LOCAL BRANDS

[MARKETING] WATCH LOCAL VENDOR ADVERTISE ‘OGIRI’ AN ORGANIC CONDIMENT IN A CLASSY WAY AND THE INTERNET GOES BERSERK.
INSPIRATIONALS

Ogiri is a local condiment used mostly in the southwestern regions of Nigeria in soup flavouring. Though with a pungent smell when uncooked, watch this local vendor sell this product in a classy and hilarious way. Watch video: ©thebrandradio 2017. All rights...

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Thursday, 01 June 2017
[COPYWRITING] 22 BRILLIANT ADVERTISING COPIES BY OYIN OLUDIPE FROM NIGERIA. TAKE A LOOK:
COPYWRITING

Oyin Oludipe is a lagos-based copywriter working with one of the top advertising agencies in Nigeria. He won the 2016 Christopher Okigbo prize for poetry. Oyin rendered 22 brilliant copies to promote some local brands in Nigeria. In no particular order, please rate these ads. 1.  2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. Credits: @Oyin_copy_cart on Instagram via Naija Ads. ©thebrandradio 2017. All rights...

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Thursday, 23 February 2017
[GO GREEN] #BIOGAS: SILPHIE MAY SURPASS MAIZE AND SUGAR CANE AS WORLD’S NEW BIO-FUEL. READ MORE:
BRANDS

​Silphie, a giant form of the flowering daisy plant that can grow 10 feet high may become the favored fuel of Germany’s biogas industry.                   Silphie Perfoliatum The plant with small yellow flowers whose Latin name is Silphium Perfoliatum is known as Silphie in German. It’s sometimes called the Cup Plant or Indian Cup in the U.S., where it is native. Field experiments show it has advantages over maize, since it’s a perennial...

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Wednesday, 24 August 2016
[COMMUNITY] #CSR: AGENDA COMMUNITY NEWSPAPER IS OUT. GET YOURS NOW. DETAILS:
ADBUZZ

Agenda newspaper is the first indigenous and privately owned monthly Newsprint in Mowe/ibafo community areas of Ogun state Nigeria.Owned by Mr Austin Ejeke, Mr Ejeke talks about the challenges of selling newspaper in Mowe/ibafo community areas. Also more light is shed on the ongoing road constructions on this road causing untold hardship to the community. Watch out for the website and our excerpts on MD/CEO AGENDA MEDIA Mr Austin Ejeke. You can order a copy for 100Naira or chose an...

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Monday, 01 August 2016
[DESIGN THINKING]#TECH: AYOKUNLE ADENIRAN FROM COVENANT UNIVERSITY JUST DESIGNED A GAS-POWERED PRESSING IRON. CHECK IT OUT:
AD OF THE WEEK

​Nigerian Ayokunle Adeniran Invents Gas-powered Iron  The latest report is that Covenant University Graduate Ayokunle Adeniran has Invented a ‘NEPAless’ Gas-powered Pressing Iron right here in Nigeria.  Months back, the founder of the elite University Bishop Oyedepo was attacked on social media with people saying he is a man of God but his university is too expensive for the reach of the poor. His answer was direct saying ‘quality education is not cheap’. He said if the total money everyday...

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Saturday, 02 July 2016
[LOCAL BRANDS] #FMCG: BAYWATER LIMITED LAUNCHES CHOCO LOVE IN KANO.
ADVERTISING

L – R:Bayswater Industries distributor (Kano), Alhaji Abdullahi Adamu and his manager, Alhaji Zakaria; Managing Director, Bayswater Industries Ltd, Mr. Piyush Nair and Director, Bayswater Industries Ltd, Alhaji Kolo Doko, at the launch of Choco Love cocoa beverage drink in Kano Bayswater Industries, makers of Mr. Chef seasoning cubes, has launched Choco Love, a new nourishing cocoa beverage drink from its stable, to raise the bar in the food drink market segment. Managing Director of Bayswater Industries, Mr Piyush Nair,...

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Wednesday, 22 June 2016
[LOCAL BRANDS] #AGRICULTURE: THIS BRANDED ‘TOMATO JOS’ BY AN EXPATRIATE SHAMES NIGERIANS.
AGENCY NEWS

In the early quarters of 2016, Nigeria was hit by a barrage of economic woes; from crude oil prices that plummeted-which is the mainstay of the country; to uprisings of terrorist and militants that chose to rebrand their names at will. But most significant of all is ‘Tuta absoluta’ the tomato Ebola virus that complemented the rising value of the dollar and foodstuffs. Meet MIRA MEHTA; A young American lady & Harvard graduate who is a tomato farmer in Nigeria....

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Wednesday, 22 June 2016
[LOCAL BRANDS] #ACTIVATION: ENDA WANTS TO MAKE RUNNING SHOES FOR LESS PRIVILEGED KENYAN ATHLETES.
BRANDING

             Enda Running sneakers Did you know Kenyans hold world records in virtually every category of mid- and long-distance running? Navalayo Osembo-Ombati and Weldon Kennedy are two social entrepreneurs who want Kenya to benefit more from its famous running reputation. Their new start-up,Enda—meaning “go” in Kiswahili—aims to make the first high-performance made-in-Kenya running shoe. But making the shoes in Kenya isn’t easy.  “We want to champion national pride...

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Wednesday, 22 June 2016