AUSTRALIA

[AWARDS] MUMBRELLA AWARDS 2018 CALL FOR ENTRIES.
AWARDS

Entries into the 2018 Mumbrella Awards, Australia’s biggest and hardest-to-win media and marketing awards, are now open. In a new move designed to maximise transparency, in the weeks after winners have been announced, Mumbrella will carry articles celebrating the winners in each category, accompanied by the winning entry document. Jury: More than 100 of the industry’s most experienced practitioners This change follows Mumbrella’s investigations late last year into wins by Sydney-based agency Atomic 212 in other industry awards, in which...

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Thursday, 25 January 2018
#AGENCYNEWS: YAHOO7 APPOINTS CLAIRE ROBINSON AS PR AND CORPORATE COMMUNICATIONS MANAGER. FIND OUT MORE ABOUT YAHOO7:
AGENCY NEWS

Yahoo7 has appointed the former communications manager for Frost* Collective Claire Robinson to the role of corporate communications and public relations manager. Robinson replaces Peri Wilson who finished in the role in January this year, joining PwC Australia as strategic comms lead. Most recently Robinson was the client services and business director for Holt Design. She has also worked with Specsavers as the national PR manager, and agency side for PPR, 2iC Integrated Communications and Robin Smith Communications. Robinson will be...

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Friday, 10 March 2017
[ADVERTISING PITCH] ADIDAS APPOINTS MANGO MELBOURNE AS PR AGENCY.
ADVERTISING

Adidas has appointed Mango, Melbourne-Australia as its new public relations agency following a competitive pitch process.  Mango Melbourne was also recently assigned to the Coles public relations account earlier this month. Other clients of Mango’s include, ANZ, Bingle, Ikea, Tim Tam, Red Bull, Coles, Bingle, Hertz, Nudie, realestate.com.au and AAMI. The account was previously held by incumbent agency Pulse Communications. It is unclear if Pulse participated in the pitch process. Both Adidas and Mango have declined to comment as...

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Tuesday, 07 March 2017
[RADIO] #BROADCAST: COMMERCIAL RADIO AUSTRALIA PARTNERS AUDIONET TO AUTOMATE MEDIA BUYING.
ADVERTISING

Commercial Radio Australia (CRA), few days ago announced the first step in a fully operational all of industry automated holdings system, appointing AudioNET as the industry partner to automate the radio buying process. The CRA Automation and Programmatic Committee established late in 2015 and chaired by NOVA Entertainment chief executive officer, Cathy O’Connor, has selected AudioNET to create automated holding software that will allow agencies to interact with all radio stations’ traffic management systems. The Committee selected...

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Tuesday, 06 December 2016
[BREAKING!]#ADNEWS: PEPSI MAX ROLLS OUT MAKE SUMMER CAMPAIGN TODAY BY CLEMENGER BBDO SYDNEY.
AD OF THE WEEK

​Pepsi Max has kicked off a multi-million dollar summer campaign which will roll out over the next three months. Anchored with an ad by Clemenger BBDO Sydney featuring a giant slip and slide down a suburban street which ends on the beach, the campaign will develop along multiple streams. Part of the work will feature V8 Supercar driver Chaz Mostert travelling the country in a VW Combi van and also feature partnerships with Facebook, Twitter, Snapchat and Buzzfeed. The drinks...

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Thursday, 10 November 2016
[BRANDS]#ACTIVATION: COCA-COLA LAUNCHES ‘COKE-GINGER’ IN AUSTRALIA AMIDST MIXED REACTIONS.
ADBUZZ

Few days after the Coke Company launched Coca-Cola lime in Romania, Coke has launched the new limited-edition “world first” ginger flavoured beverage to their soft drink stable. The new fizzy drink, which basically tastes like Coke mixed with ginger beer , hopes to spur sales during summer — after the marketing team at Coca-Cola South Pacific revealed ginger was “particularly popular” during the warmer months of the year in Australia. Amidst the sugar war, the move hopes to win back...

