KYLIE JENNER

#BRANDENDORSEMENT: BIG SEAN MOVES TO PUMA AS CREATIVE AMBASSADOR. READ MORE:
ENDORSEMENTS

Back in January, speculations trailed Big Sean’s endorsement move with Puma after five years at Adidas. On March 7, Puma announced Sean’s new position: Global Ambassador and Creative Collaborator. As a Global Ambassador, the Detroit rapper will be the face of the next Puma Classics campaign this summer joining the likes of Rihanna and Kylie Jenner that have blazed that trail. The sportswear brand will also be supporting Sean’s Sean’s fourth studio, I Decided. —which charted No. 1 on the Billboard 200 — with a brand...

Like
114
0
Thursday, 09 March 2017
[PHOTOGRAPHY] KYLIE JENNER ENDORSES PUMA FENTY IN LATEST PHOTOSHOOTS. TAKE A LOOK:
ENDORSEMENTS

As always, the youngest Kardashian-Jenner sister has broken the internet with images from her recent Puma campaign. The images which Kylie Jenner as well as the brand released via their Instagram accounts 14 hours ago have on display her flat tummy and major sideboob as she rocks a pair of Fierce Strap Swan sneakers for the athletic brand’s latest campaign which is part of a collaboration with the New York City Ballet. Although Kylie’s body has been the subject of the...

Like
202
0
Wednesday, 25 January 2017
[BRANDS] #ENDORSEMENTS: PUMA JUST SIGNED THE WEEKEND AS IT’S BRAND AMBASSADOR FOR 2016.
ADVERTISING

Puma has endorsed The Weeknd as its newest brand ambassador with a collaborative shoe and clothing line set to release in 2017; the athletic wear brand announced today. After releasing a new single “Starboy” off his new album last Friday and breaking the record for most streams ever, you could say the singer’s having a pretty good week. The singer—whose real name is Abel Tesfaye—follows Rihanna, who’s held the Puma ambassador position this past year with her Fenty line. (She...

Like
85
0
Saturday, 01 October 2016
[AD FAILS] #DOINGADISICK: KIM KARDASHIAN, KYLIE JENNER GETS SLAMMED AGAIN ON FALSE INSTAGRAM ADVERTISEMENTS. READ:
AD FAILS

Internet of things, digital age, verified Instagram and YouTube accounts; it sure takes more than all these to advertise and communicate brand positions and strategies professionally especially when it concerns medical care. Sometimes around June 2016, our favourite girl Naomi Campbell copied and pasted a whole digital marketing brief (from adidas) onto her Instagram page as a sponsored post-Oops! Read more here Following month, Pewdewpie, the man known to have the highest YouTube views at any given point in Vlogging got...

Like
233
0
Wednesday, 24 August 2016
[ADVERTISING] #PRINTADS: PUMA IS SMILING TO THE BANK AFTER RIHANNA & KYLIE JENNER’S ENDORSEMENTS. READ:
AD OF THE WEEK

                            Kylie for Puma Puma ‘s German execs are happy with the company’s performance in the first half of 2016, where sales rose 10 percent at constant exchange rates, though a strong U.S. dollar put a dent in gross profit margins. Net profits, however, rose by 27.6 percent to €27.4 million, about $30 million. Europe, the Middle East and Africa are still Puma’s strongest combined region, where...

Like
95
0
Thursday, 28 July 2016