SPORTS BRANDS

[SPORTS BRANDS] HEINEKEN BRINGS PUYOL TO NIGERIA TO FACILITATE CONSUMER ENGAGEMENT AND BRAND AWARENESS.
FEATURED AD

The Heineken brand, from the stable of Nigerian Breweries, has consistently used its sponsorship of the UEFA Champions League to promote its brand essence and create awareness among its high end consumers. Meanwhile, the brand has also appointed sport personalities and music icons as ambassadors to boost its market influence. Poised to tell the Nigerian story that will resonate through families and cultures across the country, three years ago, the beer brand teamed up with Nigerian-American singer, Jidenna, to bond...

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Saturday, 11 May 2019
[BACKSTORIES] NIGERIAN COPYRIGHTS COMMISSION ADVOCATES FOR SPORTS TALENTS ON WORLD INTELLECTUAL PROPERTY DAY.
PATENTS

For the full potential of the sporting and associated industries to be realised, countries must put in place adequate, responsive, and effective legal frameworks for the protection, administration and enforcement of rights. Mr John Asein, Director-General, Nigerian Copyright Commission (NCC), stated this in Abuja, in his goodwill message to mark the 2019 World Intellectual Property Day. He noted that the Federal Executive Council recently approved a Draft Copy Bill Government “that is forward-looking and better suited for the digital...

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Tuesday, 30 April 2019
[SPORTS BRANDS] NIGERIAN BRANDS SPONSORING EPL ARE NOW COMPELLED TO SPONSOR NPFL-LAI MOHAMMED.
SPORTS BRANDS

The Minister of Information and Culture, Lai Mohammed, says the Federal Government will amend the Nigeria Broadcasting Commission, NBC, Code to compel brands advertising in Nigeria to sponsor Nigeria Professional Football League, NPFL.   The minister made the assertion at the close of the “Two-Day Creative Industry Financing Conference,” sponsored by the ministry in conjunction with “Think Tank Media and Advertising” which closed on Tuesday in Lagos.   “We will amend the NBC code to ensure that our Premier League...

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Thursday, 20 July 2017
[COPY A-C-T] SOURCES SAY THE EVIAN BABIES AD WAS COPIED AFTERALL.
AD FAILS

  “After the ‘Baby & Me’ campaign in 2013, which portrayed adults in front of their reflection as babies, this ‘Oversize’ campaign goes one step further by giving everyone the possibility to feel projected directly into a baby’s body,” said Marielle Durandet, vp at BETC, in a statement. “Whether you are a tennis champion, a business man, or a fashion victim, the message remains the same: youth lies within each and everyone of us, all we need to do is...

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Sunday, 18 June 2017
[SPORTS BRANDS] LIONEL MESSI IS GETTING MARRIED TO LONG TIME GIRL FRIEND ANTONELLA ROCCUZZO ON JUNE 30TH. READ:
SPORTS BRANDS

                  Mr and Mrs Messi The pair will be married on June 30 in their hometown of Rosario in Argentina. The Barcelona star and Antonella have been together for the past ten years and have two sons together. They plan to have a second ceremony in Barcelona as some of his teammates and numerous friends in Spain would not be able to make the 6,500-mile trip to Argentina for the first ceremony....

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Friday, 12 May 2017
#SPORTSBRANDS: THE NIKE PRO HIJAB HEAD GEAR FOR FEMALE MUSLIM ATHLETES, TAKE A LOOK. WATCH AD:
SPORTS BRANDS

Female Muslim athletes will finally have global representation for their athletic sportswear after Nike announced it is launching the Nike Pro Hijab. A source from Nike confirmed the recent viral video campaign that featured female Middle Eastern athletes entitled “What will they say about you?” was a precursor for the launch of the new Nike Pro Hijab line, which will go on sale in Spring 2018. “The Nike Pro Hijab may have been more than a year in the making,...

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Thursday, 09 March 2017
[SPORTS BRANDS] NIKE REBRANDS PG1 SNEAKERS AFTER PAUL GEORGE AND 10 THINGS ABOUT THE BRAND STORY IS TOTALLY INSANE. READ:
SPORTS BRANDS

In bringing Paul George up the signature sneaker level, Nike decided to revamp his logo. George’s debut signature model, the Nike PG1, features a bowtie-shaped mark on the tongue that the brand says serves as “a reminder of his unique blend of simplicity and sophistication.” The example of this offered is that while George drives a Ferrari, he keeps a fishing rod in the backseat for impromptu angling. His love of fishing is also referenced on the shoe, which has a scaly traction pattern...

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Wednesday, 22 February 2017
[PROMOTED] 7UP RUN DIFF MARATHON 2017; ROAD CLOSURE & ALTERNATIVE ROUTE HIGHLIGHTS.
SPORTS BRANDS

The Second edition of the Access Bank Lagos City Marathon takes place on Saturday, February 11, 2017. On this day, some parts of Lagos, will be temporarily closed for about 12 hours to vehicular traffic for the safety and wellbeing of thousands of runners, hundreds of thousands of cheering fans and millions of the public. Below are the ALTERNATIVE ROUTES that will ease the movements of the public who might not be watching the marathon live on DSTV.  VEHICULAR...

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Wednesday, 08 February 2017
[PROMOTED] #ADVERTISEMENT: 7UP RUN DIFF LAGOS CITY MARATHON SCHEDULED FOR FEBRUARY 11, 2017.
SPONSORED AD

The Lagos City Marathon is the 2nd highest ranking marathon in Africa. According to the 7up social media team the hashtag was created to launch the 7up theme for this year’s marathon -RunDiff, Run Your Race, Lagos. The 7up RunDiff, Run Your Race message is; “Lagos come out and run your race at the marathon. Come out and run for what you care about. Come out and run, even if it’s because you just want to take cool selfies or...

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Wednesday, 01 February 2017
[SPORTS]#BRANDS: 50,000 ATHLETES FOR 2017 LAGOS STATE MARATHON-GOVERNOR AMBODE.
AGENCY NEWS

​At least, 50, 000 Athletes will participate in the next edition of the Lagos city marathon which will come up in February 2017, Governor Akinwunmi Ambode has said. Governor Ambode, who stated this at Lagos House in Ikeja while addressing a world press conference on the marathon, said necessary logistics have been put in place to make the event hugely successful, and as well promote the tourism potentials of the State. According to the governor, about 33, 753 runners including...

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Tuesday, 22 November 2016
[BREAKING!]#OOPS: THIS PRO-TRUMP TWEET BY NEW BALANCE JUST FRIED THE BRAND IN UNITED STATES AS MACY’S BAN ALL DONALD TRUMP MENSWEAR IN THEIR STORES.
AD-WARS

Becoming President-elect has not redeemed Trump’s brand in the eyes of other brands. After the election, Macy’s announced that Trump brand clothing would not find its way back in to the retailer’s stores, after it had stopped carrying the collection more than a year ago.  At the time, Trump hit back with a statement about not wanting the retailer’s partnership, accusing Macy’s of “supporting illegal immigration.” New Balance, (the global athletic shoe and apparel brand headquarted in Boston) posted a statement...

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Friday, 11 November 2016