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Monday, 31 October 2016
[BRAND]#FAIL: VOLKSWAGEN HAS AGREED TO PAY $14.7 BILLION ON DIESELGATE SCANDAL, FACES ANOTHER €8.2BILLION LAW SUIT FROM INVESTORS!
AD FAILS

A US court has approved one of the biggest corporate settlements on record forcing German carmaker Volkswagen to pay $14.7 billion over the diesel emissions scandal. Under the settlement, Volkswagen (VW) agrees to spend up to $10 billion on buybacks and owner compensation. An additional $4.7 billion will go to programs to offset excess emissions and clean car projects. Volkswagen CEO Matthias Mueller told reporters the approval was “an important milestone for us on the way toward clearing up the...

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Friday, 28 October 2016
[RADIO NEWS] #ACQUISITIONS: DELOITTE IS NOW IN CHARGE OF 2CH AUCTION IN AUSTRALIA.
AGENCY NEWS

Australia:  ​Macquarie Media has confirmed that 2CH has not been sold within the timeframe and enforcable undertakings it made to ACMA, and so Deloitte is now being appointed divesturture agents to get it sold. MRN released a statement to the market over the weekend also confirming that ACMA had rejected two offers prior to the revised September 30 deadline. The onging 2CH must be sold to remedy the temporary breach of the two to a market control. Macqurarie Media Chairman...

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Tuesday, 18 October 2016
[PRINT AD] #ADOFTHEWEEK: #PLACESWELOVE BY LEO BURNETT AUSTRALIA WILL INSPIRE YOU.
ADVERTISING

​ Advertising Agency:Leo Burnett, Sydney, Australia Client: Earthhour.org.au Executive Creative Directors:Vince Lagana, Grant McaloonAccount Executive:Andrew DengateAgency Producer:Adrian JungArt Director:Patrick AllenbyCopywriter:Peter MountfordBusiness Director:Belinda Drew Group, Samuel MacDonnellCreative Director:Scott HuebscherDesigner:Jason YoungIllustrator:Illusion -adobserver: Jimmy Adesanya ©thebrandradio 2016. All rights...

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Sunday, 03 July 2016
[BRANDS] #VIRAL: RECORD BREAKING IS NOW GUINNESS’ NEW STRATEGY IN AUSTRALIA. READ:
AD OF THE WEEK

The Guinness World book of Records is eyeing off partnerships with Australian agencies and brands, with the 61 year-old business aiming to get local shops to put record breaking at the heart of everything they do. The publishing powerhouse is now turning to other revenue streams to work alongside its printed offering; that being the record books, and one of the growing streams is working with the creative industry so it incorporates records into PR plans, ad campaigns or even...

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Monday, 13 June 2016
[BRANDING] #STORYTELLING: EMPATHY CAN BUILD BRAND LOYALTY. REASONS:
ADVERTISING

       Simon Kemp-Sydney Australia Storytelling has fast become a buzzword in the industry, but advertisers and brands haven’t yet maximized this potential tool in telling their stories in an authentic way that consumers trust. Speaking at a Vivid Ideas event on data driven storytelling Simon Kemp at We Are Social marketing strategist said being able to appeal to a person’s empathy through storytelling is crucial to building trust. “The ability to tap drive empathy means we can start to build...

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Tuesday, 31 May 2016
[ADVERTISING] AUSTRALIAN BOARD CLEARS SAME SEX KISS IN KELLOGG’S NEW TV AD. WATCH:
ADBUZZ

Kellogg recently launched a multimillion-dollar campaign encouraging women to own their flaws and focus on what they can change rather than what they can’t. In the 60″ own it spot, a range of women are shown in different situations; a bride, a woman with a disability, women playing sport, and more. The accompanying voiceover states: “That’s a lot of women, looking in the mirror, wanting to change something: boobs, skin, arms, legs, hips, hair.” The voiceover then states: “Let’s be...

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Monday, 21 March 2016