CAMPAIGN

[AGENCY] X3M IDEAS CELEBRATES 5 YEARS BY GIVING BACK TO THE CHIBOK COMMUNITY. READ:
AGENCY NEWS

X3M Ideas is 5 (five) years old in business today and the CEO/FOUNDER Steve Babaeko has this to say. “Consistency is the name of the game, when you are convinced and you pursue a good cause. As long as we are X3M Ideas we have chosen the path to affect the society especially the youth in the area of education and we will consistently contribute our widow’s mite as our intervention to affect the lives of young children in schools.”...

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Tuesday, 01 August 2017
[BRANDS] DIET COKE ENGAGES SOCIAL INFLUENCERS IN IT’S LATEST DIGITAL CAMPAIGN.
ADVERTISING

Diet Coke has hired YouTuber Patricia Bright to front Diet Coke Break, a new digital series focusing on themes including fashion, beauty and travel. The series will also involve lifestyle vlogger George Benson, and will appear on the YouTube channels of both influencers, and Diet Coke’s Facebook page. It forms part of the brand’s 2017 campaign, “Get the gang back together”.   It was created by MediaCom Beyond Advertising, with MediaCom handling the media.   Natalie Whitehead-Farr, senior brand manager...

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Saturday, 01 July 2017
[ADVERTISING] ARNOLD SCHWARZENEGGER IS PARTNERING PRESIDENT MACRON ON A GO GREEN CAMPAIGN TO TROLL DONALD TRUMP. #MAKETHEPLANETGREATAGAIN:
ADVERTISING

  French president Emmanuel Macron enlisted a high-profile Donald Trump antagonist in his ongoing quest to #MakeThePlanetGreatAgain. Terminator star and former California governor Arnold Schwarzenegger met with the French president on June 23 to chat about global warming and the fate of the Paris Climate Agreement.  To celebrate this meeting of the minds, the two posed for a video selfie and threw some not so subtle shade toward the White House. On June 1, President Donald Trump announced his intent...

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Monday, 26 June 2017
[PREMIERE LEAGUE] #WALKERSWAVE GETS ‘SNACK-JACKED’ ON TWITTER FOR A FAILED UEFA CHAMPIONS LEAGUE FINALS CAMPAIGN.
SPORTS BRANDS

  Walkers isn’t the first brand to regret putting trust in the public, last year Coca-Cola’s ‘GIF the Feeling’ project was hijacked by Tumblr users, while the Natural Environment Research Council’s (Nerc) found out the hard way no to trust the public thanks to its #NameOurShip campaign. The snack maker is the latest brand to fall foul of the pitfalls of customisation after putting trust in the public to submit photos as part of its Champions League campaign. Twitter users have...

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Friday, 26 May 2017
#ADWARS: APPLES UNENDING ADVERTISING BATTLE WITH THE CHINESE GOVERNMENT. READ
AD-WARS

When it comes to appeasing the local governments of profitable markets, Apple exercises a strong editorial arm. That’s according to The Australian, which reports that the Cupertino, California-based company has deliberately interfered with the Chinese-language print ad campaigns of carriers in Australia in order to curry favor with Chinese officials. The Vision China Times, a Chinese print newspaper, was informed in August 2016 that Apple didn’t want its products to feature in any of the publication’s carrier ad placements. But a...

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Friday, 10 March 2017
[DIGITAL MARKETING] VCCP WINS EBAY CAMPAIGN ACCOUNT FOLLOWING A STIFF ADVERTISING PITCH.
MARKETING

  VCCP will handle eBay’s creatives across UK, Germany, France, Italy and Spain. The pitch, handled by AAR, was called following the global e-commerce platform’s global brand strategy refresh. Prior to this, DDB Berlin was the brand’s agency of record in Italy and Germany, with Adam & Eve/DDB providing creative support in the UK. DDB Europe created eBay’s most recent spot, “Survive the disco”, which showcases Christmas gift ideas in the context of an awkward school disco. EBay’s vice-president...

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Tuesday, 07 March 2017
[CONSUMER FORUM] NCC SET TO FLAG OFF CONSUMER-CENTRIC CAMPAIGN.
CAMPAIGN

Nigerian Communications Commission (NCC) said that it will flag off a strategic campaign soon, aimed at empowering and protecting the consumers of telecommunications services in Nigeria. This is coming one month after the Commission declared 2017 the Year of the Consumer, meaning that throughout the year; improving the experience of the consumer will be the major focus of the Commission working with other key stakeholders vital to the success of the campaign. Professor Umar Garba Danbatta, executive vice chairman of...

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Friday, 03 March 2017
[BRANDS] DANA AIR LAUNCHES LOW AIR FARE FOR 2017 VALENTINE PROMO.
CAMPAIGN

Dana Air has launched a valentine campaign which will afford customers the opportunity to fly for less when they book a return ticket on any of its routes. The airline made the announcement in a statement signed by its Communications Manager, Mr Kingsley Ezenwa and obtained by the News Agency of Nigeria on Saturday in Lagos. Ezenwa said :“From now till Valentine’s Day, our guests will get the best fares as low as 15,300 (one way) across all our sales channels when...

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Saturday, 28 January 2017
[BRAND ENDORSEMENTS] PROTEIN WORLD SIGNS KHLOE KARDASHIAN AS BRAND AMBASSADOR.
ENDORSEMENTS

Kardashian will front a six-month long campaign that centres around Protein World’s 30 Day challenge, a weight loss challenge for women who want to “feel more confident and comfortable in own skin, lose baby weight, or just show ex what he’s missing”. The brand’s chief executive, Arjun Seth, said: “With this campaign we’re celebrating empowered young people who want to be their best selves, by looking good and feeling great.” Protein World was previously the centre of controversy over...

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Friday, 13 January 2017
[ADVERTISING]#XMAS: AGENCY BLEATED CAROLS LIKE A GOAT IN LATEST CHRISTMAS CHARITY CAMPAIGN. WATCH VIDEO:
ADVERTISING

Last Christmas, Swedish charity ActionAid entertained us in the name of a good cause with a Spotify album in which goats sing Christmas carols to raise highlight third world poverty. This year the charity, and agency Wenderfalck, have come up with a new angle on the concept. This time, a female choir gamely interprets the carols by bleating like goats. You watch the full concert on YouTube. The idea is to remind us how a goat can make all the...

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Wednesday, 28 December 2016
[BRANDS]#ENDORSEMENTS: OMOTOLA JALADE EKEINDE IS THE NEW FACE OF NLNG.
ENDORSEMENTS

Nollywood actress, Omotola Jalade-Ekeinde, has been unveiled as the brand ambassador for the Nigeria Liquefied Petroleum Gas Association at an event held in Lagos on December 1, 2016. The mother-of-four who is fondly called, Omosexy, spoke about the importance and benefits of educating millions of Nigerian women and families on the health hazards surrounding the use of firewood and even kerosene in preparing meals. “We must now reach out to more women and indeed families on the need to embrace...

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Monday, 05 December 2016
[EXCERPTS]#ARTICLE: THE PSYCHOLOGY BEHIND DONALD TRUMP’S WINNING STRATEGY BY CHRISTOPHER GRAVES; OGLIVY & MATHERS PR.
AD-WARS

​ ICYMI here is a roundup of all the behavioral science behind the movement that elected Donald Trump president… Nostalgia bias: humans have an innate bias of remembering the past as having been better than it truly was. There are several neuroscience studies that link the same parts of the brain that remember the past with those used to imagine the future. So evoking a rosier past may also promise a better future. The campaign slogan “Make America Great Again”...

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Tuesday, 15 November 2016