rebranding

[MUSIC] WINAMP IS PLANNING A REBRANDING.
BRANDING

Winamp, the popular MP3 digital encoder player is getting a much needed makeover for its return next year. In a marketplace dominated by streaming services, such as Apple Music and Spotify, Alexandre Saboundjian, CEO of Radionomy, which bought Winamp in 2014, believes that the company can still capture an audience by presenting a more streamlined experience that what its competitors can currently offer. “There will be a completely new version next year, with the legacy of Winamp but a more...

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Tuesday, 16 October 2018
[WORLD POLITICS] NIGERIAN PRESIDENT, MUHAMMADU BUHARI PICTURED IN FRESH PHOTOS FROM LONDON.
WORLD POLITICS

Few days after Nigerians demanded the whereabouts and health status of their President, Muhammad Buhari; photos have surfaced online of the ailing president taking a look at a ‘get well soon card’ signed and sent to him by 36 ministers led by minister for information Lai Mohammed. Photo Credits: Bayo Omoboriowo ©thebrandradio 2017. All rights...

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Saturday, 12 August 2017
[WORLD POLITICS] AKON SPOKE ABOUT REBRANDING AFRICA AT YOUTH CONNECT SUMMIT 2017 IN KIGALI. WATCH VIDEO:
WORLD POLITICS

Akon spoke about rebranding Africa at the recently concluded Youth connect summit held in Kigali. Here is what he had to say; Watch video: ©thebrandradio 2017. All rights...

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Monday, 31 July 2017
[REBRANDING] ETISALAT IS NOW 9 MOBILE, CHECK OUT THEIR NEW LOGO.
BRANDING

Etisalat is now 9 Mobile and we are loving the logo whole...

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Tuesday, 18 July 2017
[BREAKING NEWS] ETISALAT MAY BE REBRANDING TO 9MOBILE. DETAILS LATER:
BRANDING

Etisalat Nigeria is changing its brand name to 9Mobile, according to emerging reports.Emerging Markets Telecommunication Services Ltd. (EMTS) trading as Etisalat Nigeria on Tuesday informed its customers that the change of brand name will not affect its operations. Mr. Ibrahim Dikko, the Vice President, Regulatory and Corporate Affairs, EMTS made this known in a statement. We are still following this story, details later. What do you feel about this new name, drop us a comment below. ©thebrandradio 2017. All rights...

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Friday, 14 July 2017
[BRANDS] ETISALAT’S FINAL EXIT FROM NIGERIA, HOW TO REBRAND A FAILED BRAND IN 3 WEEKS DEADLINE. READ EXCERPTS:
BRAND FAILS

Earlier in the week, news broke that the UAE’s Etisalat Group is finally pulling out of the company writing down its value in it to nil. It further stated that Etisalat Nigeria only has a few weeks to use its brand name. This is an excerpts by Jide Alade on how he feels the brand can gain its’ traction back from the impending dangers of rebranding under a 3 weeks ultimatum. Hit the jump: Presumably, if Etisalat Nigeria wants to...

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Thursday, 13 July 2017
[BRANDS] LACASERA UNVEILS NEW IDENTITY TO CELEBRATE ITS LOYAL CONSUMERS AND STAKEHOLDERS.
BRANDS

L-R: MANAGING DIRECTOR, THE LA CASERA COMPANY (TLCC) PLC, MR ROLAND EBELT; DEPUTY DIRECTOR CODEX, STANDARD ORGANISATION OF NIGERIA, SON, DR OMOLARA OKUNLOLA; DIRECTOR, MANUFACTURER ASSOCIATION OF NIGERIA, MAN, MR JOSEPH EMOLEKE; HEAD OF UNIT FOOD CODEX, SON, MRS EMORDI HELEN AND DIRECTOR, TLCC, MR BAYO ADELEKE AT THE LA CASERA APPLE DRINK FRESH NEW LOOK LAUNCH EVENT IN LAGOS. The La Casera Company Plc, makers of Nigeria’s leading Apple Carbonated Soft Drink has launched a fresh new look for...

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Tuesday, 09 May 2017
[WORLD POLITICS] DENMARK EXTRADITES DAUGHTER OF OUSTED SOUTH KOREA PRESIDENT’S FRIEND AMIDST SAMSUNG’S SCANDAL.
WORLD POLITICS

Denmark will extradite to South Korea the daughter of the central figure in an influence-peddling scandal that led to the ouster of its president, the Danish public prosecutor said on Friday, but her lawyer said she will fight the order in court. South Korea has been thrown into political turmoil by the widening corruption and influence-peddling scandal involving former President Park Geun-hye and her friend Choi Soon-sil, and will now gear up for an early May election to choose a...

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Friday, 17 March 2017
[ COMMUNITY] COCCMEG URGES AMNESTY INTERNATIONAL ON DEFAMATORY CAMPAIGNS AGAINST THE NIGERIAN ARMY IN THE WAR AGAINST BOKO HARAM.
CAMPAIGN

Nigeria: The Coalition of Civil Societies and Media Executives for Good Governance in Nigeria,  (COCMEGG) has urged Amnesty International to desist from smearing the image of Nigerian Army in the prosecution of war against terrorism. The President of (COCMEGG), Mr Omoba Kenneth Aigbegbele stated this at the stakeholders meeting of civil society organizations and media executives from across the country convened to discuss the negative rating and name calling of the Nigerian Army by Amnesty International. Aigbegbele said he disagrees...

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Monday, 13 March 2017
[EXCERPTS]#ARTICLE: THE PSYCHOLOGY BEHIND DONALD TRUMP’S WINNING STRATEGY BY CHRISTOPHER GRAVES; OGLIVY & MATHERS PR.
AD-WARS

​ ICYMI here is a roundup of all the behavioral science behind the movement that elected Donald Trump president… Nostalgia bias: humans have an innate bias of remembering the past as having been better than it truly was. There are several neuroscience studies that link the same parts of the brain that remember the past with those used to imagine the future. So evoking a rosier past may also promise a better future. The campaign slogan “Make America Great Again”...

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Tuesday, 15 November 2016
[AD CAMPAIGN]#TVC: HILARY CLINTON’S NEW AD WEIGHS IN ON DONALD TRUMP’S LEWD COMMENTS | WHAT HE SAID.WATCH AD:
AD OF THE WEEK

​ Donald Trump’s ugly comments about women — calling them “dogs,” “fat pigs,” and so on — have been much discussed during the 2016 presidential campaign. He’s said enough sexist things that some of Hillary Clinton’s attack ads have simply replayed his own words . But for the first time, a new Clinton ad is highlighting Trump’s most explosive comments about women, the infamous “grab ’em by the pussy” remarks caught on a hot mic. And the ad makes clear...

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Wednesday, 02 November 2016
[WORLD POLITICS]#REBRANDING: HILARY CLINTON EXPRESSES CONCERN OVER MONOPOLY IN AT&T / TIME WARNER MERGER. DONALD TRUMP SAYS HE’LL TERMINATE THE DEAL IF ELECTED AS PRESIDENT. READ:
ADBUZZ

  White House hopeful Hillary Clinton said the mega-merger of AT&T and Time Warner “raises questions and concerns” and merits further study. AT&T and Time Warner, home of CNN and HBO, have said the $108.7 billion deal will benefit consumers as they gird for anti-trust challenges from politicians and regulators. But they will face tough questioning over whether such a combination will be too powerful, stifling outside video content creators while forcing consumers to their brand. “It raises questions and...

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Monday, 31 October 2016