coca cola

[BRANDS] DIET COKE REBRANDS WITH ZESTY VARIANTS, OTHERS. TAKE A LOOK:
BRANDS

After 35 years, America’s No. 1-selling zero-calorie beverage brand is entering a new era. (And no, the one-and-only Diet Coke is not being reformulated. It continues to be available nationwide.) With an updated look, sleek new packaging, the debut of four bold, new flavors and a new campaign, The Coca-Cola Company is re-energizing and modernizing Diet Coke for a new generation of drinkers – and offering its millions of current fans a new look and more flavors. “Diet Coke is...

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Tuesday, 16 January 2018
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AGENCY NEWS

Attention has been drawn to a publication suggesting that the Consumer Protection Council CPC secured judgment in the sum of 17 million against Coca Cola from the Supreme Court of Nigeria.   Although the story factually reports that the current Director General of the CPC prior to his appointment as Director General was a partner at SimmonsCooper Partners, and in that role, represented the Respondent in that Appeal (Mrs. Titilayo Akisanya) in this case which emanated from the National Industrial...

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Monday, 14 August 2017
[BRANDS] COURT HAS FINED NAFDAC ON FANTA-SPRITE QUALITY STANDARD NEGLIGENCE.
BRANDS

A Lagos State High Court has ordered NAFDAC to pay N2million as fine for approving Sprite and Fanta   A Lagos State High Court has ordered that The National Agency for Food and Drug Administration and Control (NAFDAC) to pay a fine of 2 million naira for approving Sprite and Fanta, products of the Nigeria Bottling Company (NBC).   The court also dismissed NBC’s application filed before the court seeking a stay of execution of the judgement where it was...

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Wednesday, 26 July 2017
[BRANDS] DIET COKE ENGAGES SOCIAL INFLUENCERS IN IT’S LATEST DIGITAL CAMPAIGN.
ADVERTISING

Diet Coke has hired YouTuber Patricia Bright to front Diet Coke Break, a new digital series focusing on themes including fashion, beauty and travel. The series will also involve lifestyle vlogger George Benson, and will appear on the YouTube channels of both influencers, and Diet Coke’s Facebook page. It forms part of the brand’s 2017 campaign, “Get the gang back together”.   It was created by MediaCom Beyond Advertising, with MediaCom handling the media.   Natalie Whitehead-Farr, senior brand manager...

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Saturday, 01 July 2017
[BRANDS] LUCOZADE SAYS IT’S PRODUCTS ARE BENZOIC ACID FREE AS BUHARI SACKS HEAD OF CONSUMER PROTECTION COUNCIL CPC, 22 OTHERS. READ:
AGENCY NEWS

News broke on the internet few months ago when a businessman by the nane Mr Fijabi filed a law suit against the Coca-cola company and won. This rebounded and spiralled into a round of allegations and counter allegatiins, raising quite some dust on the soft drinks-benzoic acid poisoning controversy presently plaguing some major soft drink makers in Nigeria. Few days ago, the Consumer protection council apparently jolted up from its slumber decided to hold the next available scape goat; Lucozade...

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Friday, 14 April 2017
[CONSUMER TRENDS] CPC CANVASSES FOR SAFER SOFT DRINKS IN NIGERIA.
CONSUMER FORUM

The Consumer Protection Council (CPC) on Tuesday made public the outcome of its investigation into possible safety issues in Fanta, Sprite and other select soft drinks, canvassed for urgent regulatory review and actions for safer soft drinks in Nigeria. The Council’s investigation came on the heels of public outcry and consumers’ apprehension following the action at the Lagos State High Court in Suit between Fijabi Adebo Holdings Limited, Dr Emmanuel Fijabi Adebo and NigerianBottling Company Ltd, and the National Agency for Food...

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Wednesday, 12 April 2017
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BRANDS

CONSUMER ALERT! Fanta, Sprite Warning Saga: NBC Responds. NBC Allays Concerns Over Benzoic Acid in Soft Drinks Company statement: Our attention has been drawn to media reports which contain misleading information on the safety of benzoic and ascorbic acids as ingredients in soft drinks, citing a Lagos High Court order. In the judgement delivered on February 15, 2017 in a suit involving Fijabi Adebo Holdings Limited & Dr. Emmanuel Fijabi Adebo v. Nigerian Bottling Company Limited (NBC) & National Agency...

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Friday, 17 March 2017
[BRANDS] FIJABI VS NBC; COCA-COLA LOSES CASE, COURT ORDERS RULING ON CANCER CAUSING SOFT DRINK. READ:
BRAND FAILS

National Agency for Food, Drug Administration and Control (NAFDAC) has been ordered to direct Nigeria Bottling Company (NBC) Plc., manufacturers of fanta and Sprite soft drinks to add a warning on the bottles of the product, that its content cannot be taken with Vitamin C. According to The Nation, Justice Adedayo Oyebanji, of the Lagos High Court, Igbosere gave the ordered following a suit filed by businessman Dr Emmanuel Fijabi Adeboand his firm, Fijabi Adebo Holdings Ltd. The legal action instituted in 2008 had NBC and NAFDAC as...

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Thursday, 16 March 2017
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BRANDS

As part of its commitment to youth and community empowerment, non-alcoholic beverage manufacturing giant, Nigerian Bottling Company Limited (NBC), has donated a Youth Centre to Irete community, in Owerri, Imo State. The handing-over ceremony of the newly constructed NBC/Irete Youth Centre took place at Umuoyo Village, Irete, Owerri, Imo State on January 8, 2017. Speaking at the hand-over ceremony, the Regional Public Affairs Manager for NBC, East and Central Region, Ekuma Eze, said, “The donation of the Irete Community Youth Centre...

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Monday, 16 January 2017
[AGENCY]#NEWS: COCA COLA IS SCRAPPING ITS START-UP INCUBATOR LAB INITIATIVES.
AGENCY NEWS

Coca-Cola is calling it a wrap on its five-year-old tech incubator, a move that will see the drinks giant cease funding to new start-ups to concentrate on innovation within its core drinks business. Created in 2012 to help The Coca-Cola Company develop a “repeatable and scalable model for disruptive innovation,” the Founders’ portfolio of start-ups helped generate over 3x ROI for Coke over the past two and a half years. However, the drinks company is now dissolving the unit that...

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Friday, 06 January 2017
[BRANDS] COCA-COLA HIRES NEW CHIEF DIGITAL MARKETING OFFICER.
BRANDS

Coca-Cola is the latest high profile brand to appoint its first chief digital marketing officer to help steer the business towards becoming a “digital company, but not just to put ads in social media”. Earlier this month Coca-Cola hired former Bank of America executive David Godsman to take on the role and quicken the global alignment of its systems around a single digital marketing agenda. Speaking at an industry event last week, the drinks giant’s chief marketing officer Marcos de Quintos, was...

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Tuesday, 03 January 2017
[ADVERTISING]#XMAS: COCA-COLA ‘PERFECT SERVE’ IS THE MESSAGE FOR SUMMER CLASSIC CAMPAIGN VIA EMOTIVE. WATCH VIDEO:
ADVERTISING

Coca-Cola South Pacific has today announced details of the fresh, surprising and visually inspiring creative content at the heart of its new ‘Summer Classic’ campaign via Emotive. The campaign aims to drive reappraisal, build brand love and increase sales amongst young adults during the holiday season by enhancing the enjoyment and experience of drinking an icy-cold Coke in ‘A Perfect Serve’.   To bring the campaign to life, more than a dozen key influencers across the music, art, lifestyle, food...

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Tuesday, 20 December 2016