SNEAKERS

[BRANDS]#DESIGNTHINKING: UNDER ARMOUR TEAMS UP WITH AUTODESK TO MAKE THE FIRST 3D PRINTED SNEAKERS; UA ARCHITECH. WATCH TV AD:
AD OF THE WEEK

Under Armour entered the 3D printing field by creating their first 3D printed shoe in the early quarter of 2016 precisely March.. The shoe, called the UA Architech, has a specially designed midsole that can only be created by a 3D printer.  Under Armour worked with the 3D design company Autodesk to create what they call an all-purpose trainer. Autodesk; within the program that created the midsole, used different algorithms to find the perfect balance of comfort, cushioning, and support....

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Thursday, 13 October 2016
[ADVERTISING] #PRINTADS: PUMA IS SMILING TO THE BANK AFTER RIHANNA & KYLIE JENNER’S ENDORSEMENTS. READ:
AD OF THE WEEK

                            Kylie for Puma Puma ‘s German execs are happy with the company’s performance in the first half of 2016, where sales rose 10 percent at constant exchange rates, though a strong U.S. dollar put a dent in gross profit margins. Net profits, however, rose by 27.6 percent to €27.4 million, about $30 million. Europe, the Middle East and Africa are still Puma’s strongest combined region, where...

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Thursday, 28 July 2016
[SPORTS BRANDS] #SNEAKERS: NEW BALANCE AIMS US MARINES’ COMBAT BOOTS ACCOUNT.
ADBUZZ

There’s a fight going on over what sneakers US Marines should wear. New Balance is gunning to become the sneaker brand of the US military As the US Senate debates a massive new defense policy bill this week, one provision in it causing some disagreement has little to do with national security. It’s about sneakers, and which brand servicewomen and servicemen will wear. If bill S. 2943 passes and its provisions are signed into law with section 671 intact, it...

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Wednesday, 08 June 2016