudd from Adweek. But we took a deeper dive into analysing these ads that were rated on numbers of paid and organic views and audience retention. Although One part of the adweek’s youtube Leaderboard methodology changed slightly this month—there is no longer a date...

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Monday, 13 June 2016
[ADVERTISING WEEK] #AWASIA: ALL WE LEARNT FROM THE FIRST EVER ASIA ADWEEK 2016.
AD FAILS

Asia advertising week is the world’s largest annual gathering of advertising, ad tech, marketing and media professionals. Debuting in Midtown complex central Tokyo (Roppongi area) on May 30 to June 2, 2016; Advertising Week Asia was a mix of inspiring thought leadership with legendary entertainment and special events that celebrated the industry and its people. Advertising Week Asia draws from the brand, media, marketing, technology and broader Asian cultural communities while focusing on key business drivers, issues andconversation that...

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Wednesday, 08 June 2016
[LAIF AWARDS] THIS IS WHY SOUTH AFRICA IS BEATING NIGERIA (THE BIGGEST COMMERCIAL MARKET) TO ADVERTISING AWARDS. RATE THIS AD:
ADVERTISING

Creativity is something very subjective and hard to measure precisely.     However, there is one aspect of an advertising campaign that is possible to measure objectively- ROI-(Return on investment). SEGUN ABISOYE spoke with China Okenimkpe, Executive Creative Director of Nigeria’s biggest advertising & marketing agency, Insight Communications Limited. Chima Okenimkpe, shares his view on the impact of LAIF awards on advertising, the creative philosophy of his company, how consumers might/or have just taken over the profession and how...

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Wednesday, 09 December 2015
[SHARED CONTENT] ADVERTISING AGENCIES DON’T WANT TO BE CALLED AGENCIES ANYMORE..
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PepsiCo marketing executive Brad Jakeman earned attention during October’s ANA Masters of Marketing Conference for suggesting—among other things—that marketers need to do away with such “dated” terms as “digital marketing” and “advertising agency.” Based on the descriptions offered by the agencies themselves, many advertising execs agree with him, given that agencies now are in the business of content creation, product innovation, marketing and communications. But this is not a new conversation....

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Wednesday, 11 November 2015
[RATED ADs OF NAIJA] THE DARKER, THE BRIGHTER BY 141WORLDWIDE
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CLIENT: HUAWEI ECD: Sule Momoh ACD: ARAWORE YEMI AD: BENJAMIN OSIGWE CW: ESOSA OSAGIEDE AGENCY: 141WORLDWIDE. CATEGORY: PRINT. BRIGHTER TEETH BY 7EVEN INTERACTIVE. CLIENT: ANONYMOUS HOC/AD: NDUKWE IFEANYICHUKWU ONUOHA IL: UDUAK AKPAN, KIMSON OSAGHAE. CW: OLAYINKA IYINOLAKAN AGENCY: 7EVEN INTERACTIVE. CATEGORY: PRINT. Please rate these ads and drop us a comment. Your comments are much appreciated thank you. Compiled by: @djshyluckjimmy...

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Tuesday, 04 August 2015
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Maker Studios’ chief content officer Erin McPherson has a few words of advice for marketers trying to reach millennials: You’re not going to get them with traditional ads. “This generation doesn’t dislike brands,” McPherson said at the Interactive Advertising Bureau Annual Leadership Meeting in Phoenix on Monday. “What they don’t like is advertising.” According to McPherson, Maker Studios is now the largest distributor of short-form video content in the world. It gets 11 billion monthly views,...

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Tuesday, 10 February 2015
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As part of its efforts to promote professionalism, hardwork and ingenuity in the advertising industry in Nigeria, the Advertisers’ Association of Nigeria (ADVAN), has concluded plans to acknowledge and reward marketing professionals that have made outstanding contributions to the profession. The Theme for this year’s award is ‘Marketing in the 21ST Century.’ The award, which has ten categories, will come up on the October 11th at the Muson Center Victoria Island. The Committee tasked with mandate of hosting a world...

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Monday, 06 October 2014
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Whoopi Goldberg the official moderator for this year’s CLIO AWARDS brought the funny all evening but Jerry Seinfeld brought down the house with a brilliant, hilarious speech about why he loves advertising—which ended up in being a blistering anti-advertising rant that comically eviscerated the business. Jerry Seinfield “I love advertising because I love lying,” Seinfeld began. And he only got more brutally honest from there. “I just want to enjoy the commercial. I want to get the thing,” he said....

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Friday, 03 October 2014