RIO OLYMPICS 2016

[ADS OF THE WEEK] #RIO2016: SAMSUNG GALAXY S7, COCA-COLA, McDONALDS AND NISSAN TV COMMERCIALS THAT GOT THE WORLD TALKING:
AD OF THE WEEK

While the world was busy watching the Rio Olympic games, adobservers were busy on the watch savouring content strategies of Brands and we honestly feel Samsung was the best with its perfectly timed ads and message​ for the Samsung Galaxy S7 and Ear buds.Samsung not only smashed pre-hype to the Olympics with their video that cut together the national teams’ anthems. It also grabbed huge attention by partnering with the Huffington Post virtual reality studio and equipping journalists, artists and...

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Monday, 29 August 2016
[WORLD POLITICS] #RIO2016: MUGABE JUST ORDERED THE ARREST OF ENTIRE ZIMBABWEAN OLYMPIC TEAM.
BRANDS

​Zimbabwean President, Robert Mugabe, has ordered the arrest and detention of all Zimbabwean Olympic Team members as they arrived the Harare International Airport from Rio de Janeiro, Brazil. The embattled Mugabe, gave the directive to the Commissioner General of Zimbabwe Police Republic, Augustine Chihuri, noting that all 31 athletes that represented the country at the just concluded Rio Olympic Games, should be apprehended and detained immediately they arrive the country. The southern Africa country came out of the Rio Olympics...

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Thursday, 25 August 2016
[ADVERTISING] #RIO2016: DOVE’S NEWEST CAMPAIGN CALLS OUT MEDIA TO FOCUS ON THE ATHLETE NOT HER CURVES.
AD FAILS

​Just at the nick of time for the Olympics, Dove has put an athletic spin on the recently launched “MyBeautyMySay” campaign, calling out the media for its looks-focused coverage of female champions on the court, in the arena and on the playing field. The effort includes a slot, presented as a letter to the media.  “Dear Media, When you focus on an athlete’s looks, you don’t see her at all,” the ad reads. It then goes on to show scenes...

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Friday, 29 July 2016
[THEME SONGS] #MUSIC: RIO OLYMPICS 2016 THEME SONGS BY THIAGUINHO FEAT. PROJOTA ALMA E CORAÇÃO (SOUL AND HEART), KATY PERRY-RISE, SIA FT PUSHA T-UNSTOPPABLE. WATCH VIDEOS & DOWNLOAD MP3:
ADBUZZ

​This year’s Olympic game(s) is slated for August 5, 2016 in Rio de Janeiro, Brazil amidst economic recession, a presidential impeachment, rampant inner-city violence, Zika virus epidemic and reports of serious infrastructure problems with the sites of the games themselves. Yet the country is not relenting in putting up a positive brand image one that is reflected in the games’ theme song, “Alma e Coração (Soul and Heart),” performed by samba star Thiaguinho (signed to Som Livre-‘free sound’ Brazil’s...

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Saturday, 16 July 2016