excerpts

[CAMPAIGN] #EXCERPTS: WE HONESTLY FEEL THIS IS THE MOST MORONIC, DIM-WITTED REVIEW WRITE-UP ABOUT YEMI ALADE’S SHELL #MAKETHEFUTURE AD BY TOLU OMOYENI ON Y-NAIJA.
AD FAILS

A first look at the headline would definitely strike you-either creatively or doltish. But either ways you see Tolu Omoyeni’s review write up on the trending Shell #makethefuture which featured Nigeria’s Yemi ALADE, Jennifer Hudson, Steve AOKI, Tan Wei Wei and Luan Santana; all it beckons is absolute unintelligence. Referrencing the writer’s opinion regarding Yemi’s lines at 0.40seconds of the ad; here she dropped some few yoruba lines. So, now it makes one wonder if Angelique Kidjo was featured on...

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Thursday, 06 October 2016
[CONSUMER] #FORUM: NIGERIANS ARE NOT SATISFIED WITH GLOBACOM NETWORK. READ ARTICLE:
AD-WARS

Earlier this year, Globacom communications network was announced to have acquired the largest internet subscription user base.  To add more value for their customers Glo introduced ‘data overload’ which was a bundle that comes with more data at a more cheaper price just to rival Airtel’s lavish data plan. However, we feel Glo may be choking on this venture. To put these claims to rest, The Brand radio went ahead to purchase this product, subscribed to the data plan and...

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Saturday, 20 August 2016
[COMMUNITY] #CSR: AGENDA COMMUNITY NEWSPAPER IS OUT. GET YOURS NOW. DETAILS:
ADBUZZ

Agenda newspaper is the first indigenous and privately owned monthly Newsprint in Mowe/ibafo community areas of Ogun state Nigeria.Owned by Mr Austin Ejeke, Mr Ejeke talks about the challenges of selling newspaper in Mowe/ibafo community areas. Also more light is shed on the ongoing road constructions on this road causing untold hardship to the community. Watch out for the website and our excerpts on MD/CEO AGENDA MEDIA Mr Austin Ejeke. You can order a copy for 100Naira or chose an...

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Monday, 01 August 2016
[CUSTOMER SERVICE] #CSTEST: THIS GLO SECURITY GUARD SHOWS MTN HOW GOOD CUSTOMER SERVICE IS DONE. READ:
Uncategorized

    Odunayo Odushina a.k.a A.Y (the hearty glo security officer) The bane of gross negligence of duty and staff nonchalance in Africa, most especially Nigeria has eaten deep and destroyed alot of things which affect our daily lives. I blame these on two reasons, 1) Most Salary structures  and remunerations are still based on monthly basis and not per hour. 2) Most terms of employment and remunerations are not result driven rather its dependent on staff just appearing at work...

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102
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Thursday, 28 April 2016
[SHARED CONTENT] ADVERTISING AGENCIES DON’T WANT TO BE CALLED AGENCIES ANYMORE..
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PepsiCo marketing executive Brad Jakeman earned attention during October’s ANA Masters of Marketing Conference for suggesting—among other things—that marketers need to do away with such “dated” terms as “digital marketing” and “advertising agency.” Based on the descriptions offered by the agencies themselves, many advertising execs agree with him, given that agencies now are in the business of content creation, product innovation, marketing and communications. But this is not a new conversation....

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Wednesday, 11 November 2015
[BLOGS: SHARED CONTENT] NATIVE AD IS SHIFTING TO SMARTPHONES.MEASURING ROI.
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We are living in a social world, a reality not lost on marketers. Last week,in a report gathered; 88 percent of all U.S. firms have a presence on at least one social media platform—which explains why the forecaster predicts advertising on Facebook, Twitter, Snapchat and their social brethren will exceed $29 billion in 2016. As if on cue, Twitter just unveiled native video ads that can be targeted via its MoPub mobile apps network. Having addressed marketers’ concerns about desktop...

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Tuesday, 27 October 2015
[MEDIA CHAT: BRAND MEET-UPS] EBELE OKOYE SPEAKS ON ANIMATION IN AFRICA.
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     A swift glance at her face will tell you Elebe Rebew Eyoko is a focused female that knows how to be a “boss-lady” in a male dominated turf of Animation.   Spewing with so much passion and skills Elebe decided to take the bulls by the horn by venturing beyond the shores of Africa to pursue her childhood dream in Germany. I was lucky to bump into her online while she was trying to tidy up composites and rendering...

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Saturday, 29 August 2015
[SHARED CONTENT] HOW YOUR BUSINESS CAN SURVIVE WHEN YOUR SPOUSE IS YOUR BUSINESS ASSOCIATE.
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Ever before it had been called  guerilla or one man army businesses Others had called it out of home or Free agencies but be it as it may ambient enterprises, ventures or agencies are going to be around for a long time and the survival of these kind of businesses entails some cut throat street smarts and most of all a “hungry” and passionate business associate which more commonly these days doubles as a wife, husband, fiance, fiancee, girlfriend or...

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Tuesday, 28 July 2015
no-cover
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The world would be a dreadful place without creative people. Could you even imagine life without art? The thought alone makes me tremble. Could you be the next William Shakespeare, Steven Spielberg, or J.K. Rowling? Find out with these 20 signs you’re a creative person . 1. You have an authority problem. Creative types don’t always get along well with management because they would rather march to the beat of their own drum. 2. You have a hard time relating...

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Friday, 01 August 2014