marketing

[ADVERTISING]#ADVAN: REMITA APPOINTS DAVID OKEME AS CHIEF MARKETING OFFICER.
ADVERTISING

Nigeria’s leading Indigenous payments company and operator of the Treasury Single Account (TSA),Remita/Systemspecs has appointed Mr. David Arome Okeme as the company’s new Chief Marketing Officer. According to the company, “Okeme is joining us to lead the much desired transformation of our marketing function especially as we get into the retail space. The Advertisers’ Association of Nigeria (ADVAN) President had a distinguished career with Unilever were he took a bow as Marketing Director of Unilever Nigeria. His working...

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Tuesday, 10 January 2017
[EXPERENTIAL]#MARKETING: TONY AGENMONMEN IS THE NEW PRESIDENT FOR NIMN.
ADBUZZ

Former Senior Strategy Manager, Nigerian Breweries Plc, Mr. Tony Agenmonmen has been elected the next president and chairman of council, National Institute of Marketing of Nigeria (NIMN). Agenmonmen, who was declared winner following the sudden withdrawal of his opponent, Dr. Rotimi Olaniyan, from the race, shortly before the commencement of balloting, is expected to run the affairs of the institute for the next two years. Congratulating the former Nigerian Breweries Plc chieftain and his opponent for putting up a good...

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Tuesday, 22 November 2016
[BRAND GENIUS]#COKESELFIE: COCA-COLA ISRAEL DEVELOPS ‘SELFIE-SNAP’ BOTTLE. TAKE A LOOK:
ADBUZZ

It’s a special bottle with a built-in camera that, when tilted at 70 degrees, automatically takes a picture and posts it to the user’s Snapchat, as well as Coca-Cola Israel’s Facebook page and Instagram. The special bottle was developed by Gefen Team in Israel for Coca Cola’s big “Summer Love” event in Israel. The same advertising firm that brought a commercial that would actually prompt your phone to tell you to order a coke. The custom designed camera is a...

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Friday, 18 November 2016
[EXCERPTS]#ARTICLE: THE PSYCHOLOGY BEHIND DONALD TRUMP’S WINNING STRATEGY BY CHRISTOPHER GRAVES; OGLIVY & MATHERS PR.
AD-WARS

​ ICYMI here is a roundup of all the behavioral science behind the movement that elected Donald Trump president… Nostalgia bias: humans have an innate bias of remembering the past as having been better than it truly was. There are several neuroscience studies that link the same parts of the brain that remember the past with those used to imagine the future. So evoking a rosier past may also promise a better future. The campaign slogan “Make America Great Again”...

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Tuesday, 15 November 2016
[BRANDS]#ACQUISITIONS: AT&T BUYS TIME WARNER IN PREPARATION FOR DIGITAL MIGRATION.
AGENCY NEWS

As earlier teased, the merger acquisition has been confirmed at a speculated price of $85.4million. Potential political and antitrust opposition aside, AT&T and Time Warner are viewing their great coming together as a classic synergistic combination, with a promise of ​editorial independence of Time Warner’s CNN network and other owned media. “Premium content always wins,” said AT&T CEO Randall Stephenson, who will lead the combined company, in a video and press release. “It has been true on the big screen,...

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Tuesday, 25 October 2016
[BRANDS]#RATINGS: APPLE IS NOW UK’S MOST CHARISMATIC BRAND ACCORDING TO COOLBRANDS UK.
ADVERTISING

Apple has retained its title as the UK’s perceived “coolest” brand, despite growing doubts over the company’s ability to innovate. Innovation is one of four “cool” factors measured by the CoolBrands survey, but naysaying over Apple did not prevent the company winning out over Glastonbury, Netflix, Aston Martin and Nike. The top ten was rounded out by a mix of media, tech and fashion brands including Instagram, Spotify and Adidas. CoolBrands has come in for criticism over its survey methodology....

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Monday, 26 September 2016
no-cover
ADVERTISING

ADVAN the umbrella body which represents the collective interest of advertisers in Nigeria has announced the official ‘Call for Entries’ for the ADVAN Awards for Marketing Excellence 2016.   The event is scheduled to hold on the 29 of October 2016 at the Muson Centre Onikan Lagos. ADVAN is a member and on the Executive Council of the World Federation of Advertisers, a body of marketing associations in over 55 countries of the world. It was founded over twenty years ago,...

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Wednesday, 31 August 2016
[BRAND STORIES] #SPORTS: HOW NIKE RUINED AD SALES FOR BRANDS IN RIO OLYMPICS 2016. WATCH AD, DOWNLOAD MUSIC:
AD FAILS

             GTBANK Spoof via Linkedin Few weeks to the kickoff of the Rio Olympics games 2016, the IOC enforced its infamous Rule 40 of the Olympic charter which states that “Except as permitted by the IOC Executive board, no competitor, coach, trainer or official who participates in the Olympic Games may allow his person, name, picture or sports performances to be used for advertising purposes during the Olympic Games.” These rules came into play, nine...

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Sunday, 14 August 2016
[BRANDS]#MARKETING: EX COCA-COLA CMO WANTS TO REVEAL COKE’S MARKETING SECRET IN A BOOK NEXT MONTH.
ADBUZZ

​Coke’s former vice president for marketing in Europe, Javier Sanchez Lamelas, has written a book on branding after leaving the drinks giant. Coca-Cola: ex-European marketing chief Javier Sanchez Lamelas The book, Martketing: the heart and brain of branding, will hit the shelves on 15 September. It will discuss the “secrets” of Coke’s marketing blueprint, and how marketers can apply them to their own brand. Lamelas was formerly Coca-Cola’s most senior European marketer, leading on global marketing initiatives....

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Saturday, 30 July 2016
[CONSUMER] #FORUM: NIGERIA’S INFLATION HITS 16.5%. READ:
BRANDS

The National Bureau of Statistics on Monday released the Consumer Price Index which measures inflation stating that the country’s inflation rate has risen from 15.6 per cent to 16.5 per cent in June. The 16.5 per cent increase in inflation rate represents one of the highest increases to be recorded by the country in recent times. The bureau attributed the rise in inflation to increase in prices of electricity, kerosene, furniture and furnishing materials, passenger transport by road, fuel and...

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Wednesday, 20 July 2016
[BRAND ENDORSEMENTS] #ADBUZZ: DJ SPINALL RENEWS HIS CONTRACT WITH DIAGEO’S SMIRNOFF VODKA. READ:
ADBUZZ

Sometimes exactly this time last year, popular celeb Sodamola Oluseye a.k.a DJ spinal inked the lines on Diageo’s Smirnoff Vodka experiential strategy. Few minutes ago, the Vodka brand took to instagram to announce a renewal of contracts with the celebrated Dj whose ‘moniker’is the African fabric Caps. Congrats bro. We wish you success. ©thebrandradio 2016. All rights...

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Wednesday, 13 July 2016
[BRANDWEEK REPORT] #ADBUDGET: AD SPEND GROUNDS TO A HALT IN GERMANY.
AD OF THE WEEK

According to brand analysts, ad spending across all media in Germany is experiencing a progressive nose dive.           Photo credit: emarketer More optimistic sources peg growth around 1% annually. Some channels, though—including online—are outperforming the average. According to the Zentralverbsnd der deutschen Werbewirtschaft (ZAW), total media ad spending in Germany declined by almost €1 billion ($1.11 billion) from 2011 to 2015, losses each year during that period. The biggest drop, by 3.2%, came between 2011 and 2012,...

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Friday, 17 June 2016